Purva

Purva Tamras Creative Designer London, United Kingdom |-| +44 - | Portfolio Profile Creatively led and strategically minded, I’m an Art Director and Content Creation Specialist with 10+ years of experience turning ideas into visuals that speak. I bring brands to life through bold, clean, and cohesive design—whether it's a full identity system, a scroll-stopping Instagram post, or a print piece that leaves a mark. My work blends thoughtful storytelling with sharp design—whether it’s shaping a campaign, building a visual system, or creating content that cuts through the noise. If you’re looking for someone who can elevate your brand with clean, impactful, and consistent design, you’re in the right place. Professional Experience Design Lead Chai & Tonic Media • • • • • Spearhead the design vision for entertainment and film marketing campaigns, resulting in a 30% increase in audience engagement. Collaborate with cross-functional teams to produce high-quality digital assets, improving campaign effectiveness by 25%. Mentor and lead a team of designers, fostering a culture of innovation and efficiency that has decreased project turnaround times by 20%. Develop visual concepts and pitch creative ideas to clients, strengthening client satisfaction and retention by 15%. Presented creative ideas and concepts to clients, agencies, and internal stakeholders, strengthening client relationships. Creative Designer & Content Creator Bankedge Academy, India • • • • • • • Dentsu Inc., Mumbai • • • • • Remote from- Spearheaded brand identity and content strategy, increasing enrollment inquiries by 60%. Designed 1000+ creatives across platforms, boosting brand visibility. Produced promotional videos and course content, growing Instagram and YouTube engagement by 70%. Supported strategic campaigns for partnerships like MKCL, expanding reach across 5000+ centers. Developed brand guidelines and scalable templates, improving design output efficiency by 40%. Conducted A/B tests on creatives, improving ad performance by 15%. Mentored junior designers, tripling in-house creative capacity. Art Director • May 2024 - Present October 2022 — May 2024 Conceptualized, designed, and executed innovative ad campaigns and brand experiences for global clients, leading to a 35% increase in audience engagement. Collaborated with copywriters, designers, strategists, program managers, and developers to create customer-focused solutions aligned with advertiser objectives, boosting campaign effectiveness by 30%. Independently led campaigns, collaborating with internal teams, clients, and external agency partners, resulting in a 25% improvement in project turnaround time. Proven ability to ideate for diverse formats, including film, print, digital, out-of-home, experiential, and social campaigns, ensuring a 40% increase in brand recall. Researched emerging design trends to enhance creative execution, drive engagement, and improve campaign performance Focused on understanding customers and crafting work that balances innovation with measurable results, increasing conversion rates by 20%. Creative Designer Purva Tamras Senior Graphic Visualizer June 2019 — September 2022 Schbang, Mumbai • • • • Led creative direction for advertising campaigns, boosting brand engagement by 40%. Directed multi-disciplinary teams, enhancing campaign success rates by 25%. Researched emerging design trends to enhance creative execution, drive engagement, and improve campaign performance. Focused on understanding customers and crafting work that balances innovation with measurable results, increasing conversion rates by 20%. Key Skills Professional Skills Soft Skills: • • • • • • • • • • Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign) Branding & Visual Identity Development Team Leadership & Mentorship Client Engagement & Presentations Storyboarding & Motion Graphics Film Marketing & Digital Strategy Typography & Layout Design Multi-Platform Content Creation Art Direction & Styling for Photoshoots • • • • • Resilience & Stress Management – Thriving in a fast-paced, high-pressure environment. Empathy & Client Understanding Excellent communication and project management abilities Strong attention to detail and organizational skills Collaborative and receptive to feedback & able to work with diverse design teams. Committed to continuous learning and professional growth Education L.S. Raheja School of Arts, Mumbai Bachelors in Applied Arts London, United Kingdom |-| +44 -