Roman Gudym

Roman Gudym Profile Professional experience Mobile - E-mail- Marketing Professional with 15+ years of successful experience at blue chip companies across CEE. Sound track record in brand management and trade marketing. Strong team leader experienced in management of multifunctional teams including marketing, finance, supply and R&D departments. Jan 2015 – now Creative Flow Sp. z o.o. Warsaw, Poland Co-founder and Managing Director • Marketing and management consulting for small/mid size companies. Focus on foreign companies that establish business in Poland. • Training for presentation skills and public speaking • Coaching and personal development Feb – Sep 2013 GlaxoSmithKline CH CEE Warsaw, Poland Area Marketing Manager Emerging Categories Report to Area Marketing Director. 2 direct reports – in Poland and in Ukraine. Responsible for launch and development of Digestive Health, Sore Throat and Allergy Launched ENO in Ukraine as a test market in Europe. Gathered initial learnings. New communication and positioning for Sore Throat. Developed TVC based on thorough study of previous communication and TVC testing. Enhanced brand positioning to meet meet/long term strategy. • Preparation for Allergy launch across CEE. Close cooperation with Global Category to ensure proper launch support, portfolio and strategy for brand development in CEE. • • • • Oct 2011 – Jan 2013 GlaxoSmithKline CH CEE Warsaw, Poland Area Marketing Manager Pain Management • Reported to Area Marketing Director. 2 direct reports – in Czech Republic and in Ukraine • Responsible for sales, share and profit of Pain Management (Panadol, Solpadeine) • Panadol Femina relaunch in Poland. +50% Sales thanks to: i) development of new TVC (tested dark green at Link); ii) Digital support through banners and FB page; iii) excellent in-store with new POSm. • Lead several big projects across CEE – relaunch of Panadol in UA (double sales vs. YA), launch of Panadol Advance in HU/CZ/SK, Marcofen in RO. • Digital support of Panadol Baby in HU. Development of new Panadol site and digital support program for Panadol across CEE. • Mitigation of Solpadeine switch from OTC to Rx. Minimized loss of sales thanks to new OTC SKU launch. Feb 2008 – Sep 2011 GlaxoSmithKline CH Ukraine/ CIS Kyiv, Ukraine Marketing Manager/ Hub Marketing Manager Ukraine/CIS Reported to General Manager. 8 direct reports and 3 assistants Responsible for sales, share and profit of all GSK brands (Coldrex, Sensodyne, Parodontax, Corega, etc.) All advertising and consumer promotion activity. Media management (including Digital). Successfully relaunched Sensodyne and Parodontax in Ukraine. Sensodyne sales doubled and Parodontax tripled in 09 vs. YA despite crisis. 360 campaigns with new TV copies, Digital support and in-store promos. • Reached 96% value share on Corega behind new TVC, successful dental detailing and massive sampling. • Ukraine was the only country with double-digit growth in CEE in 2011. • Integrated CIS countries into hub with Ukraine from marketing side. Restructuring of marketing department. • • • • June 2006 – Feb 2008 Reckitt Benckiser Ukraine Kyiv, Ukraine Marketing Manager • • • • Reported to General Manager. 4 subordinates and one department assistant Responsible for sales, share and profit of all Reckitt Benckiser brands (Vanish, Calgon, Strepsils, Nurofen) All advertising and consumer promotion activity. Media management. Sales increased by 50% in 2007 thanks to successful campaigns on major brands including launch of Vanish Intelligent, Calgon and Strepsils relaunch. Jan 2004 – Jun 2006 Gillette Ukraine LLC Kyiv, Ukraine Marketing/ Trade Marketing Manager • Reported to General Manager. One direct report. • Responsible for sales, share and profit of Duracell and Oral-B • Achieved 60% growth of Duracell via holistic exploitation of Football World Cup promotion that included massive in-store presence and PR campaign supporting Ukrainian team. • Launched National educational Oral Care program “Brush Like Me” exploiting dentists’ endorsement on OralB. Program significantly improved professional image of Oral-B and helped to grow sales by 20%. • Tripled Oral-B Kids via successful launch of Stages sub-brand. Second place in BTL contest “Propeller”. Mar. 2002 – May 2003 Procter & Gamble Eastern Europe Moscow, Russia Brand Manager Laundry Additives • • • • • Responsible for Ace and Lenor volume, profit and equity in Russia, Ukraine and Belarus (Eastern Europe) Lenor was a clear leader with ca 50% volume share, ACE had leading value share of ca 35%. Price cut driving Lenor value and consumption, +70% sales growth Relaunches/ new product launches/ new equity copies for Ace and Lenor Subordinate’s development and performance Jul. 2000 – Feb. 2002 Procter & Gamble Eastern Europe Moscow, Russia Brand Manager Surface Care • Responsible for Comet volume, profit and equity in Eastern Europe. Over 2 years volume has grown threefold. Achieved leading shares of ca 20%. • Relaunched Comet from niche expensive brand for the toughest stains to effective remover of day-to-day tough stains at affordable price (New Equity TV copy and price cut). +80% shipments growth in half a year. • Launched new unique product – Comet Antirust. TV, print, POS, shop assistants education; +30% growth. • Subordinate’s development and performance Jul. 1996 – Jun. 2000 Procter & Gamble Ukraine Kyiv, Ukraine Assistant Brand Manager Hair Care/ Ariel, Acting BM Baby Care • Relaunched Ariel in Ukraine in May 1999 behind value driving campaign and bulk size launch. Sales grew by 10% while total company decreased by 10% over the same period (TV, print, sales drive, consumer promo). • Ran several PR events behind upgrades and endorsement. The biggest is Elite Model Look that included national contest Pantene Trophy in co-operation with Elite Model look. • Led the first national sampling (30% coverage of the biggest cities, together with Always). • Established Hair Care Professional Partnership Program in Ukraine. Professional Trainings Education Leadership @ GSK 2008 GSK Strategic Account Management Understanding Modern Trade Thinking that inspires great advertising A number of corporate trainings - Gillette Gillette P&G P&G/Gillette 2016 (expected) Kyiv-Mohyla Business School Master of Business Administration London Moscow, Kiev London Antwerp Kyiv, Ukraine • One of the top Business Schools in Ukraine. Partner with INSEAD and IVEY. 1992 - 1996 The National University of Kyiv-Mohyla Academy Bachelor of Arts in Sociology Kyiv, Ukraine • Several awards for the best results in Sociological studies. Among top 5% of Sociology students Languages Russian, Ukrainian – native, English – fluent, Polish – conversational, German - basic Interests Reading, traveling, swimming, running, public speaking (Competent Communicator at Toastmasters Intl.) Personal Date of birth: August 11, 1972; married, 2 children. I hereby authorize you to process my personal data included in my job application for the needs of the recruitment process in accordance with the Personal Data Protection Act dated- (uniform text: Journal of Laws of the Republic of Poland 2002 No 101, item 926 with further amendments)