Raluca Apostol

Bucharest, Romania -/ Skype ID: apostol_raluk www.linkedin.com/pub/raluca-apostol/68/4a/a3b- RARALUCA APOSTOL SKILLS & ABILITIES 8+ years of marketing experience in 50+ B2C and B2B events based in Europe, North America and Africa Team management experience, including remote working Good work ethic and team player – see references at the end of CV EXPERIENCE CAMPAIGN MARKETING MANAGER, MULTIPLE CLIENTS (REMOTE) September 2016 – Present Handling demand generation and audience acquisition for client events in technology, data, analytics, customer, learning, education and data centers. Clients included Corinium Intelligence (UK and US), Mobile UX London (UK) and AVE Romania • In charge of Demand Generation and Customer Acquisition, through strategies that harmonise email marketing, digital marketing (SEO, PPC, social media content, ads, partnerships), media partnerships, PR, content creation and web optimisation tactics • Campaign manager for customer acquisition tactics. Daily/ weekly/ monthly forecasting and allocating resource at the optimum stage in a product's campaign cycle • Maximising revenue with relevant cross-sell and up-sell offers. • Lead marketing programs and campaigns, leveraging both inbound and outbound marketing methods, with emphasis on digital execution to enhance performance and drive customers through the marketing funnel • Ensure marketing processes are optimised through knowledge sharing, use of analytics and CRM, setting up workflows, reporting and forecasting Achievements: • Successfully delivered audience targets and an average revenue increase of 120% on over 15 events on which I worked, including Chief Data & Analytics Officer conference (UK, USA, South Africa), Chief Customer Officer conference (UK), Chief Learning Officer conference (USA), IBM CDO Summit (USA) and Edu Leaders Forum conference (Romania) • Event manager for Mobile UX London conference (UK), in charge of logistics, provider management, speaker recruitment, partnership relations DIVISIONAL MARKETING DIRECTOR, CORINIUM INTELLIGENCE (UK, REMOTE) April 2017 - November 2017 • Interim team leader for US and EMEA team, overseeing 4 marketing managers. I have ensured implementation of strategy and delivery of delegate targets on 5 events in Europe and US MARKETING MANAGER, UNIVERSUM EVENTS (ROMANIA) January 2016 – August 2016 B2B and B2C IT and digital expo conferences in Romania • In charge of strategy, implementation and execution of marketing campaigns for large scale events, including the first B2C expo in Romania, Bucharest Technology Week and the largest B2B digital and IT expo conference in CEE, Internet & Mobile World. Achievements: • Over 13,000 attendees at the first consumer tech expo organised by the company, Bucharest Technology Week expo SENIOR MARKETING EXECUTIVE, CAPACITY MEDIA (UK) September 2014-December 2015 B2B worldwide conference company specialising on wholesale telecommunications. • In charge of strategy, implementation and execution of marketing campaigns for Capacity Conferences, having worked on 9 events Achievements: • Over 2,500 paying attendees to the conferences I marketed • 300% target achievement for the launch of Messaging & SMS World, held in London, 2014 PR AND MARKETING STRATEGIST, FREELANCER May 2013 - August 2014 PR AND MARKETING EXECUTIVE, EDUCATIVA July 2011 - February 2014 EDUCATION UNIVERSITY OF PORTSMOUTH (UK) – MA MARKETING September 2010-June 2011 UNIVERSITY OF ECONOMIC STUDIES (ROMANIA) – MASTER IN MARKETING MANAGEMENT October 2010-July 2012 UNIVERSITY OF ECONOMIC STUDIES (ROMANIA) – BSC IN MARKETING October 2007-July 2010 LANGUAGES IT SKILLS Native in Romanian / Fluent in English / Intermediate in Spanish • Advanced in: Google Analytics, Wordpress, Zoho CRM, Adestra • Intermediate in: Google Adwords, Photoshop, HTML coding CERTIFICATIONS • Hubspot Academy – Inbound (August 2018) • Google Adwords Fundamentals (February 2018) INTERESTS Nail art, pretty design and good books. An active and healthy lifestyle, that doesn’t involve broccoli, but sometimes involves tiramisu REFERENCES It’s fantastic to be speaking to somebody about a particular idea you want to achieve and then end up with a much better result than you expected. Raluca brought incredible level of effectiveness to this project and made the best use of our communication budget. The international exposure and big clients she has speaks about her profile and helps raise standards for the work she does and deepen market understanding in comparison to any other partner we worked with before. The event was a complete success. Raluca overachieved expectations, every single detail of her work was highly appreciated by our C-level participants & sponsors Andreea Nistor, Executive Director, AVE Romania I really enjoyed working with Raluca over the years and she’s the most efficient person I’ve met. Rachel Thomas, Head of Operations, Corinium Intelligence I loved working with Raluca and any company will be lucky to have her. Thank you for all you did for our events! Caroline McGuinness, Sponsorship Sales Director, Corinium Intelligence Raluca was the perfect mentor and colleague during my time at Corinium. No question was too big and she never hesitated to teach me new skills and processes to help with my role. An absolute pleasure to work with, Raluca would be a true asset to any company. Kerry Raymond, former Email Marketing Executive, Corinium Intelligence