Rodrigo Garcia
Creative Director | Art Director | Senior Graphic Designer
Cancun, Mexico |-| - | Linkedin | Portfolio
WORK EXPERIENCE
Creative Director
KeyLearning LLC-, Utah
•
•
•
•
•
Lead creative vision for global education and
training projects, ensuring strategic alignment with
business goals, helping retain over 90% of
customers.
Direct creative teams, setting clear objectives and
structured workflows to maximize efficiency
without micromanagement, improving time
delivery by 60%.
Collaborate with CEOs, COOs, and stakeholders to
develop branding, marketing assets, and digital
experiences, ensuring 90% client satisfaction.
Oversee the execution of proof of concepts, brand
identity development, UI/UX, and motion graphics
with Sr. Designers and Developers, ensuring 100%
collaboration.
Maintain brand consistency and innovation,
integrating AI-driven tools to optimize workflows
and enhance design efficiency by 80%.
Lead Graphic Designer
KeyLearning LLC-, Utah.
•
•
•
Spearheaded brand development and creative
strategy for e-learning content, marketing
materials, and digital experiences, maximizing
revenue by 60%.
Managed design execution across web, print, and
motion assets, ensuring compliance with branding
standards, ensuring client satisfaction by 90%.
Led cross-functional collaboration with project
managers, developers, and stakeholders to
optimize creative production by 30%.
Americas Head of Design
Discova (Flight Centre Group-, Cancun, Mx.
•
•
•
Led creative operations across 14 countries
(Americas & Asia), managing a design team for
marketing campaigns, events, and branding
initiatives, ensuring brand awareness by 100%
Developed comprehensive brand identities and
marketing collateral, elevating Discova’s global
presence, maximizing brand consistency by 90%.
Provided strategic creative leadership, ensuring
quality, brand alignment, and design excellence
across all deliverables, boosting sales by 40%.
Creative Director & Founder
ArtsOwl-, Cancun, Mx.
•
•
Founded a creative agency specializing in branding,
packaging, UI/UX, and multimedia design.
Managed creative direction for multiple industries,
from beauty and fashion to tech and education.
EDUCATION
Digital Marketing & Business Diplomate
Universidad Anahuac Cancun | 2016, Cancun, Mx.
B.A. in Graphic Design
Universidad La Salle Cancun | 2001 – 2006, Cancun, Mx.
TECHNICAL SKILLS
Adobe Illustrator | Adobe Photoshop | Adobe Prepmier
Pro | Adobe InDesign | Figma | Trello | Slack | Wrike |
Notion | Gmail | Microsoft Office (Word & PowerPoint) |
Leonardo AI | Runway | MidJourney | Adobe Firefly |
ChatGPT | Canva.
PROFESSIONAL SUMMARY
Creative Director | Art Director | Senior Graphic
Designer
With 21+ years of experience, I’ve had the privilege of
leading creative teams, building brands, and
collaborating with CEOs, COOs, and stakeholders to
bring ideas to life. From brand identities to marketing
campaigns and L&D training solutions, I thrive on
balancing creative freedom with structure, ensuring
every project is delivered with clarity, impact, and
innovation. I’m also a strong advocate for AI-powered
design, integrating tools like Leonardo AI, MidJourney,
and Firefly to push creative boundaries and improve
efficiency.
LEADERSHIP & APPROACH
I believe great design starts with trust, clear direction,
and collaboration. I set expectations early, encourage
open feedback, and give my team the creative space
they need to thrive—without micromanagement.
Whether working alongside Senior designers, Motion
designers, or Developers, I’m always ready to roll up my
sleeves to bring a vision to life. I love problem-solving,
streamlining workflows, and fostering an environment
where creativity and strategy work hand in hand.
LANGUAGES
English
Advanced
•••••
Spanish
Fluent/Native
•••••
SKILLS & INTRESRS
•
•
•
•
•
•
Creative Leadership & Team Management
Fostering a collaborative, feedback-driven
environment with clear expectations and strategic
execution.
Brand Identity & Art Direction
Crafting compelling creative projects for global
brands like L’Oréal, Pepsi, and Discova.
AI-Enhanced Design & Innovation
Leveraging AI tools to streamline design processes
and push creative boundaries.
Cross-Functional Collaboration
Partnering with CEOs, COOs, stakeholders, and
multidisciplinary teams (Project managers, Senior
designers, Motion designers and Developers).
Strategic Creative Execution
Setting proof of concepts, following through
production with design teams, and ensuring onbrand, high-quality output.
L&D Training & Digital Media
Developing e-learning graphics, motion design, and
UI/UX assets for interactive learning experiences.
HOBBIES
•
•
•
Take walks to boost creativity.
Read personal growth & leadership, books.
Create illustrations while enjoying a cup of
coffee.
CERTIFICATIONS & AWARDS
•
•
•
Rising Talent - Upwork
Brand Strategy & Storytelling Masterclass Domestika
UX/UI Design Foundations – Coursera
