Rebecca Lynne Farmer

Rebecca Farmer-| +49 - PROFESSIONAL SUMMARY Dynamic communications professional with a unique intelligence background. Strategic planner, optimistic team player, persuasive leader. Combined 15 years of success within the Department of Defense serving as a Public Affairs Specialist, Human Intelligence Targeting Officer, and Military Intelligence Officer. EXPERIENCE Public Affairs Specialist, various locations Science Applications International Corporation; Armed Forces Services Corporation 2012 – 2017 Provided public affairs support for the Army Resiliency Directorate (ARD), G-1, including support to the overarching Ready and Resilient campaign effort as well as the Comprehensive Soldier and Family Fitness, Army Suicide Prevention, and Army Substance Abuse programs. Assisted in the development, synchronization, and execution of communications efforts across the ARD. • Developed and executed CSF2’s first integrated Twitter and Periscope event, garnering a total reach of 1.2 million unique users and total impressions at 8.8 million. • Increased CSF2’s Facebook (facebook.com/ArmyCSF2) ‘likes’ by 47% over an 18-month period. • Expanded CSF2’s Twitter (@ArmyCSF2) followers by 164% over an 18-month period. • Planned and executed communications plan in support of the 2016 DoD Warrior Games, resulting in engagement of approximately 146,700 total impressions and 2677 total engagements on Facebook and Twitter, and six on-message earned media placements. • Tracked and analyzed all traditional and social media related to CSF2, providing the CSF2 and ARD directors a status of all media and actionable decision points to improve each quarter. • Developed and managed CSF2 Training Center storyboards, which headquarters used to provide data-oriented support of performance enhancement training across installations and populations. • Successfully coordinated marketing materials, ARD and CSF2 messaging, and media guidance from ARD headquarters to 25 CSF2 Training Centers in six time zones. Human Intelligence (HUMINT) Targeting Officer, Washington, D.C. Battelle Memorial Institute 2010 - 2012 Conducted functional management, coordination, and assessments of worldwide intelligence activities. Prepared and coordinated Collection Plans and Strategic Targeting Packages within assigned geographic and transnational issues. • Selected as a finalist for the new Battelle rotational assignment as a Commercial Business Development Associate in its National Security Global Business division. • Successfully produced HUMINT leads resulting in high-value intelligence reporting. Rebecca Farmer Military Intelligence Officer, various locations United States Army 2001 – 2010 Served in multiple Army units in positions of increasing responsibility, including Battalion Intelligence Officer, Company Executive Officer, Battalion Personnel Officer, Division Counterintelligence and Human Intelligence Officer, Brigade Human Intelligence Officer, Deputy Brigade Intelligence Officer, culminating as a Company Commander. Specialized in tactical, allsource intelligence, lethal and non-lethal targeting, Human Intelligence, and Counterintelligence. • Developed groundbreaking system to conduct qualitative analysis on significant enemy activity, now used across eastern Afghanistan. • Conducted interviews with Fox News Radio and Jane’s Magazine regarding the brigade’s deployment in Afghanistan. • Coordinated and organized integrated staff and intelligence briefs to the brigade commander, presenting developing targets and planning for the targeting process. • Successfully prepared for and implemented Human Intelligence Collection Operations in support of eleven Afghan Security Force Battalions and five U.S. Army Battalions in an area covering 25,000 square miles, exceeding 4.7 million inhabitants. • Following the 101st Airborne Division’s deployment to Iraq, developed the first tactical guide to Human Intelligence for ground commanders, disseminated across the U.S. Army and US Marine Corps. • Developed a Military Intelligence Company “Roadshow” and pitched to ground commanders, successfully conveying the myriad assets in the company and how best to employ them in Baghdad, Iraq. EDUCATION Master of Professional Studies, Public Relations and Corporate Communications Georgetown University 2012 Bachelor of Arts, German Pennsylvania State University 2001 CERTIFICATIONS Google Analytics Joint Targeting Officer Staff Course Counterintelligence Staff Officer Course SKILLS AND TOOLS Managerial: Team Leadership; Logistics; Operational Planning; Mentorship Technical: Microsoft Office Suite; Sharepoint; Adobe Suite; Palantir Social Media: Facebook, Twitter, LinkedIn, Periscope, Vine, Snapchat, Instagram, Hootsuite Analytics: Twitter Analytics, Facebook Analytics -