Rajkumar

RESUME Rajkumar Maddi - Senior Marketing Automation Consultant  Indian -  H. No: 101, Aakar heights, Suchitra, Hyderabad - 500055  01/07/1991  Married SUMMARY Certified Marketing Automation Consultant with 7+ years of experience in B2B email marketing, specializing in SaaS environments. Proven ability to own and manage email marketing strategies, build and optimize campaigns in Marketo, Hubspot and Pardot, and drive significant improvements in key email marketing KPIs. Expertise in segmentation, A/B testing, and ensuring email deliverability and compliance. WORK EXPERIENCE Sr. Marketing Automation Specialist Eversana  Feb 2024 - Present - India Designed, launched, and managed complex multi-touch & lead nurture B2B email campaigns using Hubspot workows, resulting in a 22% increase in MQL -to-SQL conversion rate. Integrated Hubspot with Salesforce CRM for real-time lead routing, improving sales follow-up efficiency. Integrated HubSpot with external platforms including Apollo.io, GoToWebinar, Google Ads, Zapier, LinkedIn and Tidio chatbot and managed their ongoing performance and functionality. Built and managed responsive landing pages, forms, and templates in Hubspot and WordPress. Conducted A/B tests on email subject lines, CTAs, and content, which increased overall click-through rates by 12%. Maintained data hygiene by leveraging tools such as Apollo.io and NeverBounce to identify hard and soft bounces, ensuring data accuracy and enhancing lead quality. Implemented advanced segmentation strategies based on buyer journey stages and behavior in HubSpot, resulting in a 20% increase in targeted campaign engagement. Implemented advanced lead scoring & grading models, aligning marketing qualication criteria with sales goals. Monitored and analyzed key email marketing KPIs, including open rates, CTR, bounce rates, unsubscribe rates, and conversions, providing actionable insights to optimize campaign performance and improve overall email marketing ROI. Developed dynamic content and personalized landing pages that enhanced user experience and increased engagement. Ensured email deliverability and compliance with GDPR and CAN-SPAM regulations by implementing best practices in list management and email hygiene. Developed and maintained the email marketing calendar, UTM's tracking and aligning campaigns with product launches and sales initiatives. Trained sales and customer success teams on HubSpot best practices for email communication, campaign setup, and reporting, improving interdepartmental alignment. Delivered actionable insights through B2B Marketing Analytics Studio dashboards, influencing strategy and spend optimization. Senior Marketing Automation Consultant TechMahindra  Nov 2022 - Feb 2024 Hyderabad Consulting the client in Implementation, Integration and support of Marketing Automation platform Hubspot to Salesforce. Integrated HubSpot with external platforms including NeverBounce, GoToWebinar, Calendly, LinkedIn and managed their ongoing performance and functionality. Designing & implementing various workflows in Hubspot. Building various reports and dashboards like KPI, Standard reports in Hubspot. Performing A/B testing for various emails campaigns. Building various Landing pages, Forms and Form Handlers Hubspot and other CMS platforms as well. Building Scoring, Grading models and Dynamic Content in Hubspot. Maintaining data hygiene by removing duplicate records and montioring Hard boune and Soft bounce data across the systems. Create queries to extract customer segmentation based on personas, triggers or other customer attributes for journey and content builds Providing solutions & Training team for better performance of Nurtured Email campaigns in Hubspot. Configure and customize Hubspot platform to meet the client requirements. Analyse Email campaigns performance and provide recommendations for optimization. Train clients/team members on how to use Salesforce CRM and it's integration with Hubspot. Monitoring Automation and completion actions on daily basis. Reviewing static and Dynamic lists for effective segmentation process. Reviewing leads flow from automation platform to Salesforce by working on various integrations. Collaborate with cross functional teams to ensure successful project delivery. Sr. Marketing Automation Specialist Alliant Group  Mar 2022 - Nov 2022 Hyderabad To configure, Test and launch solutions within the Pardot tool including developing emails, Lists, building automated campaigns, Segmentation and reporting. Building logical drip campaigns in engagement studio with various automation & completion rules. Working on Dynamic content and lead scoring strategies. Working on various types of lead generation Campaigns. Running A/B tests for emails. Creating and managing segmentation of data as per the requirement. Day to Day CRM tool (Salesforce) usage for campaigns creation and generating reports. Continuously evaluate and suggest improvements for solutions and process. Working continuously with various stakeholders related to campaigns. Ensure best practices are being followed to achieve maximum efficiency. Manage Reporting; generating reports and dashboards in Salesforce and KPI in Pardot. Email Marketing Executive ValueLabs  Oct 2020 - Nov 2021 Hyderabad, India Create, deploy and manage day-to-day email campaign operations of varying complexity using marketing automation platform Marketo for EMEA & Pardot for AMER region respectively. Running various Workflow Programs. Manage website Content Management System. Driving complete Marketing automation programs. Working for US & Europe Market on Computer Software, Healthcare, Insurance, Airlines, and E-Learning verticals. Data Segmentation and Cleaning. Management of various folders, email programs and assets with proper nomenclature as per company requirements. Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs. Running A/B test for emails. Creating dynamic lists and smart campaigns for various email programs. Oversee database management – segmentation, list importing. Working on various Event programs with channel as Webinar. Management of the execution of the marketing automation campaigns and programs. Develop the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc. Generating marketing reports inside Pardot, Marketo (Engagement performance report, Email link report, people performance, Email program report etc) and Salesforce dashboards as well. Digital Marketing Executive Omics International  Jan 2016 - Sep 2018 Hyderabad, India Extensive knowledge in Hubspot CRM, Sales Hub & Marketing Hub. Manage the email marketing strategy for the company that includes planning, email creatives, Logical workflows, audience segmentation, A/B testing. Developing Lead score models. Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click-through rates and conversion. Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies. Deploy and manage Hubspot CRM, Data management and making. Creating Landing pages and forms as per the requirement. Track the Email campaign's KPI reports regularly to drive better ROI. Working on Content Management System. Working on SEO of the event website pages. Identify the latest trends and insights. Track the website's traffic flow and provide internal reports regularly by using Google analytics. Working on Marketing analytics. EDUCATION Bachelor of Pharmacy Osmania University  Jun 2009 - May 2013 Hyderabad, India Graduate in Bachelor of Pharmacy GPA: 70% Intermediate Sri Chaitanya Junior College  Jun 2007 - May 2009 Hyderabad, India Completed higher education in B.P.C. GPA: 75% SSC Kerala Model High School  Apr 2006 - May 2007 Vemulawada, India Completed SSC. GPA: 69% TECHNICAL SKILLS Pardot (Marketing Cloud Account Engagement) B2B Email Marketing Marketing Automation Salesforce administration Hubspot Engagement Studio Marketo Salesforce CRM Integration B2B Analytics Studio Dynamic Content Lead Nurturing WordPress, CMS, HTML Asana Apollo.io Zapier GoTo Webinar Calendly PERSONAL SKILLS Leadership 80% Communication 80% Self-motivation 80% Decision Making 70% Team Work 80% Creativity 80% LANGUAGES English      Hindi      Telugu      CERTIFICATIONS Certified Salesforce Admin  Aug 2023 Salesforce Certified Pardot Specalist  Jan 2024 Salesforce Hubspot Marketing Software  Aug 2023 Hubspot Email Marketing Certified  Oct 2023 Hubspot Salesforce Certified AI Associate  2024 MY TIME Working (50%)  Family (30%) Entertainment (10%) Relaxing (10%) HOBBIES Travel www.StylingCV.com Swimming Reading