Pradeepti Gangrade

I am a highly analytical and diligent Digital Marketing Executive with extensive experience planning, developing, managing, and implementing comprehensive digital marketing strategies. I am dedicated to exploring my knowledge and skills in dynamic learning environments and making a tangible difference, particularly within the E-Commerce field.

My core expertise is driving measurable business growth through a robust blend of technical execution and strategic campaign management. I have successfully managed and overseen digital marketing budgets, ensuring resources were invested in the most impactful areas to maximize results. My focus areas include:

• Paid Search & Advertising: I possess hands-on experience in launching and managing paid advertising campaigns across major platforms, including Google Ads, Google Adwords, and Bing Ads. I consistently applied A/B testing methods to refine campaigns, identify the most successful approaches, and optimize performance.
• Analytics & Optimization: I leverage tools like Google Analytics and Google Search Console to interpret complex data. I use these insights to forecast trends, segment audiences, and personalize campaigns, leading to higher ROI and customer engagement.

• Full-Spectrum SEO: I have managed end-to-end SEO activities, covering on-page SEO, off-page SEO, and Technical SEO to achieve better rankings, increase traffic, clicks, and conversions.

• Technical Results: Through regular SEO audits, I have resolved technical on-page issues like broken links, duplicate content, and image optimization. For a key project, I optimized website content and meta tags across 50+ pages, resulting in a 35% increase in organic traffic within six months.

• Content & AI Integration: I am skilled in copywriting and editing and have adapted to modern marketing by utilizing AI-powered tools (e.g., ChatGPT, Jasper, Canva AI) to generate engaging ad copies, blog posts, and creatives. This implementation significantly improved campaign efficiency and reduced content turnaround time.

My commitment is to continuously upgrade my skills to deliver exceptional results. I bring a combination of a Master's degree in Business Administration (MBA) and a deep technical toolset (including Semrush, Moz, and Screaming Frog) to solve complex digital challenges. My ultimate goal is to apply this knowledge to strengthen brand presence and drive substantial sales growth for any organization.