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North Miami Beach, FL 33179
www.sinha.live
Priyanka Sinha
EDUCATION
PROFESSIONAL EXPERIENCE
M.A. University of Illinois at Chicago
August 1999
Communications and Media Studies
Director, Creative Services | Content Strategist
B.A. University of Illinois at Chicago
May 1997
Majors: English (Writing Option) and
Communications
WRITING
Competencies: The Chicago Manual of
Style and the Associated Press Stylebook
CERTIFICATION
Digital Marketing
Emory Continuing Education
March, 2015
SEO, digital content marketing and web
analytics
TECHNOLOGY &
APPLICATIONS
Proficient in both Mac and PC
platforms; presentation tools, Prezi and
PowerPoint; project management tools,
ASANA, Basecamp and Robohead
Familiar with MailChimp, WordPress,
Drupal, Adobe Suite
Adrienne Arsht Center for the Performing Arts. Miami, FL | September 2017– present
Generated marketing content and creative strategies in collaboration with all business units
• Wrote and edited content across all platforms from banner ads to web content
• Produced monthly Playbill, including CEO letters and show programs
• Established content strategy and design aesthetic for all unit campaigns
• Managed more than 210 copy and design assets each month, including emails and direct mail
• Established brand and content requirements with marketing partners
• Leveraged project management tools -- improved efficiency rate by 40%
• Managed in-house design team of three graphic designers and a creative services coordinator
Communications and Marketing Director
Emory University, Michael C. Carlos Museum. Atlanta, GA | January 2009–August 2017
Executed integrated marketing and communications plans for special exhibitions and programs
• Generated digital marketing content in sync with print and broadcast advertising;
increased online engagement by 30% in 2016
• Created website content in line with unit goals, user feedback and SEO standards
• Led co-marketing and branding initiatives with project partners including AEG
Worldwide, Smithsonian and the American Federation of Arts
• Wrote for assets that won the MUSE media award and the PIAG Excellence award
Communications Manager
Emory University, Michael C. Carlos Museum. Atlanta, GA | March 2008 – January 2009
Managed public relations and marketing plans
• Built an integrated communications strategy from ground up to include digital marketing
(social media campaigns increased engagement by 72%)
• Oversaw museum rebranding efforts to follow University guidelines
Community Outreach Director
Raksha, Inc. Atlanta, GA | September 2002 – January 2008
Managed outreach and development for community services agency
• Wrote and managed grants of over $500K from United Way, Ms. Foundation and USAID
• Conducted interviews, focus groups and forums to establish service priorities and initiatives
• Manage communications to donors, stakeholders and press
Communications Specialist, Corporate Communications
CDM+Smith. Boston, MA | May 2001 – August 2002
Managed communications for the private sector, international and environmental management
accounts
• Appointed as the first-time communications lead for the international account
Content Developer
Cognitive Arts. Boston, MA | August 1999 – March 2001
Researched, wrote, edited and managed online instructional content
• Assigned to priority projects for Harvard Business School Finance, INSEAD and IBM
• Assisted team lead during quality control, curriculum testing and feedback
