RIDA AFZAAL
SUPPLY CHAIN MANAGEMENT | LOGISTICS | PROCUREMENT | INVENTORY & GROWTH MANAGEMENT
PROFESSIONAL SUMMARY
Senior Supply Chain and Procurement leader with 13+ years of experience owning end-to-end supply chain operations across
E-commerce, retail, and engineering environments. Strong background in demand forecasting, inventory planning, sourcing,
Purchasing, Logistics, and 3PL management, with direct impact on profit margins, working capital, and business growth. Proven ability
to scale operations, improve availability and OTIF, reduce landed cost, and support revenue growth through data driven planning and
supplier optimization. Experienced in working and generating reporting through AI. Experienced partner to Finance, Tech, Operations,
and Commercial teams.
WORK EXPERIENCE
ACQUCO
Mar 2022 - July 2025
Manager Supply Chain Operations and Omni Channel Fulfillment
● Owned end-to-end supply chain operations for a multi-brand E-commerce portfolio across Amazon US, Canada, UK, EU, and
Walmart, directly supporting revenue growth and margin targets.
● Led forecasting, inventory planning, and replenishment, ensuring high availability while controlling excess stock and storage costs.
● Worked closely with Finance and Commercial teams to optimize landed cost, improve gross margins, and manage working capital.
● Negotiated supplier pricing, MOQs, and production timelines to support scale while protecting profitability.
● Managed global logistics strategy (Air, LCL, FCL), freight forwarders, and customs processes to balance speed and cost.
● Oversaw 3PL operations, inbound accuracy, ASN compliance, and FBA replenishment, reducing fulfillment issues and CX impact.
● Conducted inventory reconciliation, stock counts, and variance analysis to protect revenue and prevent write-offs.
SELLER-X
Jun 2021- Feb 2022
Supply Chain & Logistics Manager
● Managed supply chain for rapidly scaling Amazon FBA brands, supporting aggressive growth targets across multiple regions.
● Owned demand planning and purchase forecasting to minimize stockouts during growth phases while controlling cash exposure
● Developed and refined SOPs and SLAs for diverse suppliers, achieving a 20% improvement in quality and delivery times.
● Negotiated supplier and freight contracts to improve contribution margins and delivery reliability.
● Partnered with Finance to align inventory investments with sales forecasts and P&L expectations.
THRASIO
Oct 2019 - Jun 2021
Lead Purchasing and Global Logistics
● Led purchasing and logistics for multiple Amazon brands with multi-million-dollar annual revenue.
● Owned sourcing and logistics decisions impacting gross margin, landed cost, and inventory turns.
● Negotiated supplier pricing and freight rates, including fixed-rate agreements during volatile market conditions.
● Supported brand growth by ensuring supply continuity during demand spikes and promotional periods
Descon Engineering LTD.
Aug 2012 - Sep 2019
Buying Specialist
● Managed procurement and supply chain for large-scale engineering projects with strict budget, margin, and delivery constraints.
● Led sourcing and negotiations with global suppliers to optimize cost without compromising technical quality.
● Controlled inventory levels and material availability to prevent project delays and cost overruns.
● Supported US-based assembly operations using components sourced from China, balancing cost, lead time, and quality.
EDUCATION
Virtual University of Pakistan
Master of Information & Technology (MIT)
Jan 2011 - Jan 2014
University of the Punjab
Bachelor of Commerce (I.T.)
Jan 2006 - Jan 2008
SKILLS
End-to-End Supply Chain Ownership •Demand Forecasting & Inventory Planning • Safety Stock & Reorder Point Optimization • Margin
& Cost Optimization • Working Capital Management • Strategic Sourcing & Procurement • Supplier Negotiation (MOQ, Pricing, Lead
Times) • Vendor Management & SLAs • Global Logistics (Air, LCL, FCL) • Freight Cost Optimization • 3PL & Warehouse Management •
Amazon FBA & Omni-Channel Fulfillment • ASN & Inbound Accuracy • Inventory Reconciliation & Stock Counts • OTIF & Availability
Management • P&L Support & Growth Enablement • ERP Systems (NetSuite, SAP) • KPI Tracking & Reporting • Process Improvement
& Automation
SYSTEM AND TOOLS
• Amazon Seller Central (FBA) • Walmart Seller Center • NetSuite • SAP • SPSCommerce
• Notion • Asana • Slack • 3PL Portals • Freight Forwarder Platforms • Advance Excel
• Google Sheets