RON J. MARCUS, MBA
San Diego, CA •--• linkedin.com/in/ron-j-marcus/ • Creative Portfolio: https://ronjessemarcus.com/portfolio/
PROFESSIONAL SUMMARY
Highly accomplished marketing leader with decades of experience building brands, engagement, and revenue across diverse sectors,
specializing in B2B, technology, engineering, and nonprofits. Adept at distilling complex information into compelling messaging for diverse
stakeholders, actualizing winning marketing strategies, and developing high-performing marketing and communications teams.
KEY SKILLS
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Strategic Brand Development: Brand positioning and guidelines, messaging platforms, creative direction
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Platforms: Microsoft 365, Adobe Creative Cloud, Google Analytics, AI platforms, CRM/marketing automation Salesforce, Pardot,
Mailchimp, ActiveCampaign), WordPress, HTML/CSS, project management, audio/video production, digital and print production
Data-Driven Marketing: Market research, integrated campaigns, lead generation and nurturing, analytics, ROI optimization
Communications: Copywriting, content strategy, email, web, print, audio, video, social media, public relations, public speaking
Leadership & Project Execution: Cross-functional collaboration, team selection, training, mentoring, and motivating;
project leadership, operational process creation and refinement
EXPERIENCE
Director of Marketing, San Diego County Bar Association, San Diego, CA | 05/2019 09/2024
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Led strategic brand management, marketing, and public relations, raising awareness and deepening engagement with members,
government agencies, sponsors, and the public.
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Advised the board of directors and executive management, including leading a brand audit and realignment of the organization,
facilitating an internal culture transformation, and providing counsel on public positions and crisis communications.
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Ensured consistent branding as creative director, lead copywriter, and editor for marketing and PR communications.
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Oversaw production of a weekly e-newsletter, a bimonthly 48-page print magazine focused on practicing law and social equity
issues, an annual impact report, and a 40-minute documentary video commemorating the association s 125th anniversary.
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Overhauled the website design and user experience, significantly improving aesthetics and ease of accessing key content.
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Collaborated closely with other departments, executive management, volunteer committees, and the board on strategic planning,
market research, member surveys, organizational operations, and major event planning and production.
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Cultivated relationships with community partners, sponsors and advertisers, adding over $200,000 in non-dues revenue annually.
Directed a $400,000 annual marketing budget, maximizing ROI on member, partner, and public engagement initiatives.
Engineered strategic retention and recruitment campaigns that revitalized membership to nearly 5,000 paid members annually.
Empowered and mentored three direct reports, fostering collaboration, resourcefulness, efficiency, and quality assurance.
Created and produced email, web, social media, video, and print communications promoting member benefits, increasing
attendance at events and educational programs, and advancing the association s social equity initiatives.
Increased digital marketing performance to achieve up to 30% email open rates and 10% click-through rates by optimizing
CRM/marketing automation, data-driven marketing, and highly engaging creative approaches.
Facilitated an organization-wide culture and core values development initiative which boosted team collaboration and morale.
Brand/Marketing Consultant, BRANDVIVO, San Diego, CA | 10/2009 05/2019
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Created brand strategy and impactful marketing campaigns for diverse clients in technology, managed IT, financial services,
construction, energy, professional associations, and the nonprofit space.
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Executed end-to-end creative production including creative concepts, copywriting, video production, and significant print, digital,
and web design.
Directed and collaborated with freelance creatives in producing myriad brand and marketing assets for clients.
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Marketing Director, Genesis Digital, LLC, San Diego, CA | 07/2017 10/2018
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Led a remote team of four marketers and content producers in a fast-paced, high-growth environment.
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Wrote and produced email campaigns, landing pages, and videos, as well as an entire sales website, to drive Kartra subscriptions.
Co-developed the go-to-market plan for Kartra, a SaaS all-in-one business and marketing automation platform.
Generated 1,000+ customers and $1M+ in revenue for Kartra in the first year with highly engaging campaigns for lead generation
and lead nurturing.
Orchestrated content marketing initiatives that bolstered substantial growth in prospect lists and social media engagement.
Partnered with customer support and engineering to continuously improve the product user experience.
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Ron Marcus CV | Page 1 of 2
Director of Marketing, Blue Star Families, Encinitas, CA | 12/2016 06/2017
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Oversaw marketing, PR, and event functions, leading a team of eight communications and creative professionals building
community engagement and fundraising campaigns.
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Executed targeted integrated marketing campaigns in Salesforce Marketing Cloud, increasing the engagement of members,
volunteers, and donors.
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Delivered a full suite of marketing communications including impactful collateral, testimonial videos, and an annual report.
Developed a new website, enhancing the user experience and streamlining membership/donation processes.
Marketing Director, ZUZA, Carlsbad, CA | 09/2011 10/2013
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Repositioned the firm from a commercial printer to a full-service SaaS marketing technology company through a comprehensive
strategic rebranding.
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Achieved a 200% ROI on multichannel campaigns, supporting sales of SaaS print-on-demand and traditional printing services.
Conceived and produced a multi-year content marketing campaign, positioning ZUZA as a thought leader in the industry.
Oversaw and performed design, copywriting, and production of the website, email, and direct mail.
Managed our presence at events and trade shows, including logistics, booths, signage, and collateral.
Optimized marketing automation through Pardot marketing automation integrated with Salesforce CRM.
Director, Marketing Communications, MIR3 (now OnSolve), San Diego, CA | 05/2009 10/2009
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Rebranded the company and its enterprise SaaS platform to drive differentiation and amplify competitive advantages.
Directed public and analyst relations, securing positive recognition, including submissions to Gartner's Magic Quadrant report.
Developed a full suite of collateral and customer success videos, and co-authored a definitive e-book on business continuity,
supporting B2B marketing and sales efforts.
Produced highly attended webinars, each reaching hundreds of qualified prospects and adding qualified leads to our sales funnel.
Founder, Creative Director, Epiphany Marketing, San Diego, CA | 11/2001 05/2009
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Led a team of 10 designers, writers, and videographers, both full-time employees and freelancers.
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Developed brands, collateral, and marketing campaigns including print, web, and broadcast for companies in diverse industries,
including nonprofits, financial services, education, B2B technology, manufacturing, engineering, industrial services, energy, retail,
and entertainment.
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Clients included Petco, Mission Federal Credit Union, Western Alliance Bancorporation, and UC San Diego.
Produced and directed “Shindy.TV, a series about lifestyle and entertainment in San Diego and one of the earliest YouTube
channels, leading a full production crew and host talent.
EDUCATION
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Master of Business Administration, University of Redlands
Bachelor of Science, Marketing, San Diego State University Magna Cum Laude)
VOLUNTEER WORK EXPERIENCE
VP of Communications, San Diegans for Gun Violence Prevention | 2018 Present
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Co-founded the organization and co-developed the strategic vision and communications strategy.
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Frequent spokesperson on local television and at civic group meetings.
Architected and manages the organization's website, streamlining content and the user experience.
Drives public relations and communications advocating for gun violence prevention through legal advocacy, public education, and
intervention initiatives in marginalized communities. Serves as a lead copywriter.
VP of Marketing, American Marketing Association, San Diego Chapter |-
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Developed email marketing campaigns which drove attendance at monthly and annual events and elevated the
organization s brand.
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Streamlined marketing workflows by implementing a new email marketing platform, project management platform,
and systematized process.
Redesigned a 10-year-old website utilizing an all-new design/build on WordPress.
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