Ranco

Ranco Kraaijenbrink, MBA Trainer & Mentor young entrepreneur program- Summary WHAT I DO: I help entrepreneurs and young professionals to develop their business and be more confident in business English. HOW I DO IT: - I provide Hello English program “dare to speak” for business professionals what bring life and energy to language education. - I designed a young entrepreneur program based on the Business Model Generation book from Alexander Osterwalder to give them a head start and reduce the risk of failure when they developing their business. MY BACKGROUND: In the Netherlands, for more than 10 years, I had taken on various commercial projects executed with great result for Laurus retail, DHL logistics, Staples office supplies. I implemented various commercial pricing frameworks in various merchandise and buying departments resulting in major profits with multiplier effect for example: sales increase, cost reduction, market share increase and better value propositioning of various portfolios. I have continued my experiences in Asia where I am currently based for the last 3,5 years. I setup a training and development center in Indonesia to train and empower entrepreneurs and young professionals to maximize their potential. Experience Business Mentor & Trainer at eduPort January 2016 - Present (1 year 1 month) I help entrepreneurs and young professionals to develop their business using the business model canvas. I designed a young entrepreneur program based on the Business Model Generation book from Alexander Osterwalder to give them a head start and reduce the risk of failure when they developing their business. In this program we discuss the Business Model Canvas , the Value Canvas and the Environmental aspect of running a business. Page1 Business English trainer and private tutor at eduPort August 2014 - Present (2 years 6 months) Eduport provides Hello English program “dare to speak” for professionals. This program supports business professionals to offer excellent communication skills with international business partners, clients or customers. This program focus on presentations skills, meetings and casual conversations. This far Eduport has worked with Bank Woodi Saudara, PT.Theodro, TelkomSell and Dinas Perhubungan Bandung. Chief Education Officer at eduPort.asia August 2013 - Present (3 years 6 months) Next to giving training, Eduport offers varieties of teaching aids to support interactive learning through the online shop www.eduport.asia. Eduport also provide an import service for diverse school supplies from the United Kingdom. Eduport invest in the community by supporting a social program adopt a teacher to train and enrich local teachers using innovative teaching aids. www.adoptateacher.eduport.asia Principal Consultant Indonesia at Core Pricing May 2015 - May 2016 (1 year 1 month) Responsible for new business development in Indonesia. CORE PRICING is run by pricing practitioners with decades of hands-on experience in pricing and revenue management globally. We have been through it all - from failure to success. Our practical work experience sets us apart and provides us with amazing insight into what works and what doesn’t work. We come equipped with an exceptionally broad range of knowledge of best practice, tools and methodologies, which can be utilized to increase the profitability of your company. English Second Language Teacher at eduPort August 2013 - August 2015 (2 years 1 month) At the school level, Eduport provides Hello English for kids at different schools and at Eduport ‘s studio. Hello English is developed for primary level students who need further assistance in reading, writing, listening and speaking. Page2 At Eduport we incorporate engaging teaching methods through games, songs, role play and storytelling. Our aim is to create a memorable experience in learning English in an effective way. We have worked with Equalbright, Pascal Montessori, Damian school, Bina Bangsa, Kancil Cendekia school, Rumah Belajar Semi Palar. Pricing Manager at Staples Nederland January 2008 - July 2013 (5 years 7 months) Responsible to setup a complete pricing framework from scratch. My responsibilities were to set the price of goods, merchandise, and services for the company according to our new pricing strategy. This including establishing policies, conducting pricing awareness training sessions, setting guidelines, and making recommendations to senior management in regard to pricing and purchasing strategy to improve profitability. In a nut shell, through this function, I have gained experience in marketing, new business development, sales, and competitor analysis as well as market research. Staples International Manager Exchange Program at Staples May 2011 - June 2011 (2 months) The goal of the exchange was to meet and greet key players at the home office in order to develop new pricing strategies and tactics based on the US's standards for Staples Retail the Netherlands Pricing Analist at DHL International September 2005 - December 2007 (2 years 4 months) My major task was to calculate new tariffs proposals for account managers in order to maximize sales opportunities and manage the customer profitability for important clients such as Sony, Ingram Micro, and Philips. I introduced easy rates for Day Definite products which was a great success Junior Buyer at C.I.V. Superunie B.A. September 2004 - May 2005 (9 months) My responsibility was to purchase non food product with the best price and quality for the 16 members of the buying corporation Superunie Auction Manager - Management Traineeship at Laurus NV April 2003 - September 2004 (1 year 6 months) Being the project manager my main tasks were to setup a blue print for the international auction process and to define the tasks and responsibilities of the merchandising department . This resulted positively in an Auction with Casino France and Casino Poland. Finance Project Manager - Management Traineeship at Laurus NV April 2002 - April 2003 (1 year 1 month) Responsible for two strategic projects within finance to improve the profitability and reducing cost. Page3 The first project was the recalculation of the internal invoice process which finally solved the problems of administrative leakage between the finance and retail operation. The second project was a process improvement project of the operational stock taking / balance process in the 800+stores including the redesign of the report for the retail operation. Operational Audit Project Manager- Management Traineeship at Laurus October 2001 - April 2002 (7 months) Responsible for the strategic project within Operational Audit to reduce operational margin leakage in the retail operation. This project involved building a supply chain reporting module in Excel for the supermarket banners ; Konmar, Super the Boer and Edah to decrease the operational leakage. Results: Developed a test as well as the user manual for the supply chain Excel reporting module. Trained the 800+ supermarket managers through train the trainer principal. Volunteer Experience Founder at Adopt A Teacher June 2015 - Present Adopting 40 Teachers in Bandung and providing them with teacher’s enrichment package, with educational equipment and 6 training sessions in interactive teaching.Check our website www.adoptateacher.eduport.asia and she how you can get involved Courses Master in Business Administration, Specialization in strategic marketing management MBA at NCOI Business School Masterclass Corporate Strategy Masterclass strategic Communication managment Masterclass strategic Finance Management Masterclass strategic Human Resource Management Masterclass strategic Marketing Masterclass strategic Organisation Managenment Master in Business Administration Specialisation in strategic marketing management Masterclass strategic Business Development Page4 Languages English Dutch German Indonesian (Full professional proficiency) (Native or bilingual proficiency) (Limited working proficiency) (Elementary proficiency) Skills & Expertise Competitive Analysis Pricing Management Retail Sales Marketing Strategy Market Research Pricing Strategy Operations Management Education MBA at NCOI Business School Master in Business Administration, Specialization in strategic marketing management, 2011 - 2014 Grade: MBA Business model generation Business Model Generation Workshop & Masterclass Zürich, 2013 - 2013 European pricing platform The Strategies and Tactics of pricing 2-day training, 2009 - 2009 NCOI Business School MBA preparation course, Small Business Administration/Management, 2007 - 2008 The University of Professional Education in Utrecht Bachelor's degree, Small Business, 1999 - 2002 ROC Randmeer college Harderwijk MTS vocational school, Mechanical Engineering, 1994 - 1999 Guido de Bré Amersfoort VMBO pre vocational school, Mechanical Engineering, 1990 - 1994 Interests Start-ups, Business Development, Business model canvas, Pricing Strategy & Tactics, Strategic Marketing, Social Marketing, Learning and Development, Innovation, Community Service Programs, Building Wordpress Websites, Basketball, Skating,Mountain biking, Page5 Organizations Rotary Club Bandung Metropolitan Braga Webmaster November 2015 to Present Responsible to design and develop a new website to broadcast all the social service projects and programs running in Bandung. Bandung International Church Youth Leader November 2014 to Present In charge of a group young teenager in the age of 13-18 years old by organizing weekly meetings and social events. Bandung Street Children Program Advisor June 2015 to June 2016 Actively involved in developing a street work program "art in the box" for the street children of Bandung. The purpose of the program is to empower, connect and enrich the street children. Honors and Awards Won a traineeship challenge at Laurus NV Laurus NV July 2001 Won a traineeship challenge at Laurus NV. As a part of their recruitment process, I was invited to compete against 100 other potential candidates during the "Young Professional 24 Hours Challenge, Laurus NV.". Ten teams with ten candidates were challenged to come up with a new retail concept and to present it to the Board of directors of Laurus NV at the Van Nelle Factory in Rotterdam. In the following 24 –hours each of candidates was observed by three different assessors from the HR department. Together with other 9 candidates, I was selected to enroll the young professional trainee program. Page6 Ranco Kraaijenbrink, MBA Trainer & Mentor young entrepreneur program- 4 person has recommended Ranco "Ik heb de afgelopen 6 jaar op een zeer plezierige manier met Ranco samengewerkt. Hij is een pricing manager met een duidelijke visie en een hoge professionaliteit. Ranco heeft geen enkel probleem om zijn gevoel of mening uit te spreken. Hij zal zijn mening stevig verdedigen. Je kunt blindelings op hem vertrouwen. Afspraak is afspraak. Ranco is een voorstander om dingen simpel te houden. Hij redeneert altijd vanuit de klant. Ook als mens is Ranco een zeer prettige collega." — Ernie van Huet, managed Ranco at Staples Nederland "Ranco is a very strong analytical performer, with the drive and energy to go above and beyond the expected. His contribution to various analytical and strategical research has had a strong contribution to the decision making of our Management Team, and played an invaluable part in supporting the operational teams in defining action plans. His capabilities include the ability to make complex analytical data understandable to all who have to work with it." — Emile Van Baren, worked directly with Ranco at Staples Nederland "As a manager I know Ranco as someone who makes data analysis at a high level. His strong point is in making the applicability of the data analysis for Category Management and Category Directors. Ranco is very result oriented towards achieving its objectives and priorities and occupied good communication skills." — Richard Houppermans, managed Ranco at Staples Nederland "I had the opportunity to sponsor Ranco during the Staples International Manager Exchange Program. He easily adapted to the American culture and brought insights and enthusiasm to his pricing project. Ranco is a dedicated, hard working associate with strong communication and project management skills." — Chuck Morrissette, managed Ranco at Staples Nederland Contact Ranco on LinkedIn Page7