Rajkumar

Certified Marketing Automation Consultant with 7+ years of experience in B2B email marketing, specializing in SaaS environments. Proven ability

to own and manage email marketing strategies, build and optimize campaigns in Marketo, Hubspot and Pardot, and drive significant improvements

in key email marketing KPIs. Expertise in segmentation, A/B testing, and ensuring email deliverability and compliance.

Designed, launched, and managed complex multi-touch & lead nurture B2B email campaigns using Hubspot workflows, resulting in a 22%

increase in MQL -to-SQL conversion rate.

Integrated Hubspot with Salesforce CRM for real-time lead routing, improving sales follow-up efficiency.

Integrated HubSpot with external platforms including Apollo.io, GoToWebinar, Google Ads, Zapier, LinkedIn and Tidio chatbot and

managed their ongoing performance and functionality.

Built and managed responsive landing pages, forms, and templates in Hubspot and WordPress.

Conducted A/B tests on email subject lines, CTAs, and content, which increased overall click-through rates by 12%.

Maintained data hygiene by leveraging tools such as Apollo.io and NeverBounce to identify hard and soft bounces, ensuring data accuracy

and enhancing lead quality.

Implemented advanced segmentation strategies based on buyer journey stages and behavior in HubSpot, resulting in a 20% increase in

targeted campaign engagement.

Implemented advanced lead scoring & grading models, aligning marketing qualication criteria with sales goals.

Monitored and analyzed key email marketing KPIs, including open rates, CTR, bounce rates, unsubscribe rates, and conversions, providing

actionable insights to optimize campaign performance and improve overall email marketing ROI.

Developed dynamic content and personalized landing pages that enhanced user experience and increased engagement.

Ensured email deliverability and compliance with GDPR and CAN-SPAM regulations by implementing best practices in list management

and email hygiene.

Developed and maintained the email marketing calendar, UTM's tracking and aligning campaigns with product launches and sales

initiatives.

Trained sales and customer success teams on HubSpot best practices for email communication, campaign setup, and reporting, improving

interdepartmental alignment.

Delivered actionable insights through B2B Marketing Analytics Studio dashboards, influencing strategy and spend optimization.