Romina Massa

I am a seasoned digital marketing strategist and analytics consultant with over 15 years of experience helping businesses thrive in the competitive online landscape. My expertise lies in bridging creativity with data-driven insights to craft impactful marketing campaigns that achieve measurable results. Whether it's optimizing conversion rates, developing innovative content strategies, or managing multimillion-dollar paid media budgets, I deliver solutions tailored to your unique goals.

Areas of Expertise:  

 - Performance Marketing: From Facebook and Instagram Ads to Google Ads, I have successfully managed high-budget campaigns that drive ROI and build brand awareness.  

 - Content Strategy: As a storyteller at heart, I create engaging narratives that connect with diverse audiences, ensuring consistent messaging across platforms.  

 - Analytics & Optimization: Proficient in tools like Google Analytics, HubSpot, Salesforce, and Meta Ads Manager, I use data to identify trends, refine strategies, and deliver results.  

 - A/B Testing & Experimentation: My roles as Director of Experimentation have honed my ability to test, iterate, and scale strategies, ensuring continuous improvement.  

Career Highlights:  

 - Shapermint Campaigns: Contributed to the Mona Lisa-inspired VSL and Shapermint TV series, creating data-backed strategies that maximized engagement and conversions.  

 - Pulso: Directed a $750,000 ad budget, driving significant improvements in reach and ROI through precise audience segmentation and innovative campaigns.  

 - Shorty Awards Finalist: Earned recognition for excellence in social media strategy, showcasing my ability to deliver meaningful results in digital marketing.  

Fluent in English, Spanish, and German, I bring a multicultural perspective that resonates with global audiences. My deep understanding of diverse industries, including retail, e-commerce, nonprofit, and media, ensures that I can adapt and excel in any project.  

I’m not just passionate about digital marketing—I thrive on solving complex challenges and making data meaningful. I’ve even built marketing calculators and apps to push the boundaries of innovation.  

If you’re looking for a reliable partner to elevate your digital marketing strategy, boost performance, and create compelling content that drives engagement, let’s connect. I’m excited to bring my skills and passion for growth to your project!