Ross Sances

I’m a digital experience and eCommerce leader with over 14 years of hands-on success in optimizing websites to drive traffic, engagement, and sales. My background blends UX strategy, SEO/CRO expertise, and data analytics with a strong understanding of front-end development and content management systems. I’ve led large-scale redesigns of product listing and product detail pages, resulting in double-digit lifts in conversion rates and overall revenue growth.

What sets me apart is my ability to collaborate across marketing, tech, and design teams while staying laser-focused on the customer experience. I’ve managed and coached cross-functional teams of developers, project coordinators, and content specialists—earning top-tier internal survey results as a people-first leader. I’m equally at home building A/B testing roadmaps with tools like Optimizely or VWO as I am wireframing a new checkout flow or enhancing "You May Also Like" modules to increase AOV.

At my core, I prioritize clarity, efficiency, and customer-first thinking. I believe the most effective strategies are simple, measurable, and aligned with company goals. I also value structure—maintaining consistent start/stop times, using time wisely, and holding regular check-ins to keep teams on track.

I’m energized by fast-growing brands that embrace innovation, test quickly, and care deeply about product quality. I’m excited about the opportunity to bring that mindset to a role where I can lead digital strategy, partner closely with stakeholders, and help take the business to the next level.