Skilled freelance content strategist, video producer and project manager with 12 years experience serving a vast and varied range of industries and institutions. Reputation for authentic, creative storytelling that is born of a desire to forge compelling and memorable connections with audiences and long-term relationships with clients.
A genuine passion for research, comprehensive analytical skills and expertise in establishing rapport leads to an in-depth understanding of a client’s unique needs. This results in the ability to identify the primary target audience, both from a demographic and psychographic perspective, and therefore craft effective and engaging messaging.
Understands all aspects of a strategic content marketing solution: how to translate complexities into easily comprehensible concepts; tailor content to engage the target audience; customize content according to the platforms on which it will be shared and, lastly, how to measure success and demonstrate ROI.
Highly organized, collaborative, and reduces conflict by remaining calm and positive to develop highly productive and easy working relationships at all levels and help others focus on task completion. Process driven and manages projects with detailed planning, clear communication, hands-on involvement, and continual follow up. Track record of managing multiple projects simultaneously, with budgets from $500 to $400K and timelines from days to 12+ months.
Delivers on time, within-budget project results that meet or exceed expectations.