Priyanka Sinha

Expertise: UX content marketing; short and long form writing; art direction and management; conversion/sales copy; SEO content strategy and corporate communications.

Industries: Entertainment, Education/Training, Health and Engineering/Science

Projects: I can work with you on integrated campaigns which include landing pages, social posts, email and direct mail assets per campaign. I have experience in corporate communications and can deliver brand collateral, including brochures, fact sheets, annual reports and newsletters. I have a passion for the digital sphere and can produce copy and content strategy for online advertising, emails, enewsletters, websites, etc.

Experience:

Creative Services | Content Strategist

Adrienne Arsht Center for the Performing Arts. Miami, FL | September 2017– June 2019

Generated marketing content and communications strategies in collaboration with all business units (75% copy writing and editing)

• Wrote and edited content across all channels
• Managed more than 210 digital and print copy and design assets each month
• Established brand and content requirements with marketing partners

Director of Communications and Marketing | Emory University, Michael C. Carlos Museum. Atlanta, GA | January 2009 – August 2017

Executed multi-channel communications and marketing plans

• Developed and implemented communications briefs and plans
• Directed online campaigns—increased engagement by 30% in 2016
• Produced all print, digital, and broadcast publicity--creative assets won MUSE media award and PIAG Design Excellence award in 2016
• Directed website upgrades and redesigns in line with unit goals and UX

Communications Manager | Emory University, Michael C. Carlos Museum. Atlanta, GA | March 2008 – January 2009

Managed public relations and marketing plans

• Built an integrated communications strategy to include digital marketing (social media campaigns increased engagement by 72%)
• Secured 47 press reviews and articles on the museum
• Oversaw museum rebranding efforts to follow University guidelines

Community Outreach Director | Raksha, Inc. Atlanta, GA | September 2002 – January 2008

• Wrote and managed grants of over $500K from United Way, Ms. Foundation and USAID
• Conducted interviews, focus groups and forums to establish service priorities and initiatives
• Manage communications to donors, stakeholders and press

Communications Specialist | CDM+Smith. Boston, MA | May 2001 – August 2002

• Managed internal and external communications for the private sector, international, and environmental management accounts

Content Developer | Cognitive Arts. Boston, MA | August 1999 – March 2001

• Researched, wrote, edited and managed creative instructional online content