As a seasoned sales professional with over 8 years of sales experience (6 years
as sales leader), I have a proven track record of success in driving revenue
growth and building lasting relationships with clients. Throughout my career, I
have consistently exceeded sales targets and achieved impressive results,
earning a reputation as a trusted sales in the tech industry.
Reza Adhiguna
Ramdani
Reza Adhiguna Ramdani
Sales & Business Leader
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Greater Jakarta Area, Indonesia
Work Experience
Business Manager • Asia Outsourcing Services
April 2023 - March 2025
Orchestrating Sales-Marketing-Product to achieve company's goals through mobile apps business Saji
(tentangsaji.com), direct report to CEO.
My responsibility includes (but not limited to):
1. Sales
- Build the sales team (Digital & offline merchant acquisition)
- Manage and oversee the work of sales team
- Coach, train, evaluate and monitor sales performance
- Setup targets, commission and KPI for sales team
- Analyze sales performance, prepare sales reports and suggest improvements
- Create and improve business process, SOP and policy for the sales team
- Plan & execute ongoing initiatives to increase sales performance
2. Marketing
- Perform market research to analyze threats and opportunities
- Implement new customer acquisition strategies
- Involve on marketing campaign and strategies
- Increase brand awareness
3. Product Development
- Gather feedback and insights from user for new features of product
- Plan for product development to achieve company's goals
- Driving product development with writing requirements
Sales Manager • Kredivo Group
May 2022 - March 2023
Handle Sales Team MSME for Halokas, which is part of Kredivo Group. Halokas is a business management
application that allows you to receive QRIS payments, get business loans, and record business finances with just
1 mobile app.
My responsibility :
- Doing market research for new features of product
- Build the sales team: Manpower planning, sourcing and hiring to fulfilment sales team
- Structuring the compensation including incentives for Sales Team
- Manage and oversee the work of team to achieve the target and meet company's objectives
- Coach, train, evaluate and monitor sales performance
- Setup targets, commission and KPI for sales team
- Manage team cost of sales by adjusting commissions, allowances and fixed salaries
- Analyze sales performance, prepare sales reports and suggest improvements
- Create and improve business process, SOP and policy for the sales team
B2B Account Management Lead • Bukalapak
May 2021 - May 2022
Handle B2B Demand for virtual product's team consists 4 account manager and 1 admin operation, my
responsibility such as:
- Provide direction for overall Sales strategy including customers acquisition VIP customers/biller on Virtual
Products such as PPOB, telco product's, e - wallet, and etc, onboarding, and account management
- Responsible for Sales KPIs including a number of new customers onboarded and sales growth from key
account
- Build revenue pipeline and recurring revenue streams
- Simultaneously manages the end to end delivery of multiple sales engagements from pipeline development
through contract negotiations, onboarding and live
- Plan & execute the campaign program to achieve company's target
- Establish and monitor the performance of the team by managing sales reporting process and performance, and
provide a forward forecast for existing and new clients
- Assign Yearly Target and breakdown into Monthly Target also Promotion Plan Monthly for every Account
- Liaise with different divisions to ensure alignment and coherence across business unit
- Work closely with internal product team and operations team to execute deals
- Collaborate with Partnership & Supply Planning team to align on strategy and partnership targets
Achievement :
Q2 : 126.76 %
Q3 : 107.33 %
Q4 : 98.62 %
Growth YoY : 110%
Channel Growth Manager (National Sales Manager) • Fazz
January 2020 - April 2021
Handle commercial POST. which is part OF Fazz Financial Group (Payfazz). POST is a mobile technology company
providing cloud-based Point of Sale, payment, and small business solution for F&B, Retail, and Services
Businesses.
My responsibility includes (but not limited to) :
1. Recruiting (Expansion)
- Build the sales team Digital & offline merchant acquisition from 0 to 45 sales
- Manpower planning, sourcing and hiring to fulfilment nationwide sales team
- Make sure the sales team get positive unit economic
2. Lead the sales team
- Manage and oversee the work of sales team
- Coach, train, evaluate and monitor sales performance
- Setup targets, commission and KPI for sales team
- Manage team cost of sales by adjusting commissions, allowances and fixed salaries
- Analyze sales performance, prepare sales reports and suggest
improvements
- Create and improve business process, SOP and policy for the sales team
3. Sales Strategic
- Developing strategic plans to encourage business growth and achieving the company's sales goals
- Build cross-functional Go to Market (GTM) plans and Enabling other functions to execute GTM plans
- Use a qualitative and quantitative data-driven model to measure, analyze, and synthesize actionable insights
for Digital & offline sales
- Create sales forecast (quarterly projection) and manage P&L the sales team
- Plan & execute ongoing initiatives to increase sales performance
Achievements :
- Grow monthly revenue from 0 to hundred of millions rupiah with growth MoM more than 36%
- Grow active users from 0 to 5k users with growth MoM more than 30%
Business Development Manager • Fazz
July 2019 - December 2019
- Develop new business and project
- Researching organization and individuals to find new opportunities.
- Increasing the value of current customers while attracting new ones.
- Finding and developing new markets and improving sales.
- Identify and define needs, articulating value proposition, differentiating competition and positioning for new
market entry
- Focus on solution selling for prospecting and engaging key stakeholders
- Report on sales activity, pipeline development, and revenue forecast.
Corporate Sales Manager • Pawoon
September 2018 - July 2019
. Leading a team and develop sales strategies for the enterprise sales team
. Responsible for securing business for enterprise business and maintaining top accounts
. Report and work with Head of Sales to enhance sales performance
. Organized and executed reseller and referral programs to drive sales growth
Achievements :
- succeed to get the deal with Bank of Indonesia for project that have value of hundreds of million rupiah
- succeed to get the deal with Kementerian Koperasi dan UKM
- Achieve the target and succeed to get the deal with corporate/franchise business such as Angkasapura retail,
Citilink, baso aci akang, teguk, the gade coffee and gold (pegadaian's business) , panca culinary group, homyped,
carvil, calais, mayora, fanbo and etc
Area Sales Supervisor • Pawoon
January 2018 - September 2018
After the great achievements, then I got promoted to be Area Sales Supervisor
My responsibility includes (but not limited to) :
. Leading a team and develop sales strategies to drive sales growth in the assigned area.
. Monitoring team's performance and motivating them to reach targets
. Report and coordinate with Regional Sales Manager to enhance sales performance
Account Manager • Pawoon
July 2017 - December 2017
Pawoon is a technology company based in Jakarta, Indonesia It offers point of sales (POS) solution for SME.
My responsibility includes (but not limited to) :
. Perform business development activities, from lead generation to closing
. Assess customers needs and provide assistance and information of Pawoon POS features
Achievement:
Always achieve the monthly target
Digital Marketing • BingkaiWarta
July 2016 - July 2017
BingkaiWarta is online media for people in Kuningan, West Java. BingkaiWarta gives the news updates about
Kuningan city and provides information about job vacancies.
My role:
• Drive traffic to the website and set digital marketing strategies such as email marketing, SEO, content
marketing, and digital channels.
• Assist CEO in decision making
• Set campaign content for email marketing, social media channels.
Assistant Contract Specialist • Huawei Technologies
December 2014 - July 2016
- Handle core PIC for billing management and Implementation Purchase Order
- Speed up and improve acceptance flow
- Maintaining the database Core and MS, database PO and database for invoicing
- Do negotiations with customer (H3i)
Education
Universitas Islam Negeri Syarif
Hidayatullah Jakarta
SMA Negeri 47
Bachelor's degree Business management
2006 - 2009
2009 - 2014
Skills
Field of study
Management
Sales
Account Management
Partnership Management
Leadership
Team Management
Business Development
Indonesian — Native or Bilingual
Sales Strategy
MS office & Google Workspace
Languages
English — Professional
Startup
CRM Tools & Sales Dashboard
