Robert

ROBERT CHRISTIAN B. MORENO, CMMS​ Growth Marketing Strategist | Brand & Event Specialist | Social Impact Advocate​ Iloilo City, Philippines​- |- LinkedIn 📞 🔗 📧 PROFESSIONAL SUMMARY Results-driven marketing professional with 7+ years of experience in campaign strategy, event public relations, and brand growth across digital and live platforms. Adept at using data-driven insights and community engagement to amplify marketing impact. Known for executing purpose-driven campaigns that balance creativity and analytics. Thrives in dynamic environments—startups, SMEs, and advocacy-driven organizations. A proactive and initiative-taking marketer, always willing to learn, adapt, and grow in evolving business landscapes. Committed to active learning to continuously hone marketing skills and remain responsive to industry changes. CORE SKILLS & TOOLS Marketing Strategy • Social Media Management • Public Relations • Sponsorship Management • Event Planning • Brand Activation • CRM & Email Marketing Tools • Content Creation • Market Research & Analytics • Canva • ClickUp • SEO/SEM • Customer Retention • Client Relations PROFESSIONAL EXPERIENCE Marketing Executive​ Akolade Pty Ltd — April 2025 – June 2025 ●​ Developed integrated marketing campaigns to increase audience reach and engagement. ●​ Collaborated cross-functionally with internal teams and external partners for PR execution. ●​ Created campaign content aligned with analytics and audience insights. ●​ Conducted market research to support campaign planning and product positioning. Marketing Officer​ Quafzz.ph — December 2023 – March 2025 ●​ Led seasonal and promo campaigns, resulting in 25% increase in foot traffic. ●​ Managed social media strategy and content rollout. ●​ Used analytics to identify customer behavior and refine targeting. Business Account Executive (Freelance)​ Donasco Business Solutions — November 2023 – Present ●​ Delivered tailored sales solutions after needs assessments with B2B clients. ●​ Maintained 95% client retention through relationship-focused account management. Field Sales Representative​ Eversun Software Philippines Corp. — Sept 2023 – July 2024 ●​ Grew beta user base from 0 to 18 for a property management software. ●​ Developed sales pipeline and nurtured onboarding experiences for landlords. ●​ Provided market feedback to inform product development. Marketing Consultant (Freelance)​ Xtin’s Garden — 2020 – Present ●​ Created brand strategies, content, and social campaigns that grew visibility and sales. ●​ Initiated collaborations with local businesses for seasonal promos. ●​ Led customer feedback loops to guide service improvement. Sponsorship & PR Lead​ Playground Productions — January 2018 – January 2024 ●​ Secured brand partnerships and sponsorships for events across Iloilo. ●​ Managed full event lifecycle including logistics, marketing, and partner visibility. ●​ Directed teams in delivering both physical and digital activations. EDUCATION Bachelor of Science in Business Administration​ Major in Marketing Management​ Central Philippine University — 2015 – 2019 CERTIFICATIONS ●​ ●​ ●​ ●​ ●​ ●​ Certified Marketing Management Specialist (CMMS) — CPACE Philippines (June 2025) Google Digital Garage: Fundamentals of Digital Marketing (Updated 2025) Digital Marketing with Self-Mastery Training — Bayan Academy (2020) Business Resiliency through Financial Education — Bayan Academy (2020) Entrepreneurial Skills for Online Enterprises (FESOEs) — Thames Int’l, DTI PH (2020) Intermediate Digital Skills — Thames Int’l, DTI PH (2020) SEMINARS & TRAININGS ●​ ●​ ●​ ●​ ●​ ●​ MADWORLD (2018 & 2019) GOLTS Leadership Summit (2018) CBA LTS Seminar (2018) JBI Visayas / Mindanao / North Luzon (2019) GO NEGOSYO: Youth Entrepreneurship Forum (2019) MarkProf Foundation Marketing Bootcamp (2019)