Rodrigo Garcia

I'm Ro, a Creative Director and hands-on Senior Designer with a 21-year track record of building bold brand identities, high impact visuals, and creative systems that work across industries and platforms.

My approach blends strategy, design thinking, and storytelling with an obsession for craft. I’ve led projects for global names like L’Oréal, Discova (Flight Centre), Amazon & KeyLearning Studios, as well as startups and B2B clients needing visual clarity and brand direction.

Whether it’s pitch decks, packaging, UI/UX, or illustration, I collaborate closely with teams to take ideas from concept to execution—on time, on brief, and with style.

Specialties:

• Brand Identity Systems (logo, guidelines, rollout assets)

• UI/UX Design & Web Layouts

• Editorial & Print Design (brochures, catalogs, maps)

• Campaign Art Direction & Storytelling

• Digital Illustration (graphite, ink, watercolor, Procreate)

• Production & Environmental Design (retail, signage, merch)

• AI-enhanced workflows with tools like ChatGPT, Leonardo AI, MidJourney, Kling and Adobe Firefly

If you need a creative partner building a brand from scratch or refining a visual system that needs consistency and edge, I'm here to help you bring it to life.

Let’s create something that not only looks great, but feels right and delivers.