Robert

Marketing & Communications Specialist | 7+ Years Experience | Digital Strategy, PR, Social Media

I am a versatile and impact-driven marketing and communications specialist with over seven years of experience delivering results across digital strategy, public relations, social media management, and community engagement. My career has spanned startups, live events, nonprofit initiatives, and small to medium-sized businesses—where I’ve consistently created campaigns that resonate, build brand trust, and support mission-led growth.

Throughout my journey, I have led multi-platform digital campaigns that not only increased visibility but also translated into meaningful outcomes—whether it’s growing engaged communities from zero, driving attendance for national forums, or expanding customer bases through targeted storytelling. From content creation to execution, I’ve developed messaging strategies that connect with diverse audiences, both online and offline.

A major focus of my work has been social media growth and brand storytelling. I’ve managed multiple accounts across platforms such as Facebook, Instagram, LinkedIn, and TikTok, generating sustained engagement through a mix of authentic content, trend alignment, and audience interaction. I also understand the power of data, utilizing basic Google Analytics and ad tools (currently upskilling further) to inform decisions and optimize campaign performance.

In public relations, I’ve worked on positioning local brands and events in front of the right audiences—partnering with community influencers, securing media coverage, and managing sponsor communications. From crafting press releases to handling frontline interactions during events, I bring a detail-oriented yet adaptable approach to every project.

Additionally, my experience includes working with CRM platforms such as HubSpot to manage pipelines and nurture leads. I’ve also supported internal communications and developed partnerships to amplify campaign reach.

What sets me apart is my ability to blend creativity with strategic insight—whether it's launching a new campaign, navigating a rebrand, or building grassroots awareness for causes that matter. I’m deeply passionate about using marketing as a tool for empowerment and social impact, and I’m always eager to learn, collaborate, and bring fresh energy into every team I join.

If you're looking for someone who understands the evolving digital landscape and knows how to build meaningful connections with your target audience—I’m ready to contribute.