Rency Daniel

Rency Shyju Daniel Phone: - Digital Marketing Expert | Ecommerce Specialist | Social Media | Content writer E-mail:-linkedin.com/in/rencyshyjudaniel Professional Summary Company Role/Department Years of experience Telus International AI Geo Data Evaluator (Google Maps) May 2024 – Present Appen (Crowdgen – Project Ogden) Freelance Crowdsource Rater Dec 2024 - Present College Dunia Freelance Content Writer Aug 2018 – July 2021 July 2023 – April 2024 Telus International AI Social Media Evaluator (Facebook & Instagram) Sep 2023 – Dec 2023 Telus International AI Online Data Analyst (Google) Feb 2022 – March 2023 Influestr Freelance - Social Media Manager Feb 2019 – Feb 2021 Cbazaar.com, Chennai Freelance Consultant May 2018 – Aug 2018 Cbazaar.com, Chennai Senior Manager - Online Marketing Feb 2017 – April 2018 ZoomIn, Mumbai Senior Manager – Customer Retention Dec 2011 – Nov 2013 ACK Media Pvt Ltd (Amar Chitra Katha & Tinkle Magazines), Mumbai Senior Online Marketing Manager Aug 2009 – Nov 2011 VAngelz Pvt Ltd, New Delhi Senior Online Marketing Executive Sept 2006 – Sept 2008 Professional Experience Senior Manager - Online Marketing & Customer Retention Planned and executed digital marketing strategies and campaigns to sell products, retain customers and improve customer experience. Responsible for Team management and reporting. Research trends, scale campaigns to maximize ROI, monitor project status and budget, conduct market research to inform campaigns, and brainstorm and implement experiments. Improved Google ranking and organic leads through effective SEO strategies. Manage Partner Acquisition to maximize ROI on program investment from Banks, Upsell companies, direct affiliates, ecommerce, coupon websites, TV Channels etc. Managed large-scale projects and introduced new systems and processes. Managed and worked closely with the Marketing team, Fashion Photographer, IT, Customer Engagement Team, Procurement, and Data Analyst to ensure quality-driven, timely delivery of campaigns and marketing programs. Heading Content Team to create innovative marketing and social media content. Analyzed and optimized each sales funnel stage, including lead generation, lead nurturing, and conversion optimization. Onboarded fashion bloggers, vloggers, and influencers for brand promotions. Develop an understanding of what is needed to create a great customer experience. Influence and improve results through Research and Recommendations. Senior Online Marketing Executive Planned and executed online marketing and cross-channel campaigns to drive sales, including banner promotions, e-mail, newsletters, sweepstakes, and splash pages. Oversee the effectiveness of marketing and lead generation programs, leveraging tools such as Sales Reports, Live Chat analytics, and Google Web Analytics. Oversee the timely and accurate preparation of weekly and monthly reports, providing key insights and performance metrics to internal stakeholders. Provided SEO recommendations and executed content development strategies. Analyzed and reported on marketing lead generation programs using sales reports and web analytics. Geo Data Evaluator for Google Maps Verify business information to help improve search results and quality returned by Google Maps. Completing research and evaluation tasks in a web-based environment and determining the relevance and accuracy of information provided. Collect and verify Points of Interest (POI) by providing accurate and up-to-date data based on local insights to support optimized Maps performance using Exotel and Crowdcompute tools. Freelance Crowdsource Rater Crowdsourced Data Evaluation project that involves reviewing Facebook (FB) advertisements. The project is to provide high-quality datasets for training artificial intelligence (AI) models. Freelance – Content writer Write optimised high-quality content related to education in various niches such as course and examination information, college reviews, replying to students'/parents' queries, information on the admission process, exam pro tips, and insights on campus life. Freelance - Social Media Evaluator Evaluate the effectiveness of Social Media Ads and search results for social media websites like Facebook and Instagram and provide feedback. Conducted thorough research using various online tools to validate project queries. Freelance – Online Data Analyst (Search Engine Mapping Analyst) Completed online mapping and routing tasks, ensuring accuracy and efficiency. Conducted thorough research using various online tools to validate project queries. Freelance – Social Media Manager Developed and implemented social media strategies to increase customer engagement for 30+ clients from 15+ industries. Planning and developing social media campaigns. Crafting compelling content and getting it developed with content writers and designers to ensure content is informative and appealing. Analyzed and reported on the success of social media campaigns. Stayed updated with social media best practices and technology. Took charge of effectively posting campaigns on diverse social media platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube, leveraging the power of social media automation tools. Communicate with industry professionals and influencers via social media to create a strong network. Reply to customer queries on social platforms. Analyzed and reported social media and online marketing campaign results. Freelance Consultant Delivered outstanding customer service, maintaining strong relationships for future business opportunities. Collaborated closely with clients to understand project scope and recommend solutions. Analyzed problematic areas and provided recommendations for improvement. Acquired new business for E-Commerce sectors and collaborated with fashion bloggers for brand development and promotions Created wireframes and mockups to connect the information structure of the site and present design ideas to ___________________________________________________________________________________________________ Certifications Certified Digital Marketing Major from Digital Vidya Mobile Marketing Certification from Digital Vidya How To Become A Shopify Expert from Udemy ____________________________________________________________________________________________________________________ Academic Qualification .