Puneet Kumar-
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linkedin.com/in/productmgmt
Summary
16+ years of experience with 4+ years in senior management roles. Currently Vice President Products for CarWale, handling
enterprise products, operations & content.
Experienced in all aspects of product management, building processes & systems from scratch, client management,
architecting solutions & mentoring teams. Experience across startups & MNC's with exposure to USA and UK
Achievements
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Launched new initiatives of service vertical for CarWale, reward points for new car dealers, certification & guarantee
program for used cars,
Delivered 4x growth in adoption of LMS app by new car dealerships
Delivered 20% improvement in response rate of CarWale leads via LMS
Awards and Recognitions
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Awarded ‘We Before I’ at CarWale.com for all rounded inter department synergy.
First 'Offshore' Business Analyst for GlaxoSmithKline projects spanning 17 countries.
Awarded ‘Valuable Contribution Star’ by Patni Computer Systems for contribution to scratch implementation for the
telecom client Jawwal.
Recognized by Yahoo India for contribution to HotJobs CRM implementation as the sole Siebel expert from Offshore
Recognized by HP, India for contribution to its SMB implementation
Among first few consultants at Deloitte Consulting, India to have worked on onsite and offshore setups for initial
projects to increase confidence in capability of R10 (India cost center of Deloitte)
Strengths
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Focus on usability, transactions and scalability while maintaining agility and performance.
Strengths in problem solving, product/business strategy, planning & execution
Hands-on approach with attention to details
Strongly metrics and goal driven, believes in results than efforts
Experience
Vice President Products
CarWale
Apr 2018- Present
Heading Enterprise products, Operations and Content.
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Delivered lead-to-sales systems, process and reports to help Renault & Nissan dealerships across India
in selling their cars via CarWale; bringing synergy between 6 teams spanning field sales, operations,
dealership & client sales team.
Delivered Partner application for the new service business of CarWale within 6 weeks, across 3 platforms
with common design and code
Delivered 100% growth in usage of web and 400% growth in Android app of our Lead Management System
(LMS) within a year
Delivered 20% improvement in response rate of CarWale leads via LMS
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Overall in-charge for smooth and efficient functioning of inbound calls, chats, dealer coordination, unsold
dealer stock team, Quality Assurance and feedback calling teams
Improved per person lead generation by 50% within a span of 3 months
Reduced operations team size by 15% to achieve higher operational efficiency, turning operations more
cost effective for CarWale
Revamped content team processes to deliver 20% more efficiency
Product Head - Business Applications
CarWale
Feb 2015 - Mar 2018
3 years 2 months
Responsible for enterprise products and operational support systems spanning web and mobile platforms.
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Awarded "We Before I" for all rounded interdepartment synergy
Responsible for implementation & rollout of first ever reward points system in the Automotive industry that
has been running successfully for the last 3 years
Launched & handled program of CarWale Guarantee in used car dealerships from scratch handling
consumer, inspector and dealer interfaces.
Delivered template based website for new car dealers for faster implementation (reduce delivery time from 2
months to 5 days)
Delivered 295% growth in Sales Consultant using LMS platform within 1 year.
Increased lead assignment to Sales Consultant by more than 30% within 4 months
Less than 5% failure on features in product roadmap
Transitioned field team from web to mobile platforms
Implemented the Service and Insurance modules in LMS from scratch
Responsible for overall tracking and maintaining operational/finance/transactional data for Audits, payment
reconciliation, operational reports, etc.
99% accuracy in tracking of revenue, deficit, unpaid and unbilled amounts, every day.
Enabled operations team to take 85-90% of contracts live within 5 minutes (from earlier 1 hour turn around
time)
Solution Architect & Project/Program Manager
Birlasoft
Oct 2013 - Feb 2015
1 year 5 months
Managed delivery & solutioning on multiple CRM projects for a major healthcare client:
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Integration
Mobility
Siebel Open UI
Performance Improvement
Global Application Maintenance & Support
Founder & Trainer
SiebelTraining.org
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May 2010 - Oct 2013
3 years 6 months
Delivered hands on training to Oracle, Accenture, Deloitte, GE, Citrix, ATOS Origin, Hexaware, etc. for
various Siebel CRM Modules.
Built training content across Siebel modules with major emphasis on hands-on learning. This unique
proposition alone led to creating a strong brand for SiebelTraining.org in India.
Siebel CRM Trainer
Wipro Ltd. - India
Feb 2010 - Oct 2011
1 year 9 months
Worked on assignment basis. Provided training to freshers and experienced team members on various Siebel
modules.
Director
Acrmz Technologies
May 2008 - Sep 2011
3 years 5 months
One of the founding partners responsible for Indian Operations while supporting project deliveries for our offices/
partners in Netherlands & UK.
Handled accounts for GlaxoSmithKline and Cancer Research UK
Siebel Business/Solution Analyst
GSK
Jul 2009 - May 2010
11 months
Interacted with end business users from all 17 European markets to analyze the changes requested by them.
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Proposed business process change as required and develop centralized process based detailed business
requirements with standard terminology as each market has its own variation.
Followed up with application business experts from all the markets to assess and document the impact.
Analyzed and sign off detailed technology based requirements based on business requirements to ensure
consistency.
Analyzed business user mindset and subsequently developed training material for new modules of iHelp
and smart script to be used across all markets.
Siebel Business/Solution Analyst
Cancer Research UK (CRUK)
May 2009 - Jul 2009
3 months
Siebel Business/Solution Analyst with following responsibilities:
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Definition, review, analysis and sign off of client requirement to define the scope of project phase.
Feasibility check of requirement feasibility and business process change to communicate involved costs,
efforts to customer
Proof of Concept and demonstration on Events Management, Product definitions, Order Management and
high level correlation with customer business processes
Technical analysis of requirements for complexity and effort
Providing High level business solution and application design for requirements.
Siebel Business/Solution Analyst for GE Aviation
Patni Computer System
Mar 2009 - May 2009
3 months
Subject Matter Expert for aviation processes as well as single point of contact from vendor as application
functional owner. Responsible for:
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Definition, review, analysis and sign off of client requirement.
Complexity, effort analysis and effort estimation of requirements.
Review design of high level and detailed solution based on the requirements
Doing proof-of-concept for Siebel modules for which the team does not has prior expertise
Mentoring and guiding developers in implementation of design using Siebel best practices
Coordinate communication across business, functional, technical and testing teams to ensure complete
ownership and timely completion of project deliverables
Siebel Architect for Jawwal
Patni Computer System
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Feb 2008 - Mar 2009
1 year 2 months
Definition, review, analysis and sign off of client requirement based on scope of project phase as defined in
proposal submitted to client
Design of high level and detailed solution based on the requirements
Recommend solution architecture based on functionality, limitations and integration capabilities of legacy
systems to enforce stickiness to core functionality and enhanced performance of end systems.
Planning of requirement review, design and development activities to meet payment milestones
Recommendation of Siebel facilitated process to enhance efficiency of agents and improve customer
experience
Design and development on Web Services, Assignment Manager, Organization Structure and Access,
Workflow policies, product configuration, automation of SQL Loader utility and EIM jobs, performance tuning
of SQL queries and EIM, performance tuning of real time transactions over HTTP
Proof of concept and implementation of multilingual instance of Siebel application
Offshore Coordinator - Siebel
Serene Corporation
Dec 2006 - Jan 2008
1 year 2 months
Serene has recently made a strategic decision to open an offshore center in Pune, India. To handle the
administrative aspects of kick starting a new team and also to have an effective process to effectively utilize the
advantages, Serene decided to hire an offshore coordinator which it has worked in a previous engagement on
onsite-offshore model.
Role: Offshore Coordinator with following key responsibilities:
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Assist onsite team in analyzing requirements and designing solutions.
Develop internal Siebel implementation for tracking projects, vendors, financials, etc.
Develop know how on UCM and JMS queues for onsite development team
Provide Product expertise to development and testing team in Pune.
Coordinating development effort of offshore team with onsite Siebel team.
Quick Troubleshooting and bug fixing for integration/configuration bugs.
Recruitment of candidate and handling other administrative tasks.
Offshore Siebel Expert
Yahoo India
Feb 2006 - Dec 2006
11 months
I the only Siebel resource at offshore supporting the onsite siebel team and the offshore legacy development team
with following responsibilities:
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Provide Product expertise to client’s development and testing team in Bangalore.
Provide Integration and configuration expertise to Siebel development team in Sunnyvale on Secure
Communication, http transactions, Virtual Business Components.
Improve performance of Siebel application in configuration, scripting, workflows and http transactions
Implement extensive and user friendly error handling for errors in scripting and workflows
Correcting functional requirements as per Siebel Product restrictions.
Review of offshore testing efforts from Siebel perspective.
Coordinating development effort of Legacy team with onsite Siebel team.
Quick Troubleshooting and bug fixing for integration/configuration bugs.
Understanding existing functionality and ensuring to preserve the same while fixing the bugs.
Senior Analyst
Deloitte
May 2003 - Nov 2005
2 years 7 months
As a techno functional consultant, I was involved in:
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Carrying out development using business objects/components, applets, views, screens, pick lists, etc.
Develop integration interfaces using workflows, business services and integration objects with scripting as
needed.
Documentation of design specifications, Operations manual and others as per client requirements.
Planning and support for Unit testing, system testing and integration testing.
Develop working prototype and workable documentation for ‘Virtual Business Component’ and hence do a
proof of concept of their usability with real time integration with legacy system.
Performance tuning and automation of data cleansing, SQL queries and EIM tasks
Analyzing and implementing multilingual LOV data for Siebel application installed on single language pack
Using email communication templates.
Incorporating a Master Error Handling Process for proper tracking of errors generated at various nodes.
Education
Indian Institute of Technology, Kharagpur
B. Tech, Chemical Engineering
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Organizer of Personality Contest for the 1st time at IIT Kharagpur.
1998 - 2002
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As General Secretary (Maintenance) of the Hall of Residence, accountable for the comprehensive
maintenance of the hostel which included complete rewiring and renovation of student hostels.
As Secretary (Maintenance) of the Hall of Residence, responsible towards day-to-day maintenance and
negotiation with dealers for terms of contracts.
Headed the Hall of Residence in the annual Illumination Contest.
Supervised the planning and implementation of the annual Technical and Cultural festivals of IIT Kharagpur
in various roles.
Mahanagar Boys Inter College, Lucknow
1992 - 1998
Skills
Product Management • CRM • Strategy • Problem Solving • New Product Roll Out • Product Road
Mapping • Product Development • Operations Management
Certifications
Siebel 7 Certified Core Consultant • Oracle
Jun 2004 - Present
