Ronnie Gibbs
Hughes Springs, TX 75656
https://www.linkedin.com/in/ronniegibbs-salesforce/ •- •-
Business Analyst – Sales Operations | Salesforce Enablement | Process Improvement
Define and implement scalable and sustainable technical solutions on all Salesforce CRM products including training on all features, functionality, and related applications and other softwares.
Accomplished business analyst with a proven record of driving process improvements, user adoption, and operational excellence in sales operations environments. Expert at collaborating with cross-functional teams to gather business requirements, streamline processes, and deliver training that empowers users and maximizes system value. Recognized for building strong relationships with stakeholders, supporting change management, and ensuring successful project outcomes. Adept at translating business needs into actionable solutions and supporting continuous improvement initiatives.
Product & Feature Rollout | Transformation & Change Management | Business & User Requirements
Project Management & Delivery | Training Program Development | User Adoption | Team Leadership
Contractor & Vendor Management | KPI & SLA Alignment | Cross-functional Collaboration | SAFe Agile Proficient
Professional Experience
Farmer Law
Training & Change Management Lead (02/2025 – Current)
Launched new training programs that improved technology adoption rates by 60% within the first month.
Partnered with business and IT teams to identify and close process gaps, reducing user-reported issues by 72%.
Created clear, user-friendly documentation and training materials, supporting a smooth rollout of new features.
Served as first-line support for user questions, resolving 97% of issues without escalation.
Tential Solutions (Contracting with PwC)
Senior Functional Analyst (08/2022 – 10/2024)
Collaborated with business units to gather and document requirements, enabling the delivery of solutions that improved marketing and sales operations, resulting in a 20% increase in lead conversion rates.
Facilitated workshops and interviews to understand business needs, resulting in actionable recommendations and improved project outcomes, reducing project delivery time by 15%.
Supported the adoption of new processes by developing user guides and providing hands-on training, leading to higher user engagement and reduced errors, decreasing user support tickets by 25%.
Acted as a liaison between business stakeholders and technical teams, ensuring alignment and clear communication throughout project lifecycles, resulting in a 95% stakeholder satisfaction rate.
Temporarily stepped into a project owner role, maintaining project momentum and stakeholder satisfaction during a key transition, ensuring on-time delivery of a critical project impacting 500+ users.
Mary Kay Corporation
Senior Business Analyst/Trainer (11/2020 – 07/2022)
Built partnerships with global teams to identify process improvements, leading to a 10% increase in system adoption.
Led training and support initiatives that improved user satisfaction scores by 18%.
Gathered and prioritized business needs, supporting the successful launch of new features on schedule.
Communicated project status and updates to stakeholders, ensuring transparency and alignment.
West Coast University, Dallas, TX
Salesforce Consultant/Trainer (10/2019 – 10/2020)
Revamped training process and materials, reducing new user onboarding time by 35%.
Delivered hands-on training to 50+ users, resulting in a measurable increase in system utilization.
Collaborated with business analysts to address production issues, cutting recurring user errors by 20%.
Department of Defense (Legislative Affairs), Washington, DC
Salesforce Consultant/Trainer (07/2019 – 10/2019)
Provided remote training to 20+ users, achieving a 100% completion rate for onboarding.
Contributed to user acceptance testing, helping identify and resolve key issues before launch.
Supported the transition of manual processes to Salesforce, reducing administrative workload for the team.
HFF Commercial Real Estate, TX
Marketing Cloud Consultant (05/2018 – 06/2019)
Drove successful implementation of Salesforce Marketing Cloud, enabling the marketing team to launch targeted campaigns that increased lead engagement by 18% in the first quarter.
Developed and delivered new training resources, resulting in a 40% reduction in onboarding time for new marketing staff.
Collaborated with IT and business stakeholders to automate campaign reporting, saving the team an estimated 10 hours per week.
Provided ongoing user support and process documentation, maintaining a 95% satisfaction rate in post-training surveys.
West Coast University, Dallas, TX
Salesforce Consultant/Trainer (12/2017 – 04/2018)
Delivered training to 50+ users, supporting a successful transition from legacy CRM to Salesforce.
Developed all end-user training materials, resulting in a 90% satisfaction rate in post-training surveys.
Advised project teams on process improvements, helping reduce support requests by 15%.
HFF Commercial Real Estate, TX
Salesforce Consultant (10/2016 – 11/2017)
Led Salesforce rollout and training for 900+ users across 22 offices, resulting in a 70% adoption rate within the first three months.
Reduced manual reporting time by 30% by streamlining sales processes and introducing automated workflows.
Partnered with business leaders to identify and resolve user pain points, leading to a 25% decrease in support tickets post-launch.
Supported the migration from legacy CRM to Salesforce, ensuring 100% data accuracy and minimal business disruption.
GM Financial, Arlington, TX
Business Systems Manager, Salesforce.com (2015 – 2016)
Led a team supporting Salesforce and related applications, improving department productivity by 25%.
Transitioned multiple departments from manual to automated processes, reducing processing time and errors.
Streamlined call center operations, resulting in faster customer response times and higher satisfaction scores.
Managed requirements gathering and project delivery for system enhancements, consistently meeting deadlines.
GM Financial, Arlington, TX
Business Systems Consultant (2011 – 2015)
Led requirements sessions and recommended solutions that improved business processes and user experience.
Delivered multiple system implementation projects on time and within scope.
Increased sales team adoption of Salesforce to 80% weekly through targeted training and support.
Provided Tier 2 support, resolving complex issues and minimizing system downtime.
Promoted from earlier positions as Senior Credit Analyst (2004 to 2007), Training Consultant – Systems & Training -).
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Prior experience: Loan Officer with Integrity Mortgage Group and Team Leader/Loan Officer with LoanLink Lending Center.
Education
General Studies
Texas Wesleyan University, Fort Worth, TX