Pradeepti Gangrade

Pradeepti Gangrade Digital Marketing Executive Tools & Technologies: ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Lead generation Campaign execution MS Word Google Keyword Planner Google Ads Sense Semrush Ubersuggest Moz SeRanking Google Analytics Google Search Console Screaming frog SEO Spider Alexa Ranking Small SEO Tool Grammarly Paid search Budget management Social media marketing Keyword research Analytics interpretation Search engine optimization Copywriting and editing MS Excel AI Optimization Answer Engine Optimization E-E-A-T GEO ABOUT Diligent and ardent to work with an organization where I can explore my knowledge and skills in a learning environment and contribute towards the goal of an organization. To constantly upgrade my knowledge and skills and make a difference in the E-Commerce field. Analytical digital marketing executive with several years of extensive experience planning, developing, managing and implementing digital marketing strategies.. EDUCATION ● ● ● ● MBA. || IMS DAVV, Indore || Jun 2021 BE. || Sage University, Indore || Jun 2019 12th || Pragya Girls School, Indore || Mar 2015 10th || Drashti Public School, Sanawad || Mar 2013 EXPERIENCE Sr. Digital Marketing Executive MyTechBro | Feb2025-Present ● ● ● ● ● ● ● ● Organized and led marketing events to effectively showcase company products and services. Oversaw digital marketing budgets, ensuring resources were invested in the most impactful areas. Applied A/B testing methods to refine campaigns and determine the most successful approaches. Created and rolled out marketing plans designed to strengthen brand presence and increase sales. Launched and managed paid advertising campaigns on platforms such as Google Ads and Bing Ads. Partnered with finance teams to plan, track, and manage campaign-related budgets. Leveraged AI-powered tools (e.g., ChatGPT, Jasper, Canva AI) to generate engaging ad copies, blog posts, and creatives, improving campaign efficiency and reducing turnaround time. Utilized AI-driven analytics platforms to forecast trends, segment audiences, and personalize campaigns, leading to higher ROI and customer engagement. Digital Marketing Executive WitmatesTechnologies | Jun2023- Aug 24 ● ● ● ● ● ● ● ● Coordinated marketing events for showcasing product and service offerings. Managed budgets for digital marketing campaigns, ensuring efficient allocation of resources to maximize results. Implemented A/B testing for various digital marketing campaigns to identify the most effective strategies. Developed and implemented marketing strategies to increase brand awareness and sales. Evaluated marketing personnel and offered constructive feedback on ways to improve. Executed paid search campaigns on platforms such as Google Adwords and Bing Ads. Prepared marketing campaign budgets with finance personnel. Managed SEO activities including keyword research, link building and content optimization. SEO Executive SSVTechnologies. | Jan 2023 - May 2023 ● ● ● Working on Google Ads and Facebook Ads to generate a leads Working on on-page SEO, off-page SEO, and Technical SEO to get a better ranking and increase traffic, clicks, and conversions on a website. Worked with external agencies and consultants to develop and implement advanced SEO tactics. Assisted with the creation of content marketing plans for various clients. ● Digital Marketing Executive PixlerITSolution | Jan2022 - Nov 2022 ● ● Handling a project to increase traffic and audience on a website Worked on Google Ads, Google Analytics, Facebook Marketing and ads, Social media marketing, SEO off-page and on-page activities SEO Analyst QualwebsTechnology | Jun 2021 - Jan 2022 ● ● Handling a project to increase traffic and audience on a website Worked on Google Ads, Google Analytics, Facebook Marketing and ads, Social media marketing, SEO off-page and on-page activities PROJECTS BeegOne ● ● ● About- At Beegone, we are more than just a bee removal service; we are a dedicated team committed to creating a harmonious balance between humans and bees. Our end-to-end, project-managed approach ensures a seamless experience for our clients, encompassing everything from safe removal to ethical rehoming of honeybees Role- Digital Marketing Executive Key Contribution○ ○ ○ ○ Optimized website content and meta tags (titles, descriptions, headers) across 50+ pages, resulting in a 35% increase in organic traffic within 6 months. Implemented structured data (Schema.org) and improved internal linking strategies, enhancing website crawlability and boosting average SERP rankings by 20%. Conducted regular SEO audits and resolved technical on-page issues (broken links, duplicate content, image optimization), improving site health and reducing page load times by 40%. Enhanced website UX and mobile responsiveness as part of on-page SEO improvements, leading to a 25% boost in average session duration and reduced bounce rate Siam Suits Supply ● ● ● About- Siam Suits Supply is a supplier of made to measure clothing for retailers all over the world. Whether you are a beginning entrepreneur of an established retailer, we can provide you with the solution you need. Role- Digital Marketing Executive Key Contribution○ ○ ○ ○ ○ Executed comprehensive on-page SEO strategies including keyword optimization, meta tag enhancement, and content updates, improving organic search visibility and increasing traffic by 40%. Developed and implemented off-page SEO campaigns directory (backlink building, guest posting, and submissions), resulting in a 50% growth in high-quality backlinks and domain authority. Managed and optimized social media profiles (Facebook, Instagram, LinkedIn, Twitter), growing follower base by 60% and boosting engagement rates through targeted content and paid campaigns. Collaborated with influencers and industry partners to amplify brand presence, driving a 30% increase in referral traffic through social media and external sites. Monitored SEO and social media performance using tools like Google Analytics, SEMrush, and Hootsuite, generating actionable insights that enhanced marketing ROI by 25%.