LANGUAGES (CEFR):
Azerbaijani – Native
Russian – C2
English – C2
Turkish – C2
(- |-
Rashad Akbarzade
DoB: 07 MAY, 1990
For me a disciplined and segmented approach to the tasks with a clear vision
& long term strategy combined with high level of motivation and dedication is
key in achievement of sustainable success. This is what I have learnt over the
past 10 years of my life as a professional.
EMPLOYMENT
MAR 2024 -PRESENT
SALES & BUSINESS DEVELOPMENT MANAGER, CIS REGION – Aggreko
+
Responsible for targeting, developing & acquiring customers within your sales plan.
-Monitoring
Motivated
meet and exceed
targets.
Revenue
targets and
sales
KPIofdriven.
and to
over-watching
sales to
customers
that purchase
around
50%
total
market
($20-30
million
annum)
-domestic
Ensure
3rd party
costs
are per
appropriately
priced
+
+
Searching for new business opportunities, identifying innovations and other business lines
Establishes and maintain effective working relationships with customers and
possessed by the group to implement locally
colleagues. implementing and administering policies and procedures to enhance
Recommending,
-operations
Process driven, following Aggreko’s sales process (sector sales excellence), as well as
+
Creating and implementing a Business Development & Marketing Plan that contributes to
all CRM and CPQ processes. (salesforce)
the achievement of business growth strategies & objectives and embed best practice
-business
Minimum
sales activity
requirements
and CRM
& CPQ compliance
requirements.
development
methodologies,
processes
and systems
across the organization
+
the
Profit
& Losses
projection
of the newplan
business
opportunities
-Elaborating
Develop
and
execute
a sales
and marketing
for developing
business, including
Leading on market research and analysis, providing insight to the top management and
product / sector revenue targets.
exploit new market opportunities with existing and new clients
+
-Driving
Identify
new customers
/ business
a view bidding
to growing
key account
the opportunity
pipeline,
includingwith
identifying
opportunities
andportfolio.
advising on
+
decisions
-go/no
Togo
ensure
that the network of current and potential customers is expanded and
Collaborating with other teams within the organization, as well as in other companies within
maintained through weekly external face to face and telephone sales calls.
Holcim Globe in business development activities for high value and/or strategically important
+
-opportunities,
Prepare and
submitattending
proposals
thatmeetings
include technical
and commercial
details
of the
including
client
and participating
in contractual
and
+
commercial negotiations
client’s needs in accordance with Aggreko’s terms and conditions.
Identifying companywide BD - related training and development needs and work with HR to
To acquire a sound knowledge of internal administrative practice, including all
recommend solutions so that colleagues are suitably knowledgeable and skilled in best
practice
businessand
development
processes
and systems
procedures
the quickmethods,
track system,
product
knowledge and the operation of the
+
Implementing processes for enabling continuous improvement of business development
depot overall.
methods, processes and systems, ensuring opportunities for innovation are identified and
-colleagues
Prepareare
anempowered
expansion plan
andchange
business development guide for wider Caspian Region
to drive
+
of the
company
theoflong-term
strategy of the group
-Alignment
Manage,
maintain
andobjectives
develop awith
team
sales professionals
Managing a team of professionals in a clear, result & deadline oriented manner
Collaborate with global offices of Aggreko to implement new business lines under
+ Ensuring that inter-functional cooperation is at the highest possible level in order to
supervised
territory
guarantee
success
at the end of each project
+
HEAD OF BU S INES S DEV EL O P M EN T – Holcim Azerbaijan
+
Monitoring and over-watching sales to customers that purchase around 50%
of totaldomestic market ($20-30 million per annum)
+
Searching for new business opportunities, identifying innovations and other
business linespossessed by the group to implement locally
+
Recommending, implementing and administering policies and procedures to
enhanceoperations
+
Creating and implementing a Business Development & Marketing Plan that
contributes tothe achievement of business growth strategies & objectives and
embed best practice business development methodologies, processes and
systems across the organization
+
Elaborating the Profit & Losses projection of the new business opportunities
+
Leading on market research and analysis, providing insight to the top
management andexploit new market opportunities with existing and new clients
+
Driving the opportunity pipeline, including identifying bidding opportunities and
advising ongo/no go decisions
+
Collaborating with other teams within the organization, as well as in other companies
within Holcim Globe in business development activities for high value and/or
strategically importantopportunities, including attending client meetings and
participating in contractual and commercial negotiations
+
Identifying companywide BD - related training and development needs and work
with HR to recommend solutions so that colleagues are suitably knowledgeable and
skilled in best practice business development methods, processes and systems
+
Implementing processes for enabling continuous improvement of business
development methods, processes and systems, ensuring opportunities for
innovation are identified andcolleagues are empowered to drive change
+
Alignment of the company objectives with the long-term strategy of the group
+
Managing a team of professionals in a clear, result & deadline-oriented manner
+
Ensuring that inter-functional cooperation is at the highest possible level to
guarantee success at the end of each project
(- |-
JAN 2017 - SEP 2018
KEY ACCO UN T MAN A GE R – Holcim Azerbaijan – B2B Sales dep.
+
Increased the share of wallet of customers to 100% that used to have multiple cement
suppliers in their portfolio [monthly turnover around USD 1000k]
+
Made sure that the customers' payments are according to the agreed commercial
conditions [keeping the average DSO at 25-30 days]
+
Built strong and friendly relationship with all accounts ensuring longstanding strategic
partnership, instead of concentrating on short term wins
+
Acquired new big customers in a highly competitive market through value based sales while
avoiding any focus on prices during the negotiations whenever possible
+
Through thinking well ahead, developed detailed account plans for customers that had a
direct impact on EBITDA (e.g. volume, receivables, cash-flow, etc.)
+
Kept in constant touch with key decision making people from customers' staff in order to be
well aware of the status of the ongoing projects as well as the upcoming ones
+
Created and managed multi-level relationships within the customer hierarchy in order not to
lose information flow in case of disruptions with one of them
+
Assisted the customer in successful completion of their construction projects through
informative and educational technical presentations on cement applications and concrete
quality
SEP 2015 – DEC 2016
RE GIO N AL SALE S M A N AGE R – Holcim Azerbaijan – B2B Sales dep.
+
Managed all business parameters of assigned to me region (market share, sales volumes,
prices, net sales, number of active customers and outstanding debt)
+
Constantly and accurately analyzed and forecast sales volume in order to optimize
company production and procurement activities
+
Monitored and reported competition, import activities as well as followed after-review
decisions and strategies of company
+
Developed and maintained positive customer relationship in order to promote and
strengthen company image in the designated market
+
FEB 2013 – SEP 2015
Provided technical support and solutions to customers when needed
T E C HN IC AL S AL E S S P E CI AL IS T – Holcim Azerbaijan – Customer Care dep.
+
Systematically visited customers and prospects of all segments together with the sales force
assisting them technically while Immediately reacted to the complaints identifying the root
cause and prepared preventive solutions
+
Organized the benchmark of own & competitors’ products
+
Trained the sales force on technical sales and how to implement PSA (Performance Sales
Approach) through presentations during workshops
+
Monitored the market with regard to new products and apply possible improvements to own
production
+
During Jan 2015 – Sep 2015 was also responsible for technical promotion of Special Hydraulic
Road Binders in the market
EDUCATION
2007 - - – 2021
B AC HE L O R O F FIN A N C E & C RE D IT S – Western University
MBA OF MA RKE T IN G – State Economics University of Azerbaijan Republic
T R AI N I NG S & CE RT IF IC AT E S – Multiple local and international certificates in topics
not limited to cyber security, phishing, fraud detection, anti-briery, fair competition, compliance,
procedural awareness, etc. certificates of which can be provided upon request.
(- |-
AWARDS-
B E S T C O M M E R C I A L T E A M I N E U R O P E - for having highest sales results in EU
2013
H O L CI M C E M E NT C E N T E R
EMP LOY EE OF TH E MON T H - exceptional sales skills during customer acquisition
TEAM OF TH E MON TH - for successful implementation of Google-Apps
TEAM OF TH E MON TH - for successful acquisition of large project based on prepayment despite crisis
PROJECTS
– Platform where Holcim Azerbaijan gathered all
stakeholders (i.e. customers, prospects, project specifiers, etc.) of construction industry and
provide them technical trainings and sharing Holcim’s Global experience.
2015
H YD R A U L I C R O A D B I N D E R S – As a result of an experience exchange with other OpCos
throughout the Europe learnt, analyzed and implemented a completely new solution
unheard of before in the country. Monitoring and tackling the obstacles throughout
the whole completion of the project from start to finish (i.e. development-presentationimplementation).
2016
P R OJ E CT AO PO – Designed and ran a critical project of redevelopment of product
portfolio (Application Oriented Portfolio Optimization) where the whole approach to the
market has been re-analyzed and key changes were implemented
2017
KAM S T R AT E G Y – Single-handedly developed a clear and simple strategy that defined
KAM, it’s importance, segmentation & detailed approach to each and every single top
customer in order to ensure loyalty, market share, order frequency & overall customer
satisfaction
2018
OIL WELL CEM ENT – Together with a team of professionals analyzed and successfully
implemented a key initiative of entering a completely new sales channel through networking
with other Holcim OpCos around Europe.
2020
P O R T F O L I O D I V E R S I F I C A T I O N – Using local and international resources in collaboration
With colleagues Azerbaijani and foreign colleagues within the Group prepared and ran a
complex & sophisticated Portfolio Diversification project that envisaged simultaneous
penetration of several markets allowing the company to expand its
operations in many sectors like Mining, Agriculture, Dry Mortar, Ready Mixed Concrete, etc.
MY WAY
