Raluca Apostol

EVENT STRATEGY CAMPAIGN MARKETING DELEGATE ACQUISITION LEAD GENERATION PORTFOLIO Raluca Apostol ABOUT ME With 8+ years experience in marketing events in EMEA and Americas, I am helping companies achieve their targets of event attendees, delegate revenue and lead generation as an external consultant. I work to design and implement strategies fit for each organisation that deliver results in event management and digital marketing. I can work both independently or to complement the existing internal marketing efforts. I have run marketing campaigns for over 50 events, with targets ranging from 100 to 13,000 attendees and revenue of up to $2 million. On top of that, I have delivered 2 successful IBM Chief Data Officer Summits (delivery of 113% over target) and I have worked with clients from Romania, UK and USA, specialising on tech and education industries. I can help if you’re looking to: • Generate new event registrations, for both paid and free to attend events • Engage and grow communities for your business • Build and nurture leads for your sales pipeline • Increase your digital presence I am: • Specialised in event strategy for paid and free events, working remotely with customers in technology, data, analytics, learning, marketing and education from EMEA and North America, for over 8 years • Masters of demand generation and customer acquisition campaigns, through strategies that harmonise email marketing, digital marketing (SEO, social media, ads, partnerships), media partnerships, PR, content creation and web optimisation tactics, geared towards generating results • Lead generation specialists, using inbound and outbound methodologies to advance leads through the marketing funnel and develop an effective lead scoring system, that maximises revenue • Working to achieve your goals and provide a minimum of 500% ROI for your campaigns Projects on which I delivered event strategy, audience acquisition and digital branding: • Corinium's Chief Data & Analytics Officer conferences (UK, USA, South Africa) • Corinium's Chief Customer Officer conference (UK) • Corinium's Chief Learning Officer conference (USA) • IBM CDO Summits (USA) • Mobile UX London conference (UK) • AVE's Edu Leaders Forum conference (Romania) Please find below a sample of the most recent work I’ve done for Mobile UX London (UK) and Edu Leaders Forum (Romania). For more examples of our work, you can reach out to me at- TABLE OF CONTENTS Mobile UX London 2018 ........................................................................................................................................3 event management (speaker recruitment, logistics, marketing, sponsor contracts and relations) ................................... 3 Speaker recruitment ............................................................................................................................................ 4 Initial email to speaking prospects .................................................................................................................................. 4 Previous speakers – recommendation ............................................................................................................................ 4 Engagement message to confirmed speakers ................................................................................................................. 5 Partnerships message ...........................................................................................................................................5 Influencers .......................................................................................................... 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Sponsors ........................................................................................................................................................................ 6 Account Based Marketing – Sponsors ............................................................................................................................. 7 Media partnerships ......................................................................................................................................................... 8 Delegate acquisition ............................................................................................................................................ 8 LinkedIn message to CEO’s connections – event attendee: ............................................................................................. 8 Eventbrite message – past attendees ............................................................................................................................. 9 Eventbrite message – agenda message ........................................................................................................................ 10 Eventbrite – Early Bird expires ...................................................................................................................................... 11 Eventbrite message – discount message....................................................................................................................... 12 September newsletter .................................................................................................................................................. 13 October email - follow up to opens ............................................................................................................................... 14 Meetup Message – save the date .................................................................................................................................. 15 Meetup Message – 1 month to go ................................................................................................................................. 16 Meetup Message – Final email ...................................................................................................................................... 17 Content marketing – blogs and interviews ........................................................................................................... 17 Attendee email – thank you for joining us ............................................................................................................18 Edu Leaders Forum – Digital branding..................................................................................................................18 Content and branding for event landing page: .............................................................................................................. 19 Facebook frames .......................................................................................................................................................... 19 Facebook – posts and speaker banners ......................................................................................................................... 20 Volunteer T-shirts and banners for tables (design brief and content): ........................................................................... 22 Attendee spider banner (design brief) ........................................................................................................................... 23 Why work with me? ...................................................................................................................................................... 24 MOBILE UX LONDON 2018 EVENT MANAGEMENT (SPEAKER RECRUITMENT, LOGISTICS, MARKETING, SPONSOR CONTRACTS AND RELATIONS) https://mobileuxlondon.com/muxl2018/ Results: • • • • 230 attendees 33 speakers, including Adobe, BBC, Facebook, Google and more 4 sponsors: Adobe (new), Balsamiq, Mobi Lab, Oracle (returning) 1 full conference room, from start (first image: 09:30am Host opening) to finish (second picture: 4.30pm Closing speech) • 6 fully booked workshops • • 638% ROI Good attendee feedback: Great event! I hope to return next year. We really enjoyed MUXL, speeches were interesting and leading the workshop has been and amazing experience! Sharing this experience with such passionate people was a blast! Thanks for having me! SPEAKER RECRUITMENT INITIAL EMAIL TO SPEAKING PROSPECTS Subject: Speaking at Mobile UX London 2018 Hi, I'm Raluca, collaborating with the CEO on Mobile UX London. We're currently working on the agenda for our 4th event, taking place on 21 November in London and I wanted to reach out and see if you would be interested in joining our speaker line-up this year? We're looking for senior UX leaders to join the community of 250+ attendees. This year’s topics focus mainly on VR, AR, AI and IoT and I see you are involved in this space. Initial speakers confirmed will be joining us from Google, Wells Fargo and Designit. Here is last year’s agenda, for you to get an idea of who joins us: https://mobileuxlondon.com/history/muxl2017/agenda/ and this year’s event page: https://mobileuxlondon.com/muxl2018/ We think your experience would be beneficial for our audience and could help advance the UX sector by presenting a case study to inspire them to innovate. Would you (or one of your colleagues) be open to having a presentation at the event? I hope this works for you and if you have any questions or special requirements, please let me know. I'm looking to have the initial draft of agenda done by the end of July, so I'd love to hear your thoughts and hope that you can join us! Best, Raluca PREVIOUS SPEAKERS – RECOMMENDATION Subject: Speaking recommendation for MUXL Hi Savraj, I'm Raluca, the new Event Manager for Mobile UX London. As I know you spoke at the event last year, I wanted to reach out and see if you had a recommendation for speakers we should be approaching this year. The 2018 topics are VR, AR, AI and IoT and seeing how case studies are a bit hard to find in these areas, I wanted to reach out and ask if you have any colleagues or friends who would be interesting in presenting? It would help us a lot in putting together yet another speaker line-up for our 250+ UX audience. Or, put otherwise, if you were an attendee of MUXL, who would you want to hear from? This year's event is set to take place in London on 20 November and I also wanted to invite you to join us again. As a thank you for speaking before, you can book your pass, with an extra 20% discount. Please use code speaker1 here: https://mobileuxlondon.com/muxl2018/, the discount is available for a single pass. If you have any questions, suggestions or perhaps even feedback from last year's event, I'd love to hear it. I hope to meet you in November! Best, Raluca ENGAGEMENT MESSAGE TO CONFIRMED SPEAKERS Subject: Agenda and media pack for MUXL2018 Hi Jennifer, Happy Friday! Not to be the bearer of sad news, but is the last weekend of the official summer, so I hope you're making it a great one! Before you head off for the weekend, I wanted to share with you some updates on Mobile UX London 2018, now that we've got less than 3 months to go! Logistics As a reminder, the venue is confirmed for One Park Crescent, W1B 1SH. Unfortunately, there are no accommodation options at the venue, but should you need it, I can share a list of hotels nearby. There is also no parking on site, but if you're driving there, you can use the Just Park app. I'll share this info closer to the event too. Agenda We've posted the agenda online here: https://mobileuxlondon.com/muxl2018/agenda/. We're still confirming some final conversations for the last remaining slots and this should be completely full in the next following weeks. Media pack To make it easy for you to share the event on your channels, we've created a media pack including social media posts, banners and an event description. We've seen that speakers who announce their attendance get more engagement on site, as people start getting prepared to hear from them on site. The discount code for your audience is speaker1 and it offers 20% off. You can access the media pack here: https://drive.google.com/drive/folders/1hZY89Fj5TRlXqMBNzSC1InZW_0iwIzmw I will also share more details about the audience as we get closer to the event and we have more ticket bookings, in order to have a better analysis. If you need any info about the event or about your engagement speaking at the event, please feel free to reach out to me! Have a fantastic weekend! Raluca PARTNERSHIPS MESSAGE PRESS Subject: Announcing MUXL2018 (VR, AR, IoT, AI, Blockchain) Hi Brian, I hope everything is going well. I'm Raluca, contacting you from Mobile UX London. I wanted to explore if we're touching on any topics that are relevant for you and if you’d be interested in joining the event. In a few words, our annual conference takes place on 20 November at One Park Crescent, London and addresses the topics of designing UX for AR, VR, AI, IoT and multi modal experiences. Some of the speakers we've confirmed are UX designers from Conjure, Designit, Google, Liquid Technology by Accenture, Orange and they'll be presenting case studies showing how they've used emerging tech in their UX design process. Here's the agenda, where we have more info on topics and speakers: https://mobileuxlondon.com/muxl2018/agenda/ We'd love to have you on site on a media pass, which can help you discover the case studies and engage with our audience of 250+ UX designers and consultants. Let me know if you'd be interested in joining the event and I can share more details about securing your free pass and what sort of content we can develop together. I’d love to hear from you, even if you think this is completely irrelevant - it would help focus our efforts better in the future and hopefully keep your inbox less cluttered :) Best, Raluca SPONSORS Subject: Partnering with Mobile UX London, 250 UX practitioners Hi Gemma, My name is Raluca and I am contacting you on behalf of Mobile UX London to see if you would be interested in showcasing your services in our upcoming Annual Conference, bringing together over 250 UX practitioners on 21 November in Central London. I know you've had some conversations with our CEO previously, so I wanted to reach out and see if you're still interested in discussing this? We have built packages including exhibition stands, speaking slots and promotion before, during and after the event, to help maximise the exposure you get to our audience of UX practitioners (I have included a sample list of job titles and companies at the end of this email). At the current time, I only have 1 speaking slot, 1 stand and potentially 1 workshop space available, so if you're interested in any of these, let me know and we can provisionally book them from you, since they will be booked soon. Our confirmed sponsors include Accenture, Amazon, Balsamiq, Oracle and Mobi Lab. What is MUXL Annual Conference? MUXL Annual Conference returns for its 4th iteration this November, to bring insights from the best minds in UX and Design. Some of the speakers we've confirmed are UX designers from Conjure, Designit, Google, Liquid Technology by Accenture, Orange and they'll be presenting case studies showing how they've used emerging tech in their UX design process. Here's the agenda, where we have more info on topics and speakers: https://mobileuxlondon.com/muxl2018/agenda/ The 2018 Annual Conference follows on from our very successful 2017 Conference (Youtube video), which had over 250 attendees and speakers from Google, Samsung and IBM. The response from those who were there was very positive and continues a trend of our events getting bigger and better each year. 2018 is set continue that trend and build on the successes of previous conferences. Benefits to sponsors MUXL Annual Conference provides you the opportunity to promote and network with UX practitioners from across the country. As a partner at the MUXL Conference 2018, you will be heavily promoted on our website, blog and social media platforms as well as at the Conference itself. Furthermore, as an exclusive offer to sponsors, we can offer free places to the conference for your colleagues (each worth £250). In addition, if any of your colleagues are interested in speaking at the conference then we can add them to our shortlist. If you’re interested in sponsoring or would like to ask more questions about the community we are running, let's see what we could do together? What are your end of year objectives which we could help you reach? Best, Raluca _______________ Who attends MUXL? Some of the job titles of MUXL include: App Developer | Consultant – UX | Creative Director | Digital UX & Usability Manager | Director of User Experience | Director Product Strategy & Design | EMEA Growth Manager | Head Of Design | Lead UX Researcher | QA Analyst | Software Developer | Web Operations Director and more! Companies attending included: Amsterdam University of Applied Sciences | Aviva | Cisco | Co-op Bank | Endava | Experian | Fidelity International | Gamesys | John Lewis | JP Morgan Chase | Lego | Oracle | The Royal Bank of Scotland | Virgin Money | Westminster University | Xperience Design Lab and more! ACCOUNT BASED MARKETING – SPONSOR REFERRAL Subject: Can you help with a referral at Content Square? Hi Jill, I am looking for a referral within Content Square for an upcoming event of ours, the 4th annual Mobile UX London Conference, bringing together 200-250 UX designers. On 20 November we are welcoming attendees for one day of conference and networking on this year's topics: VR, AR, AI, IoT and voice. Our previous edition has shown us that our delegates are also keen to discuss with solution providers in the UX space. Would you happen to know who the correct contact is for me to discuss the opportunity to exhibit at the event or present your services to the audience? Some of the registered attendees include UX professionals and designers from: 2BDP Consultancy LTD | Adestra | Adobe Systems | Amazon | Assist Digital | Aviva | BBC | Blippar | Bright Little Labs | CA Technologies | Capco | Catalia Health | CGI | Compare The Market | Conjure | Continuum Managed Services | Cowry Consulting | Croud | Designit | Dunelm | Elemental Concept | Experience UX | Facebook | Fidelity International | Foolproof | FSI (FM Solutions) Limited | Future Platforms | Geeks | Genting Casinos UK | Google | Helen West Ltd | HomeMade Digital | Interflora | Intuit | Just UX Design | LexisNexis | Linney | London and Partners | London Liquid Studio, Accenture Technology | Mobi Lab | Neusta | Orange Group | Own Stories Studio | Pepita Platano | Pivotal Labs | Sopra Steria | Stepstone | Sumdog Ltd | Swift Creatives | T101 | The Kitchen | Tigerspike | Turner Broadcasting Systems Europe Ltd | Userlytics | UX Nudge Ltd | Vavaweb Ltd | Vux World | W12 | Web App Services | Yoti | Zava Current sponsors include: Accenture, Balsamiq, Mobi Lab and Oracle. At the moment, availability is quite limited, with only 1 exhibition stand left, 1 workshop and a few slots for promo in our conference brochure and pre-event communication, so the sooner we get a chance to talk, the more likely that these will still be available. If you could point me in the correct direction or let me know a referral, I would really appreciate it. I really think this could be valuable for you and I’d love to showcase how the event can fit around your end of year objectives. Best, Raluca MEDIA PARTNERSHIPS Subject: Media partnership Mobile UX London Hi Matt, I'm Raluca, contacting you from Mobile UX London. I wanted to reach out and explore a partnership for the event, taking place on 21 November in London. The focus for 2018 is User-Centred Design and how new technologies are going to change the way we design, particularly around multiple modes of interaction within a system. AR, VR and Artificial Intelligence are just some of the topics that we will be covering. The 2018 Annual Conference follows on from our successful 2017 Conference (Youtube video), which had over 250 attendees and speakers from Google, Samsung and IBM. This year, we have confirmed speakers from Google, Wells Fargo and Designit. I wanted to see what we can develop together. What we are interested in, based on what you can offer, is: • banners and articles on the website • posts on social media • announcement in newsletter • a prize for the contests we run on site (most retweets, best tweet, best tweet with question, etc. Examples here: https://mobileuxlondon.com/history/muxl2017/conference-competition/) We can offer, accordingly: • posts on social media • banner in newsletter • 10% discount for your audience • 1 free ticket for the conference As I'm looking to confirm media partners in the next following weeks, it would be very helpful if you could let me know how we can pursue this by Monday, 16 July. If you have any questions, please let me know. I look forward to hearing from you! Best, Raluca DELEGATE ACQUISITION LINKEDIN MESSAGE TO CEO’S CONNECTIONS – EVENT ATTENDEE: Hi, This is Raluca, working with the CEO on MUXL. I see you’re involved in the UX space, so I wanted to send you a short message about a project I am working on which I think may be relevant to you. Together with my team, we’re building the 4th annual Mobile UX London conference, bringing together 250+ UX professionals to discuss designing for emerging technologies on 21 November in Central London. This year’s event focuses on VR, AR, AI, IoT, voice and multi-modal and we’ve already confirmed speakers from BBC, Conjure, Designit, Google, Mobi Lab, Liquid Studio London – Accenture Technology and more. You can browse them and who attends on our website, where you can also secure a pass for just £200: https://mobileuxlondon.com/muxl2018/ I hope you find this interesting and you can join us. If you have any questions, please feel free to reach out. Best, Team MUXL 2018 EVENTBRITE MESSAGE – PAST ATTENDEES Subject: About your attendance at Mobile UX London (MUXL) 2017 EVENTBRITE MESSAGE – AGENDA MESSAGE Subject: Agenda launched for Mobile UX London 2018 EVENTBRITE – EARLY BIRD EXPIRES Subject: Final chance to save - Early Bird expires for #MUXL2018 EVENTBRITE MESSAGE – DISCOUNT MESSAGE Subject: Extra discount for #MUXL2018 - with a catch SEPTEMBER NEWSLETTER http://r.muxl.co.uk/1297nxd25sxzrl.html OCTOBER EMAIL - FOLLOW UP TO OPENS Subject: Will you join us this November? Hi there, With just 3 weeks away from #MUXL2018, I wanted to make sure you get a chance to review the list of companies attending (see below) and take advantage of your newsletter discount. Taking place on 21 November in Central London, our 4th annual conference brings together over 250 UX designers - will you also join us? The Mobile UX London 2018 Conference highlights include: • talks and case studies from Adobe, BBC, Facebook, Google, Liquid Studio by Accenture Technology and more! • workshops on prototyping XR (extended reality) products, designing for smart homes, virtual reality, design thinking and more! • breaks for you to network with the 250+ attendees, including your peers working in UX, UI, design, digital, product, content, art, business analysis and research • our on-site competition with loads of prizes for grab Also, as per your feedback, we will be launching the #MUXL2018 event app next week, which will help you set your event agenda and get in touch with attendees to set meetings. All registered attendees will receive the invitation to download the app and will start setting meetings soon, so make sure you don't miss out on anyone you want to chat with at the event. Remember to use your newsletter discount and get an extra 25% discount using code newsletter. I hope you can make it! Best, Raluca P.S. Here's a sample list of companies joining us next month: 2BDP Consultancy | Adestra | Adobe Systems | Amazon | Assist Digital | Aviva | BBC | Blippar | Bright Little Labs | CA Technologies | Capco | Capital Enterprise | Catalia Health | CGI | Compare The Market | Continuum Managed Services | Conversocial | Cowry Consulting | Croud | Designit | Digital Detox | Domestic & General | Dunelm | Elemental Concept | ELSE | Experience UX | Facebook | Fidelity International | Foolproof | FSI (FM Solutions) Limited | Future Platforms | Geeks | Genting Casinos UK | Google | Helen West Ltd, | HomeMade Digital | Interflora | Intuit | Just UX Design | Lexis Nexis | Linney Create | London and Partners | London Liquid Studio, Accenture Technology | Mobi Lab | Neusta Mobile Solutions | Ogilvy | Orange Group | Own Stories Studio | Pepita Platano | Pivotal Labs | R.A. Dron | Recipe | Sopra Steria | Stepstone | Sumdog Ltd | Swift Creatives | T101 | Tigerspike | Trainline | Travel Republic | Turner | Userlytics | UX 247 | UX Nudge | Vavaweb | Vux World | W12 | Web App Services | Which? | Yoti | Zava | Zebra People and more to follow! MEETUP MESSAGE – SAVE THE DATE MEETUP MESSAGE – 1 MONTH TO GO MEETUP MESSAGE – FINAL EMAIL CONTENT MARKETING – BLOGS AND INTERVIEWS https://mobileuxlondon.com/blogux/interview-stacey-seronick/ https://mobileuxlondon.com/blogux/interview-laura-leon-ar-ux/ https://mobileuxlondon.com/blogux/interview-sam-clark/ https://mobileuxlondon.com/blogux/talking-innovation-with-marion-duncan-creative-director-accenture-liquid-studiolondon/ https://mobileuxlondon.com/blogux/sjors-timmer-interview/ https://mobileuxlondon.com/blogux/what-to-expect-at-muxl2018-conference/ ATTENDEE EMAIL – THANK YOU FOR JOINING US EDU LEADERS FORUM – DIGITAL BRANDING https://ave-romania.ro/edu-leaders-forum/ Results: • Seamless execution of branding materials • Great client feedback: It’s fantastic to be speaking to somebody about a particular idea you want to achieve and then end up with a much better result than you expected. Raluca brought incredible level of effectiveness to this project and made the best use of our communication budget. The international exposure and big clients she has speaks about her profile and helps raise standards for the work she does and deepen market understanding in comparison to any other partner we worked with before. The event was a complete success. Raluca overachieved expectations, every single detail of her work was highly appreciated by our C-level participants & sponsors Andreea Nistor, Executive Director, AVE Romania CONTENT AND BRANDING FOR EVENT LANDING PAGE: FACEBOOK FRAMES https://www.facebook.com/profilepicframes?query=edu%20leaders Speaker frame: Attendee frame: FACEBOOK – POSTS AND SPEAKER BANNERS Speaker banner: Facebook posts: VOLUNTEER T-SHIRTS AND BANNERS FOR TABLES (DESIGN BRIEF AND CONTENT): ATTENDEE SPIDER BANNER (DESIGN BRIEF) WHY WORK WITH ME? 1. In 8+ years, I’ve worked with 50+ events from across EMEA, North America and Africa (see below) and can engage with business audiences that range C-level to manager-level 2. I use lead generation and demand acquisition strategies that integrate email marketing, digital marketing (SEO, social media, ads), advertising and content creation to deliver the KPIs needed 3. I am results driven, working towards a minimum of 500% ROI 4. I keep in touch with the latest developments through the courses and certifications I take, such as Google Adwords (February 2018) and Hubspot Academy – Inbound (August 2018) 5. I have managed marketing teams and can integrate easily with your existing team to compliment their marketing efforts Want to discuss a personalised offer? Please reach out at-