Pushpvir Singh

Pushpvir Singh - - Portfolio LinkedIn Marketing Growth Strategist Summary Experienced marketing strategist with 5+ years of expertise in brand positioning, communication strategy, and multi-platform content marketing. Increased engagement by 40% and site traffic by 20% through SEO-driven strategies, enhancing brand visibility. Skilled in executing data-driven marketing initiatives, achieved a 32% increase in brand recognition and 13% growth in lead generation by designing and launching targeted inbound and PR campaigns. Experienced in optimizing team workflows for maximum efficiency, improved content project turnaround by 26% by streamlining processes and enhancing cross-functional collaboration, ensuring timely and impactful campaign delivery. Work Experience Marketing & Content Manager | Motum B2B | 2022 - present Achieved a 40% growth in engagement and 20% increase in site traffic by scaling SEO-driven content strategies for 8+ clients, optimizing content for search intent, and improving performance metrics and lead generation. Increased audience retention and engagement by developing and maintaining 10 content calendars, ensuring timely and impactful content delivery across social media, blogs, and campaigns. Increased engagement by 23% by leading content experimentation initiatives (videos, gated content, UGC, carousels) and analyzing performance metrics for optimization. Improved turnaround time by 26% for content projects by collaborating with cross-functional teams, streamlining creative strategy workflows and approval processes. Drove thought leadership and strategic content initiatives by transforming complex insights into digestible, SEO-optimized content, aligned with brand messaging and audience needs across CMS. Reduced content revision cycles by over 25% by streamlining project management, centralizing content workflows, and leading collboration across a team of copywriters. Growth Marketing Strategist | Unbounce | 2021 - 2022 Achieved a 32% increase in brand recognition and 13% growth in lead generation by designing and executing content plans for inbound, co-marketing, and demand generation initiatives. Increased search rankings and conversions by 10% by creating data-driven long-form and short-form content, continuously refining performance using engagement and SEO metrics. Increased brand visibility by 20% and improved audience targeting by collaborating with cross-functional teams to design and execute community engagement initiatives. Contributed to a 15% increase in product awareness through my key role in the successful launch of Unbounce Apps, creating messaging for 2 webinars. Led content development with in collaboration with product marketing and SMEs, ensuring alignment with the buyer's journey, and business and B2B marketing goals. Content Marketing Coordinator | Venture for Canada | 2021 Increased engagement by 25% and lead generation by 16% by developing and executing content plans for VFC’s programs, including email campaigns and social media. Delivered timely, relevant, and audience-focused content by managing the VFC weekly newsletter, improving engagement and awareness. Enhanced brand reputation and media presence by coordinating PR efforts, including outreach to partners and stakeholders for program visibility. Improved efficiency by 20% by spearheading the content strategy for end-to-end program launches and webinars. Improved internal working efficiency by 30% by rebranding the program's marketing guide, streamlining workflows and enhancing communication clarity. Marketing Growth Strategist | Algonquin | 2019 - 2020 Grew engagement and client base by 25% by leading B2B content marketing strategies across website, social media, email, and webinars. Enhanced brand awareness and customer engagement by managing content projects and virtual events, leveraging targeted email campaigns and social media content. Optimized content strategies and increased marketing performance by 20% through competitive research and datadriven content adjustments. Education Business Administration - Marketing | Algonquin Content Marketing, Inbound Marketing | HubSpot Skills Content Strategy | Content Optimization | SEO | Brand Strategy Campaign Management | Lead Generation | Data-Driven Marketing HubSpot | SEMrush | Craft CMS | WordPress | Adobe CC | Canva Asana | Monday | Mailchimp | Google Analytics