Pooja Shah

Pooja Shah Los Angeles - 90017 |-| +1 - Social Media Marketing | B2B | Digital Marketing | Brand Marketing | Product Marketing & Growth | Go-To-Market Strategy | Strategic Planning | SEO & Content Optimization | Data Visualization | Project Management | Leadership & Influence | Presentation Skills | French Proficiency Education ______________________________________________________________________________________________________________ • Master of Business Administration (MBA) | Major: Business Analytics Hult International Business School | San Francisco, USA Honors: Academic Distinction - Dean’s Scholar (GPA: 3.72 / 4) Coursework: Marketing Analytics, Data Visualization, Data Management, Digital Analytics, Project Management and more. • Master of Commerce | Major: Business Management Mumbai University | Mumbai, India August 2023 April 2016 Experience _____________________________________________________________________________________________________________ Digital Marketing Analyst PGLS (Piedmont Global Language Solutions) | San Francisco, CA May 2023 – August 2023 • Led B2B email marketing initiatives on Mailchimp and crafted impactful content and marketing collaterals using Canva, boosting brand presence across key social media platforms such as LinkedIn. • Utilized Google Analytics and SEMrush for market research and competitive analysis, resulting in a 15% boost in organic search traffic and an improved digital presence. • Designed and executed multimedia content strategies, integrating SEO best practices to achieve an uplift in user engagement and interaction. • Assisted in strategically implementing CTA elements within HubSpot campaigns, effectively increasing user interaction, and contributing to overall marketing success. • Collaborated cross-functionally in strategizing and developing social media content and newsletters, resulting in a 10% increase in employee and contractor engagement. Marketing Business Analyst Nykaa | Mumbai, India • • • • • • Utilized data analytics tools to analyze user behavior, achieving a 15% increase in customer engagement and a 10% boost in ROI. Conducted comprehensive market research and competitive analysis, identifying 2 new potential market segments, and influencing the direction of 3+ major marketing campaigns. Segmented and analyzed customer data using visualization tools, crafting 3 personalized marketing strategies that resulted in a 20% uplift in customer retention and repeat purchases. Collaborated closely with UX designers and developers, contributing to mobile-centric design strategies, and addressing a notable 30% cart abandonment rate at the checkout stage. Communicated complex data insights to non-technical stakeholders, driving informed marketing and business decisions and enhancing crossdepartmental collaboration. Collaborated with cross-functional teams using Jira to address & resolve 50+ customer grievances, improving overall customer satisfaction by 10%. Brand Strategy Specialist Nykaa | Mumbai, India • • September 2017 – September 2022 March 2015 – August 2017 Developed and executed strategic brand campaigns, leveraging market research to achieve a 15% increase in sales and significant market growth. Successfully led the launch of a new product line, ensuring market fit and reception, and enhancing brand loyalty through diverse content themes. Passion Projects _________________________________________________________________________________________________________ D’oh Mates | Mumbai, India • • • Advocated empowerment of underprivileged women in the food sector, driving a significant sales increase in the inaugural year through strategic leadership. Collaborated with top agencies, leveraging influencer marketing to amplify brand visibility by 30% and boost sales by 25% within three months. Forged impactful B2B partnerships in corporate gifting and harnessed data-driven insights, enhancing product engagement across diverse platforms. The French Mentor | Mumbai, India • • November 2020 – September 2022 July 2014 – September 2022 Founded "The French Mentor," guiding over 300 global learners to advanced French proficiency with customized educational content. Successfully increased brand recognition and course enrollments by 40% and 25% respectively, using targeted marketing strategies and data-driven approaches for course optimization. Additional Qualification ___________________________________________________________________________________________________ Certifications: Agile Project Management, Google Data Analytics, SQL (Datacamp), SEO Foundations, Marketing analytics, Digital Strategy & Business Opportunity Tools: Google Analytics, SEMrush, Tableau, Excel, Microsoft Office Suite, Canva, SPSS, Mailchimp, HubSpot, Smartsheet, Jira, Confluence, PowerBI (Basic Proficiency) Language: French - Native, English - Fluent, Hindi - Fluent, Gujarati - Native Honors & Awards: Women in Business Scholarship, Recognized ‘Business Heroes of the city’ by Radio City, Featured in Mid-day news articles