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ROMINA MASSA
CONTACT
Address : Port Saint Lucie FL 34983
Phone :-
Email :-WWW : rominamassa.com
PROFESSIONAL SUMMARY
Experienced digital marketing strategist with a proven ability to optimize
business strategies and drive organizational success. Led multiple high-impact
projects, resulting in improved operational efficiency and sustainable growth.
Demonstrated expertise in strategic optimization and stakeholder
management.
WWW : linkedin.com/in/rominamassa
✨ PROVEN IMPACT
SKILLS
• AI innovation
• Data-driven storytelling
• Digital transformation
• Conversion rate optimization
• Content marketing strategy
• Achieved 4x ROAS through customized, data-driven rebranding strategies.
• Led 1,000% follower growth in 2020 using Meta ads, Messenger bots, and
strategic digital marketing campaigns.
• Increased organic social media followers by 600% -) through
analytics-driven social strategies.
• Enhanced email open rates by 7%, boosting engagement through impactful
public health messaging.
• Expanded campaign reach with influencer partnerships, including highprofile names like Jennifer Lopez.
• Market research and analysis
• Customer segmentation
• Digital marketing analytics
• MarTech and AI integration
• Social media marketing (paid/organic)
• Email/web/blog marketing
• Emotionally intelligent leadership
LANGUAGES
English
Native or Bilingual
Spanish
Native or Bilingual
German
Professional Working
WORK HISTORY
Senior Marketing Strategy Consultant, 01/2020 to Current
AI-POWERED DIGITAL MARKETING STRATEGY - Port St. Lucie, FL
• Drive AI-powered digital presence optimization for clients by crafting
innovative content strategies and executing high-impact organic and paid
digital campaigns
• Empower clients with actionable insights to maximize engagement and
reach through cutting-edge digital marketing techniques and strategic
content creation
• Demonstrate flexibility, creative problem-solving, and strong collaboration
with clients to meet their specific goals for successful outcomes
• Implement AI-driven solutions to optimize campaign performance,
streamline processes, and deliver actionable insights that empowered
clients to make informed, data-backed decisions
• Develop and executed integrated marketing strategies across social media,
email, and paid channels, driving alignment with client objectives and
delivering measurable results
• Collaborated with clients to identify challenges and implement effective
solutions that contributed to measurable growth, such as increasing website
traffic and improving conversion rates
Lead Insights Analyst, 05/2024 to 11/2024
SAIC - Reston, VA
• Provided actionable insights through the integration of digital analytics into
corporate communications and marketing to propel data-informed strategies
and enhance enterprise KPIs and visibility across initiatives
• Engaged with cross-functional teams and aligned corporate
communications, IT, and marketing efforts to ensure that analytics informed
and optimized multi-departmental goals
• Developed and implemented data-driven reporting tools, refining marketing
and communication strategies, resulting in measurable improvements in
campaign efficiency and expanded reach
• Reduced reporting turnaround times by incorporating advanced analytics
tools, enabling faster decision-making and adaptability in dynamic projects
• Presented key insights to senior leadership, which improved strategic
planning and resource allocation
Senior Digital/Social Strategist, 02/2021 to 05/2024
BETAH - Rockville, MD
• Directed digital marketing campaigns for federal clients, utilizing AI tools to
enhance performance, optimize strategies, and achieve measurable results
in public health initiatives
• Coordinated multi-channel strategies, integrating social media, email, and
website platforms to maximize audience reach and engagement for federal
programs
• Applied technical expertise and strategic insight to deliver impactful
campaigns, surpassing objectives and fostering alignment across marketing
and communications teams
Director of Experimentation, 09/2020 to 02/2021
PULSO - Miami, FL
• Aligned experimentation objectives with organizational goals by
collaborating with content, data, and executive teams
• Ensured innovation and growth by merging creativity, data-driven insights,
and cross-functional collaboration, solidifying Pulso's position as a leader in
progressive US Hispanic's audience engagement through compelling
storytelling
• Increased audience engagement by testing and validating creative
strategies, including targeted messaging and multimedia formats, which
resonated with progressive values
• Developed and implemented testing frameworks for Meta ads and
Messenger bot interactions, driving continuous campaign optimization and
scalability
Community Manager, 03/2018 to 02/2021
KHOROS - Austin, TX
• Managed bilingual community engagement for high-profile clients such as
Meta, LinkedIn, and Lucasfilm, ensuring seamless interactions across diverse
audiences and maintaining brand consistency
• Conducted social listening to monitor online conversations, swiftly
identifying emerging trends and potential issues; implemented effective
crisis response strategies to protect brand reputation and maintain strong
audience relationships
• Fostered ongoing audience engagement through thoughtful, timely
communication and proactive content moderation, ensuring positive and
productive interactions that aligned with client values and objectives
Director of New Platforms, 02/2020 to 09/2020
PULSO - Miami, FL
• Oversaw the identification, evaluation, and integration of new platforms and
technologies aligned with business objectives
• Developed and executed strategies for launching new platforms or
expanding into new digital spaces to enhance the company's reach and
market positioning
• Grew Instagram following from 7,000 to 150,000 in under a year through a
concentrated, data-driven campaign leading up to the 2020 election,
supported by a targeted six-month push with a budget of nearly $750K
.
• Crafted and aligned messaging with progressive values, driving increased
interaction and fostering connections with diverse audiences
Social Media Manager, 05/2019 to 02/2020
TRAFILEA
Experience Strategy Supervisor, 01/2018 to 05/2019
ZIMMERMAN ADVERTISING
Senior Social Media Manager, 07/2016 to 01/2018
NOBOX
EDUCATION
Bachelor of Arts, 12/2013
Florida Atlantic University - Boca Raton, FL
CERTIFICATIONS
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Social Media Marketing Certification II - HubSpot Academy
AI in Practice - IBM
Artificial Intelligence Tutorial - Simplilearn
Crafting Precision Prompts with Generative AI - IBM
Mastering the Art of Prompting - IBM
Life and Health Insurance License - Florida Department of Financial Services
AWARDS
• Shorty Awards Finalist - Shorty Awards - July 2017
