Purva

I’m a curious storyteller at heart who happens to wield a mouse and pen rather than a pen and paper. Over the past decade, I’ve had the privilege of bringing brand narratives to life—whether it was at Bankedge Academy, Schbang, Dentsu, or now at Chai & Tonic Media. But beyond the titles and metrics lies a simple mission: creating visuals that feel less like ads and more like conversations.

My early days at Bankedge Academy taught me the magic of collaboration. Working with filmmakers, writers, and marketers, I helped craft film marketing campaigns that saw audience engagement climb by 30%. Those late-night brainstorming sessions and frantic whiteboard sketches weren’t just about hitting numbers; they were about connecting with people. I learned to translate complex ideas into clear, engaging digital assets—pitch decks, social posts, and editorial layouts—that boosted campaign effectiveness by 25%. My proudest moments? Watching a junior designer light up when their first concept hit the mark, then mentoring the team to shave 20% off our turnaround times.

At Schbang, I fell in love with the thrill of big, multi-channel campaigns. I worked on projects that spanned everything from film and print to out-of-home and social media. I remember pitching a concept for a global client that felt a little out there—mixed media, unexpected typography—and seeing it boost audience engagement by 35%. Data-driven A/B testing became my compass, guiding tweaks that lifted conversion rates by 20% and brand recall by 40%. It was messy, exhilarating work, and it solidified my belief that creativity and data shouldn’t just coexist—they should dance together.

Moving to Dentsu in Mumbai was a leap into the world of professional services, where I led identity and editorial design. Producing over 1,000 assets—from promo videos to digital campaigns—I saw enrollment inquiries jump 60% and social engagement soar by 70%. Developing flexible brand guidelines and mentoring junior designers tripled our creative capacity. I learned how to maintain brand guardrails without stifling imagination—a balancing act I still cherish.

Now, as Design Lead at Chai & Tonic Media, I help brands find their voice online. I spend my days crafting pitch decks, editorial content, and social campaigns that feel authentic and purposeful. My toolkit includes Adobe Creative Suite, storyboarding, motion graphics, and typography, but my real fuel is empathy and curiosity—finding what makes people pause, smile, or click.

If there’s one thing I’ve learned, it’s that design is more than aesthetics. It’s about forging connections and creating moments that linger. And I can’t wait to see where the next chapter takes me.