Ritesh Kurjekar
Performance Marketing Strategist | Digital Marketing Expert-
-
Telangana
kurjekar/
SUMMARY
Performance Marketing Strategist with 12 years of experience and a proven track record of executing profitable
campaigns, consistently generating six to seven-figure revenue. Seeking a challenging role in a leading
organization to leverage expertise and drive sustained growth.
SKILLS
Digital Marketing
Google Ads | Meta Ads | Search Engine Optimization (SEO) | Email Marketing
Project Management
Data Analysis
CRM (Salesforce, Zoho, HubSpot) | Team Management | Marketing Strategy
Google Analytics | Google Tag Manager | Power BI | Tableau
KEY ACHIEVEMENTS
Transformed student lead acquisition, increasing monthly leads by 200%, elevating B2B Franchisees from 30 to
52, and expanding Partner Associates to 3000+ at KC Overseas Education (EdTech company). Contributed to a 7figure recurring revenue.
Drove outstanding growth at InForGrowth, boosting quality leads by 200% per month, leading to substantial
revenue acceleration.
Pioneered Practice Marketing at Kinsey Healthcare, introducing lucrative Digital Marketing solutions for
hospitals, clinics, and doctors, and generating a new revenue stream.
KEY RESULT AREAS
Successfully executed corporate marketing lead generation campaigns via Google, Facebook, and LinkedIn ads,
optimizing digital campaigns to reach the B2B audience effectively.
Leveraged Google Analytics for goal setting, funnel optimization, social media tracking, and AdWords tracking to
enhance digital marketing strategies and improve online presence.
Conducted A/B testing and optimized landing pages for PPC and Email Marketing, utilizing data-driven insights
to enhance content calendar strategy and drive digital marketing performance.
WORK EXPERIENCE
Performance Marketing Strategist
PrimeSoft IP Solutions Pvt. Ltd., Hyderabad
Sep 2023 - Sep 2024
Contributed expertise to prominent brands such as Colgate, Lakme, and Pureit, evaluated consumer
preferences and behaviors to adjust and enhance campaigns, resulting in a 10% improvement in conversion
rates.
Developed and executed highly effective Account-Based Marketing (ABM) strategies, leveraging Salesforce
Marketing for targeted customer engagement.
Asst. Manager Digital Marketing
K C Overseas Education Pvt Ltd, Nagpur
Jun 2019 - Oct 2021
Spearheaded the implementation of web analytics tools, such as Google Analytics and Tag Manager, to
enhance and refine marketing strategies, resulting in a 30% improvement in website traffic and a 25% increase
in user engagement.
Achieved marketing targets by implementing effective organic SEO strategies and executing paid campaigns on
top-tier platforms like Google, Facebook, and LinkedIn, resulting in a 40% increase in website visibility and a 20%
boost in lead generation.
Asst. Web Marketing Manager
Inforgrowth, Pune
Nov 2018 - Jun 2019
Utilized tag management and web analytics, including Salesforce Marketing tools, to optimize marketing and
lead nurturing funnels, enhancing overall campaign performance, resulting in a 25% increase in conversion
rates.
Executed impactful multivariate testing strategies, achieving targeted and high-quality conversions, and
contributing significantly to the organization's success, resulting in a 10% improvement in ROI.
Digital Marketing Manager
Kinsey Healthcare, Pune
Feb 2017 - Nov 2018
Led comprehensive inbound marketing initiatives, overseeing SEO, SEM, Social Media, Content, and Email
Marketing strategies, resulting in a 20% increase in website traffic and a 15% growth in lead generation.
Optimized paid marketing campaigns on Facebook, Google Ads, and LinkedIn Ads, contributing to lead
generation and revenue growth, resulting in a 30% increase in lead conversion rates and a 25% improvement in
ROI.
Digital Marketing Team Lead
Customer 1st Teleservices Pvt Ltd, Pune
Jan 2015 - Feb 2017
Created content strategies for digital media and for clients, resulting in a 20% increase in content
engagement and a 15% growth in audience reach.
SEO Team Lead
Forerunner Healthcare Consultant Pvt Ltd, Nagpur
Jun 2012 - Jan 2015
Built, implemented, and updated effective SEO strategies for the organization and clients, resulting in a 25%
increase in website visibility and a 20% boost in organic traffic.
EDUCATION
•
Master of Computer Applications
Jaipur National University
•
Bachelor of Computer Applications
RTMNU (Nagpur)
CERTIFICATION
Google Ads and Analytics Certifications
SEMrush Certifications
Salesforce Marketing Certification
Lean Six Sigma AI Yellow Belt Certification
TECHNICAL SKILLS
Working knowledge of Microsoft Word, Power Point and Excel
Proficient in handling Salesforce and HubSpot CRM, WordPress,
CMS Framework and Landing Pages
Familiar with programming languages like C, C++, JAVA and SQL
Familiar with scripting languages like HTML and Java Script
