Robert Lorenz De Guzman

Robert Lorenz De Guzman

$20/hr
Creative Management - Branding Identity - Design
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Location:
Quezon City, Metro Manila, Philippines
Experience:
9 years
About

seasoned Creative Manager with over 9 years of experience leading high-performing design teams and delivering impactful brand strategies across digital and print platforms. Robert combines creative vision with strategic execution, specializing in brand identity, marketing design, and team leadership. He has a proven ability to align visual storytelling with business goals to drive growth, engagement, and consistency across multiple channels.

He has led creative operations in both agency and in-house roles, including at ScaledON and SoNeat Products, overseeing full-cycle campaigns from ideation to execution. His leadership style focuses on team mentorship, workflow optimization, and delivering high-quality outputs under tight timelines. Known for his attention to detail and collaborative mindset, Robert ensures every project meets brand standards while pushing creative boundaries.

Key achievements include:

  • Revitalized brands resulting in a 70% sales increase and improved Amazon visibility by 25%, through strategic product listing design and enhanced content.
  • Directed creative marketing across Amazon, Shopify, and WordPress, optimizing storefronts and visuals for performance and retention.
  • Managed ATL, BTL, and TTL campaigns, including landing pages, direct mail, and social media content—balancing brand voice with customer needs.
  • Expert in cross-functional collaboration, managing internal and external stakeholders to maintain brand consistency and campaign alignment.
  • Skilled in Adobe Creative Suite, project management tools (Asana, ClickUp, Monday), and CRM platforms, with multiple Adobe certifications.

Robert thrives in fast-paced environments that demand creativity, adaptability, and leadership. His strategic approach to design, combined with deep technical knowledge and business acumen, positions him as a valuable asset for any brand seeking to elevate its market presence and creative performance.

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