Robert Lorenz De Guzman

ROBERT LORENZ DE GUZMAN CREATIVE MANAGER Linkedin https://www.linkedin.com/in/robert-lorenz-de-guzman-b639701a3/ SUMMARY Results-driven Creative Manager with a proven track record in brand development, digital marketing, and e-commerce growth. Expert in Amazon brand management, social media strategy, and marketing automation, delivering measurable impact in sales growth, engagement, and ROI. Adept at leading cross-functional teams, executing full-funnel campaigns, and creating high-converting design solutions. Passionate about AI-driven marketing, automation workflows, and performance optimization, continuously upskilling to stay ahead in the digital landscape. WORK EXPERIENCE 2025 - Present · Engaged on part time projects as outsource from local clients · Taken Language learning in Portuguese - A1 level · Taken Language learning in Spanish - A1 level · Taken Language learning in Japanese - A1 level · Engaged in Digital Content Creation for Netease's Marvel Rivals · Currently engaged in Upskilling for refresher and continous skill development in AI and Automations relevant to skills and work like Marketing · Doing Pro-Bono work in providing assistance to a Brazilian Consulting Firm/Agency with digital marketing and branding . - Creatives & Marketing Services Lead/Manager ScaledON (Indri) · Leadership engagement and mentorship with team members in familiarizing strict brand identity of the client · Managing process coordination and projects and delivery schedules · Quality Control & Assurance of Landing Pages · Planning and Brain Storming Ideas to employ various and best practices to enhance and elevate the Company’s Marketing performance · Use proper file types and/or compression methods for deliverables · Interpreting briefs and client requests properly and clearly · Marketing and Project Management · Strong Verbal and Written Communication and coordination · Strategic Planning in conceptualizing ideas through Competitor research · Proven track record of successful creative design solutions · Ability to translate marketing strategy into visually · Use various techniques and creative techniques to skyrocket client’s needs · Establish solid communication amongst the team members to execute on effective and efficient workflows for maximum productivity and timeframe management · Direction analysis for impact assessment and adhering to brand identity · Multitasking day to day alignment with various managers and development of ATL BTL TTL marketing collateral · Direct Mail Vendor coordination & Direct Mail Print marketing creation · Continuously improve the design process by gathering and implementing feedback from stakeholder · Stay current with the latest trends, technologies, and best practices in graphic design and social media marketing to ensure our content remains engaging and relevant · Contributed with email marketing and managing automation workflow process - Art Director, Senior Editor, Brand Manager SoNeat Products & Inaka performance · Leadership engagement in art direction adhering to strict guideline policies of Amazon · Managing process coordination and project within Listings · Quality Control of Enhanced Brand Content to uphold Brand Identity · Planning and Prioritizing Product Listings to ensure customer retention and ranking · Monitoring Amazon PPC Marketing, Scheduling meetings and deadlines · Multitasking with Shopify and Amazon · Planning and research for Product Innovation (Marketing) · Strong Verbal and Written Communication and coordination · Strategical Planning of every product for project implementation · Proven track record of successful creative design solutions · Ability to translate marketing strategy into visually · Brand Development- revitalized the clients brand resulting in a 70% boost in sales · Use of AI Image Generation to help with generating image listings · Drove in 25% brand visibility and 15% customer engagement through social media platforms · Amazon Customer retention and client satisfaction (CRM) - Web Designer, Senior Graphic Designer LPG Expo SG (formerly OGPC) · Outstanding verbal communication with the CEO and Director to meet client expectations · Attention to detail in design processes and solution development · Quality control to uphold company's re-brand to meet client goals · Attention to detail and coordination to manage conflicts · Analytical assessment in engaging similar roles with leadership · Evaluation of team and individual to assess collaboration. Team Development · Delegation of respective tasks within the brand guidelines · Provided Graphic Artistry & Design Psychology) · Project planning and financial analysis for every itemized expo throughout the calendar year · Wordpress CMS and Website maintenance · Overseeing cost optimization. Implemented efficient design process reducing production costs whilst retaining quality and maintaining hitting deadlines - Multimedia Consultant Usher Technologies Prv Ltd · Proven track record of successful design campaigns · Demonstration of adept problem-solving solution for marketing and sales · Art direction analysis for impact assessment and adhering to brand identity · Multitasking day to day in creation of both online and offline creative assets · needed for stakeholders and company clients · Leadership engagement Ability to lead the team · Innovative designs and attention to detail for vendors and meeting standard quality and project coordination · Assisted in providing customer service in engaging with client and customer emails · Managed project lifecycles, consistently driving multimedia related assets required for pitch whilst on time and within budget · Interactive experience and educational learning when facing clients · Drove in 30% boost in user interaction and brand visibility fostering a culture of new and continuous learning for the product - Freelancer Graphic Artist / Designer Upwork · Prioritizing client's goals and objective to manage client expectation · Prioritizing KPIS as metrics of success in client collaboration · Monitoring schedule of established objectives to ensure on time delivery of deadline · Demonstration of Attention to detail in design thinking, conceptual design and out of the box problem solving · Strong verbal communication with clients for future conflict resolution · Innovative Creative Design Solutions - Print and Digital Responsive design concepts · Continuous Learning and development within the latest design tools and market trends · Attended seminars and conferences to learn Business Trends like SEO, SMM for Digital and Social Media Platforms like Instagram Facebook · Attended workshops in utilizing How to incorporate Design in Paid Ads and the e-commerce industry's best practices · Successfully adapted to evolving design trends and client searching methodologies while maintaining competitive edge in the market · Cultivated positive feedback from clients building positive work ethic and professional relationship EDUCATION & INTERNSHIP July 2012-March 2016 Bachelors of Arts in Multimedia Arts - Graphic Design Intern CULTURAL CENTER OF THE PHILIPPINES METRO MANILA · Coordination of effort and internal resources to achieve successful meeting deadlines · Excellent time management, prioritization and organization skills · Assertive planning of execution for design campaigns and assessing risk outcomes · Outstanding communication skills · Demonstrated strict work ethic to adhere guidelines · Demonstrated ability to lead others · Track record in contribution to the work of internal and external teams · Demonstrated design software proficiency · Demonstrated outer skills in basic data entry, word processing and documentation writing · Prioritizing problem solving for project planning, initialization and implementation · Monitoring schedule and multitasking development of design collaterals CREATIVE DESIGN Graphic Design, Vector, Logo Design, Typography, Illustration, Photo Enhancement & Manipulation, Website Design, Product & Packaging Designs / Mockup, UI Design & Psychology MARKETING ATL, BTL, TTL Marketing, Direct Mail & Electronic Mail Design, Social media Content Planning & Management. Ads, Ahrefs. MANAGEMENT Customer Management, Client facing feedback and relationship retention life cycle, Project Management, Time Management, Brand Management Voice & Identity Development GoHighlevel COMMUNICATION Strong written and verbal communication skills, including the ability to provide constructive feedback and collaborate effectively with writers, editors, and other stakeholders. Communication applications (Slack, Microsoft Teams, Zoom, Whatsapp, Asana) SOFTWARE PROFICIENCY      Adobe Creative Suite (All Apps) & Project Management & CRM Tools (Monday, Asana, Trello, Clickup & Slack) WordPress, Squarespace, Shopify, Etsy , Canva Video Editing, UGC shortform content creation Extensive & Proficiency in AI Tools such as OpenAI, SORA, etc. AMAZON Amazon Enhanced Brand Content Design, A+ B+ Content Design, Product Research Storefront design, Vendor Account Management, Seller Central Management LEADERSHIP Ability to manage multiple projects simultaneously and meet tight deadlines, while maintaining the highest standards of quality. Problem Solving, Team Collaboration, Planning & Research, Critical & Analytical Thinking CERTIFICATIONS Testdome – Graphic Design - Certification ID: www.testdome.com/certificates/50875d43f0b345a18e8cd69d9ed13dbc Adobe Photoshop Intermediate Proficiency Adobe Photoshop Advanced Mastery Adobe Photoshop Certified Expert Adobe Creative Suite Professional Certification Toastmasters International – English Communication 2016 IELTS 2017 – C2 Proficiency Level PORTFOLIO Links to some of my publicly available works Portfolio (Behance) https://www.behance.net/robertdeguzman Past Video works https://drive.google.com/drive/folders/1dLiHK1t-DCAJxNbsYoGgcQe8H9ATZbzd?usp=drive_links