Rida Afzaal

Senior Supply Chain and Procurement leader with 13+ years of experience owning end-to-end supply chain operations across E-commerce, retail, and engineering environments. Strong background in demand forecasting, inventory planning, sourcing, Purchasing, Logistics, and 3PL management, with direct impact on profit margins, working capital, and business growth. Proven ability to scale operations, improve availability and OTIF, reduce landed cost, and support revenue growth through data driven planning and supplier optimization. Experienced in working and generating reporting through AI. Experienced partner to Finance, Tech, Operations, and Commercial teams.