RAFAEL
MADEIRA
Barcelona, 08750, Spain
--
IT (CRM) DELIVERY MANAGER
ABOUT ME
As a seasoned professional in the
technology market, my extensive
background encompasses robust
sales expertise and a
comprehensive understanding of
business processes. I am adept at
negotiation and possess a deep
knowledge of management tools,
including CRM, ERP, BI, and BPM.
Currently, I serve as the
Operations Manager at Adesso,
where I oversee complex
Salesforce.com projects on a
global scale, with a focus on
Europe / Iberia. My prior roles
have seen me successfully manage
large Salesforce projects at
renowned firms such as McKinsey,
Accenture, NTT Data, and
Cognizant Spain. During my
tenure, I have actively contributed
to the dissemination of Agile
methodology among my peers.
With over 12 years of experience
in CRM processes and
implementations, I have
consistently delivered outstanding
results across various positions.
WORK EXPERIENCE
ADESSO
Brcelona
Jul 2024 - Present
• Spearheaded the development of commercial proposals,
fostering growth and retention among new and existing
clients.
S4G MCKINSEY
Barcelona
Jan 2023 - Jul 2025
Salesforce Operations Manager
• Complex implementations of “blended" projects (business,
strategy and technology working together) using Salesforce
Technology.
• Scope, design, people and financials management.
• Support on executive and commercial activities.
ACCENTURE
Barcelona
Jan 2021 - Dec 2021
Salesforce Senior Manager
NTT DATA / EVERIS
Barcelona
Jan 2021 - Dec 2021
Salesforce Delivery Manager
• Executive activities of business development on large Iberian
accounts and responsible for complex Salesforce Projects
implementations with dedicated teams, supporting them in
business solution design, people and financial management.
• Responsible for accounting and delivery of complex Salesforce
Projects in large European accounts.
• People management, financial and commercial management
and relationships.
SALESFORCE ADMINISTRATION
SALESFORCE ASSOCIATE
• Oversaw Iberian operations, ensuring seamless project
execution and service delivery across our tech portfolio,
including Salesforce, Data, AI, and Java.
• Served as a Solution Architect for CRM presales, designing
tailored strategies to meet client needs.
SKILLS AND CERTIFICATIONS
SALESFORCE BUSINESS ANALYSIS
Oerations and Presales Manager
COGNIZANT
Barcelona
Jan 2019 - Dec 2019
Salesforce Project Manager
• Executive management activities for large Salesforce projects.
• Commercial proposals, usage of best practices to manage
complex deliveries supporting a technical and functional team.
SALESFORCE PLATFORM APP BUILDER
SALESFORCE FINANCIALS SERVICES
EINSTEIN PREDICTION BUILDER
COPADO CERTIFIED ADMINISTRATOR
ACCENTURE
Sao Paulo
Jan 2017 - Dec 2017
FLOSUM CERTIFIED PROFESSIONAL
• Executive management activities for large Salesforce projects.
• Agile coach at Accenture for Salesforce department and
project management focused in Financial and Utilities
companies.
PSM I CERTIFICATION
EXIN AGILE SCRUM FOUNDATION
Salesforce Project Manager
DELOITTE
Rio De Janeiro
Jan 2015 - Dec 2015
Senior Solution Consultant - CRM
• CRM (Salesforce.com) functional implementation, system
projects managing procedures improvements and best
practices for IT, Marketing and Sales departments.
DEVOPS ESSENTIALS PROFESSIONAL
CERTIFICATE
SCRUM FOUNDATION PROFESSIONAL
CERTIFICATE
DESIGN THINKING PROFESSIONAL
CERTIFICATE
EDUCATION
ITIL FOUNDATION
ANHANGUERA
UNVERSITY
2025
Master in DevOps Tech
TECH INSTITUTE
2021
Master Executive MBA
UNICESUMAR
2014
Business Management
UNIBENNETT
2009
System Analysis
COBIT FOUNDATION
PRINCE2 FOUNDATION
LINKS
Linkedin:
https://www.linkedin.com/in/rafae
l-madeira-4a292b32/
Skype:
rafal.madeira18
LANGUAGES
PORTUGUESE
ENGLISH
SPANISH
PERSONAL DETAILS
Date of birth
18 Jan 1982
