Riezel Marie Capule

I’m Riezel Marie Capule, a passionate and driven professional with a growing specialization in e-commerce and email marketing.

With a solid background in customer service and communication, I now focus on helping online brands engage, convert, and retain customers through compelling email campaigns and persuasive copywriting.

My e-commerce journey began with a self-initiated freelance project, where I handled basic product and email copywriting, as well as supported ad monitoring tasks.

This hands-on experience sharpened my skills in writing conversion-driven content and understanding the importance of customer pain points in digital sales.

I’ve seen firsthand how well-written emails and customer engagement can enhance brand trust and drive revenue growth. I understand how consumers think and what motivates them to act, and I channel that insight into my marketing messages.

In 2025, I took formal training in persuasive copywriting under Copywriting Dojo Philippines. This helped me develop a strategic understanding of marketing psychology, buyer journeys, and writing frameworks that move audiences—from AIDA to PAS and beyond. I'm continuing to develop my skills in cold outreach, lead nurturing, and CRM tools to expand my capabilities in email marketing.

I am tech-savvy, detail-oriented, and fluent in both English and Filipino. I’m also flexible and eager to learn—traits that allow me to adapt quickly to the changing demands of e-commerce businesses. Whether it's creating a high-converting welcome email sequence or writing short but impactful product descriptions, I always aim to deliver copy that resonates and performs.

As I grow in this field, my goal is to work with purpose-driven brands that value storytelling, strategic marketing, and long-term customer relationships. I’m particularly drawn to businesses that want to humanize their communication and scale with clarity.

If you're looking for someone who understands both customer psychology and the technical side of e-commerce messaging

I’m ready to help bring your brand closer to your customers.