Pooja Shah

Hello! I'm Pooja Shah, an MBA graduate specializing in Business Analytics from Hult International Business School, San Francisco, where I achieved Academic Distinction as a Dean's Scholar. My educational journey, combined with a rich blend of professional experiences, positions me as a versatile candidate poised for success in Marketing, Digital Marketing, and Project Management roles.

With a comprehensive background that spans over several years, I have honed my skills in digital marketing, brand marketing, product marketing, and growth strategies. My tenure as a Digital Marketing Analyst at PGLS in San Francisco was a testament to my ability to drive business growth through innovative marketing strategies. There, I led B2B email marketing campaigns using Mailchimp, enhanced brand presence across key social media platforms, and utilized tools like Google Analytics and SEMrush for market research and competitive analysis. These efforts resulted in a significant boost in organic search traffic and enhanced digital presence.

At Nykaa, one of India's leading e-commerce platforms, I served as a Brand Strategy Specialist and later as a Marketing Business Analyst. My role involved using data analytics tools for deep-diving into user behavior, leading to a marked increase in customer engagement and ROI. I spearheaded the development and execution of strategic brand campaigns and was instrumental in the successful launch of Nykaa’s proprietary product line, significantly contributing to the company's market growth.

My entrepreneurial spirit led me to co-found D’oh Mates, where I channeled my passion for social entrepreneurship and advocacy for underprivileged women in the food sector. This venture not only sharpened my leadership and strategic planning skills but also underscored my commitment to driving social impact through business.

I am proficient in a range of tools and technologies, including SQL, Google Analytics, SEMrush, Tableau, and various content management systems. These technical skills, combined with my fluency in multiple languages (French, English, Hindi, and Gujarati), enable me to navigate and succeed in diverse and global business environments.

My approach to work is characterized by a growth mindset, adaptability, and a team-oriented focus. I thrive in environments that challenge me to innovate and improve continuously. As a natural problem-solver, I am adept at identifying and implementing actionable and equitable solutions that align with organizational goals and customer needs.

I am excited about the opportunity to bring my blend of analytical prowess, creative marketing strategies, and leadership experience to a dynamic team. My goal is to contribute to an organization's success by leveraging my skills in marketing and project management, while continuously growing and learning in the ever-evolving landscape of business and technology.