Roshini Dadlani

ROSHINI DADLANI - - /in/roshinidadlani Delhi 30/06/1992 WORK EXPERIENCE I have over 10 years of experience in content management, editing, and content strategy across the publishing industry and corporate sector, with expertise of creating effective communication and messaging through books, videos, blog posts, and newsletters Blinkit, Senior Manager, Content and Communication March 2021–November 2023 Increased monthly GMV by 10% by creating language model to improve search accuracy for customers Produced and edited Blinkit’s web series on start-ups, Blinkit Pitstop, with a team of video editors and designers; created social media posts to promote it on YouTube, Twitter, Instagram, and LinkedIn Improved page impressions by 17% and add-to-cart by 9% by creating and sourcing videos, content, and product details for brands such as Philips, Plum, The Whole Truth, and Arata Slashed cost of customer service training by 50% by overhauling content for training modules Editor-in-chief of Blinkit and Zomato’s in-house weekly newsletter and website blog Penguin Random House India May 2015–March 2021 Associate Commissioning Editor and Foreign Rights Manager Contributed revenue of over ₹2 Cr/year by developing content with authors such as Luke Coutinho, Hussain Zaidi and Bilal Siddiqi for over 60 bestselling books in the wellness, lifestyle and fiction Created revenue of over $50,000/year by writing pitches to sublicense book rights to overseas publishers Boosted ecommerce sales by 10% by improving metadata content; received PengWin Team Award for it The Smart Cube, Associate Editor June 2013–May 2015 Edited market research reports for consulting firms and conducted business English training The only and youngest member to receive the ‘New Talent Award’ in a batch of 150 Published author, Scholastic India June 2013–Present Co-authored 5 books (Puzzle Buzz 1–5) with sales of >1,00,000 copies; published by Scholastic India EDUCATION Lady Shri Ram College, Delhi University July 2010–June 2013 Received I­­­st Division in B.A. English (Hons.) with 63.9%; Rank 33 in CATE 2010 entrance exam National Law School of India University, Bangalore July 2016–December 2018 Awarded P.G. Diploma in Intellectual Property Rights Law, Distance Education Programme, with CGPA 5.0/7.0; course completed while working at Penguin Random House India CERTIFICATIONS, SOFTWARE AND LANGUAGES Certification in inbound content marketing from HubSpot Academy Proficiency in 5 languages: English, Hindi, French, Sindhi and Bengali Skilled in Adobe Illustrator, Figma, Canva, and MS Office EXTRACURRICULAR ACTIVITIES 1st, 2nd and 3rd year Prayag Sangeet Samiti certifications in Hindustani Classical Music on Hawaiian Guitar Learnt mixology at Sidecar, one of Asia’s top 50 bars