Ron Marcus

PROFESSIONAL SUMMARY

Highly accomplished marketing leader with decades of experience building brands, engagement, and revenue across diverse sectors, specializing in B2B, technology, engineering, and nonprofits. Adept at distilling complex information into compelling messaging for diverse stakeholders, actualizing winning marketing strategies, and developing high-performing marketing and communications teams.

KEY SKILLS

• Strategic Brand Development: Brand positioning and guidelines, messaging platforms, creative direction
• Data-Driven Marketing: Market research, integrated campaigns, lead generation and nurturing, analytics, ROI optimization
• Communications: Copywriting, content strategy, email, web, print, audio, video, social media, public relations, public speaking
• Leadership & Project Execution: Cross-functional collaboration, team selection, training, mentoring, and motivating;
• project leadership, operational process creation and refinement
• Platforms: Microsoft 365, Adobe Creative Cloud, Google Analytics, AI platforms, CRM/marketing automation (Salesforce, Pardot, Mailchimp, ActiveCampaign), WordPress, HTML/CSS, project management, audio/video production, digital and print production