I work to design and implement strategies fit for each organisation that deliver results in event management and digital marketing. I can work both independently or to complement the existing internal marketing efforts to optimise campaigns and generate revenue.
I am actively engaged in setting and developing efficient marketing strategies that employ lead generation and demand acquisition through email marketing, digital marketing (SEM, social media, ads), advertising and content creation, using both inbound and outbound methodologies. I am also savvy on product launches, having worked on several new events and projects that delivered up to 300% of revenue target.
My experience also includes managing marketing teams, ensuring they work towards the established goals and effective delivery of projects. In my roles, I have optimised marketing budgets of up to £100,000/project, working towards a target of minimum 600% ROI.