Performance Marketing Strategist - PrimeSoft IP Solutions Pvt. Ltd., Hyderabad Sep 2023 - Sep 2024
- Contributed expertise to prominent brands such as Colgate, Lakme, and Pureit, evaluated consumer preferences and behaviors to adjust and enhance campaigns, resulting in a 10% improvement in conversion rates.
Asst. Manager Digital Marketing Jun 2019 - Oct 2021 K C Overseas Education Pvt Ltd, Nagpur
- Spearheaded the implementation of web analytics tools, such as Google Analytics and Tag Manager, to enhance and refine marketing strategies, resulting in a 30% improvement in website traffic and a 25% increase in user engagement.
Asst. Web Marketing Manager Nov 2018 - Jun 2019 Inforgrowth, Pune
- Utilized tag management and web analytics, including Salesforce Marketing tools, to optimize marketing and lead nurturing funnels, enhancing overall campaign performance, resulting in a 25% increase in conversion rates.