Reema Tahiliani
E-COMMERCE & CONTENT MARKETING SPECIALIST
PROFILE
+91 (967)--
Akurdi, Pune, 411033 India
Experienced E-commerce & Content Marketing Specialist with 10+ years' expertise.
Skilled in crafting engaging content for diverse platforms, driving sales. Detailoriented and adept at tailoring content for target audiences. Proficient in website,
product, and blog content creation, aiming for excellence in every project.
WORK EXPERIENCE
PASSPORT DETAILS
Marketing Content Writer
Passport No.
Job Scope and Duties
M-
Valid Up To
15 March 2025
DATE & PLACE OF
BIRTH
October 2022 - March 2023
Zygal.io, Pune
Created engaging content for https://www.zygal.io, enhancing brand
visibility and engagement.
Revised and crafted SaaS-based articles, social media posts, and brochure
content, driving increased organic traffic.
Ensured content consistency across units, aligning with brand guidelines.
Created impactful event banners, driving customer acquisition and
engagement.
Collaborated with event management and design teams for brand-aligned
messaging.
Developed comprehensive content plan for upcoming surveillance
security camera (in development).
28 July 1990
Pune
Content Specialist
July 2022 - September 2022
Meolaa.com, Bengaluru
Job Scope and Duties
NATIONALITY
Indian
LANGUAGES
English
Hindi
Marathi
Sindhi
Drafted meticulously researched SEO-friendly blog articles and engaging
social media content.
Created YouTube video descriptions and scripts to capture the target
audience's attention effectively.
Conducted in-depth research and performed extensive quality checks on
existing product descriptions.
Ensured optimal content quality across a listing and PDP pages,
overseeing image quality, brand details, product names,
information, and more.
Provided accurate and compelling product representation.
banner
Ensured accuracy and readability of content through proficient editing,
proofreading, and formatting.
Created style guides and standard operating procedures (SOP) to maintain
a consistent brand voice across all customer touchpoints.
Partnered with the sourcing team and key stakeholders to provide
valuable feedback on website content.
Optimized the customer experience and ensured maximum impact.
SKILLS
Teamwork
Adaptability
Communication
Ability to Multitask
Microsoft Office Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Office
Ability to Work in a
Team
Initiative and Problemsolving
Abilities
Analytical Thinking
Skills
Leadership Skills
COURSES
WORK EXPERIENCE
Assistant Manager - Catalog
Firstcry.com. Pune
Job Scope and Duties
Led and managed a team of 13 catalogers and content partners.
Collaborated with product and tech teams to analyze customer
feedback and implement data-driven improvements.
Provided personalized product recommendations and created
comprehensive guides.
Developed and tested internal systems for improved efficiency.
Led the planning process for upgrading the content system.
Developed product specifications and user stories for superior quality.
Collaborated with merchandising team to optimize filters based on user
search behavior.
Supported customer care team in addressing inquiries and concerns
promptly.
Collaborated with warehouse, photo shoot, image editing, and sourcing
teams for timely product display.
Senior Catalog & Content Executive
Digital Marketing, SCDL
Firstcry.com, Pune
February 2022 - April 2023
Job Scope and Duties
Product Management, ISB
April 2023
EDUCATION
Bachelor of Science in Mass
Communication
Vishwakarma Creative-i (PTU),
Pune
Assisted in uploading product videos, manuals, and customer Q&A.
Revised product descriptions based on vendor or customer feedback.
Utilized A/B testing to optimize website content and design.
Collaborated with stakeholders for timely product catalog updates.
Junior Catalog & Content Executive
Percentage - 67%
Firstcry.com, Pune
SNDT Women's University, Pune
September 2007 - June 2009
Percentage - 57%
Secondary School
St. Ursula High School, Pune
June 1993 - September 2007
Percentage - 52%
July 2014 - July 2021
Created product descriptions, user manuals, and content for the Babyhug
brand.
Collaborated with teams for sourcing, image editing, and photo shoots.
Uploaded A+ content to the website in collaboration with third-party
vendors.
Developed guidelines for catalogs and training materials for new hires.
Conducted content audit to identify gaps and prioritize improvements.
Performed daily quality checks on 500-700 products as QC coordinator.
June 2009 - September 2012
Higher Secondary School
July 2021 - February 2022
October 2012 - July 2014
Job Scope and Duties
Created product descriptions, user manuals, and content for Babyhug
brand.
Collaborated with teams for sourcing, image editing, and photo shoots.
Uploaded A+ content to website in collaboration with third-party
vendors.
Developed guidelines for catalogs and training materials for new hires.
Conducted content audit to identify gaps and prioritize improvements.
Performed daily quality checks on 500-700 products as QC coordinator.
Assisted in uploading product videos, manuals, and customer Q&A.
Revised product descriptions based on vendor or customer feedback.
Utilized A/B testing to optimize website content and design.
Collaborated with stakeholders for timely product catalog updates.
LINKS
LinkedIn
https://in.linkedin.com/in/reema-tahiliani-468661bb
Website
https://zygal.io/
Blogs
https://meolaa.com/blog-title/Vegan-Leather:-The-Future-of-Sustainable-Fashion?
bid=631adb9057f59c742cf07d8f
https://meolaa.com/blog-title/Mealtime-Must-Have-for-Beginners-at-Meolaa?
bid=62fe059657f59c742cf07d1c
https://meolaa.com/blog-title/Your-Period-Partner:-Products-at-Meolaa-for-Complete-Menstrual-Care?
bid=62f105fd57f59c742cf07c79
https://meolaa.com/blog-title/Meolaa-Treasure-Trove---Top-5-Elegant-and-Stylish-Jewelry-Selections?
bid=6304cbeb57f59c742cf07d34
https://meolaa.com/blog-title/Six-Products-To-Look-For-When-Choosing-A-Sustainable-Oral-CareRoutine-At-Meolaa?bid=63217e6a57f59c742cf07dd4
https://www.meolaa.com/blog-title/How-to-Create-the-Perfect-Nursery:-6-Products-to-Get-Started?
bid=-c57f59c742cf07d63
