Rebecca Read

Rebecca Read Content Strategist Copywriter Producer Project Manager PO Box 489, Kennebunkport, ME 04046 Tel.:- Cell:-- Skilled freelance content strategist, video producer and project manager with 12 years experience serving a vast and varied range of industries and institutions. Reputation for authentic, creative storytelling that is born of a desire to forge compelling and memorable connections with audiences and long-term relationships with clients. Adept at putting people at ease in front of the camera and devising insightful interview questions that elicit real stories, from real people, filled with real emotion. A genuine passion for research, comprehensive analytical skills and expertise in establishing rapport leads to an in-depth understanding of a client’s unique needs. This results in the ability to identify the primary target audience, both from a demographic and psychographic perspective, and therefore craft effective and engaging messaging. Understands all aspects of a strategic content marketing solution: how to translate complexities into easily comprehensible concepts; tailor content to engage the target audience; customize content according to the platforms on which it will be shared and, lastly, how to measure success and demonstrate ROI. Highly organized, collaborative, and reduces conflict by remaining calm and positive to develop highly productive and easy working relationships at all levels and help others focus on task completion. Process driven and manages projects with detailed planning, clear communication, hands-on involvement, and continual follow up. Track record of managing multiple projects simultaneously, with budgets from $1K to $400K and timelines from days to 12+ months. Delivers on time, within-budget project results that meet or exceed expectations. Recent Achievements • Ideated, researched, field produced and crafted the ‘story’ for 13 “Innovator Profiles” videos for the Edison Awards. Client presented with the need to overcome a lack of engagement with online video content previously produced so as to increase brand awareness and thus promote annual event sponsorship and attendance. The concept developed was intended to move from unedited, long-form ‘talking head’ interviews, to 2 minute emotionally compelling and visually engaging profiles pieces. The aim was to tell the ‘story behind the story’ of these visionaries and communicate the Edison Awards’ mission of recognizing and rewarding innovation. Increased views over the previous year by 270%. Sample of innovators profiled for the Edison Awards: NASA, Black & Veatch, Lockheed Martin, G Adventures, Mazda, CoorsTek and The US Army. • Positioned Maine Bancorp as “trusted authority” in the commercial lending market, with specific targeting of small business owners. Client wanted to increase their video presence on social media and to replace less effective print ads with an engaging community story video series. The concept presented was a series of vignettes that showed the relatable struggles small business owners had overcome, and the successes they had achieved, with the support and services offered of Maine Bancorp. The underlying message throughout was that the bank is committed to the strength and economic future of the local community. Produced both scripted and interview style educational and promotional videos for the series, culminating in a “Community Champions” :30 second broadcast spot to celebrate the hardworking people in the community and launch a gratitude program in conjunction with the Portland Sea Dogs baseball team. • Scripted, screen-captured, sourced voice talent and edited a series of explainer videos for Windstream Holdings, previously Broadview Networks. Client required virtual-tour/explainer videos for multiple features of their My OfficeSuite® portal, a cloud-based, communications system for small businesses. The aim of the videos was to increase awareness of the intricacies of the system, facilitate a more comprehensive and satisfying customer experience and reduce customer support calls. The success of the videos led to the wholesale department requesting the videos be reproduced for their ‘white label’ version of the software. • Produced a longer form informational video for ecomaine, a non-profit waste-management organization serving local communities in Maine. Designed the concept as behavior change campaign to increase awareness of the need for the types of sustainable waste strategies employed by ecomaine, with the end-goal of promoting and encouraging good recycling habits beyond the LOHAS demographic. • Produced award winning educational video content for the State of Maine Department of Health and Human Services. Gold and Silver medals awarded by the National Public Health Information Coalition. • Created copy and content for website and created copy and designed brochures, flyers and posters for the EFKA. Ideated, designed and produced a series of promotional videos and a business partner program to increase fundraising efforts. • Created copy, content and designed website for Vinyl Countdown. Shot, produced and edited video content for social media accounts. Key Skills • Versatile writer. • Content strategist. • Experienced video producer. University College London History & Philosophy of Science (BSc Hons) 1998   • Relationship and network building. • Excellent communication skills. • Project management.