Pooja Melwani

POOJA MELWANI Email:-Mobile: - HIGHLIGHTS Career Consulting | Sales | Accounting | Operations | Market Research | Brand Management | Marketing Analytics | Marketing Consulting | Services Marketing | Human-centered design (HCD) | Content Design | Presentation PROFESSIONAL EXPERIENCE Career Coach – Communication, Career Consulting and Mentoring July 2020 – Present Freelancer, Sydney  Offered a structured program to International clients looking to gain employment in Sydney  Assisted clients with career planning, cover letters, interviews, job advice, LinkedIn, online jobapplications, and job selection criteria  Coached clients to improve communication, professional enhancement, and English speaking Marketing Contractor Sep 2019 - April 2020 Ingram Micro Australia, Sydney  Event Management - Arranged venue, catering and technical facilities for training events  Branding - Sourced merchandise for vendors  Digital - Created and distributed banners and electronic direct mails to clients  Rewards Incentive - Fulfilled prepaid corporate gift cards allocation for high performing partners  Data Management - Updated information in Podio, a marketing automation software Conversation Facilitator Feb 2019 - May 2019 UNSW, Sydney  Trained international students in English speaking and social language skills Uber Expert Sep 2017 - Dec 2017 Uber, Sydney  Delivered 5-star, in-person support to driver partners by effectively fulfilling queries on tariffs, taxes, and onboarding procedures  Troubleshooted delayed payments and app error issues  Streamlined procedures regarding driver partner hiring  Organized festive, promotional and training events Brand Management Intern Mar 2017 - May 2017 Fusion Learning, Sydney  Conducted primary and secondary market research on messaging, claims and social media marketing for clients to assess their strength in relation to competition  Analyzed research findings using qualitative and quantitative methods  Presentations on proposed solutions for brand management and positioning of chosen brands Innovation Facilitator Oct 2016 - Dec 2016 Stone & Chalk, Sydney  Facilitated the team to enhance community engagement strategies for resident start-ups using Agile Design Thinking and Service Design  Created innovation frameworks and held ideation sessions using several ethnographic techniques Marketing Intern Sep 2015 - Nov 2015 Yiaco Medical Company, Kuwait  Conducted competitive market research using primary and secondary data to develop pricing strategies for Dermatology and Laser services  Developed digital and social media plans for Yiaco’s medical center in the B2C space  Used strong communication skills to assist IT developers in conceptualizing and deploying the theme for revamping the company’s old website Cluster Sales and Marketing Executive Jan 2015 - Aug 2015 Crowne Plaza and Holiday Inn Hotel (IHG Group), Kuwait  Served 60 global business clients with 100% accuracy to increase Corporate Room, F&B, Events, Meeting Room, and Convention sales  Formulated and implemented plans on modifications to the hotel’s website, social media content and promotional tools  Devised a sales strategy to increase room sales by 5% and build strong client relations  End-to-end sales service, from prospecting, cold calling, meeting, closure and escalation servicing Category Analyst Apr 2014 - Dec 2014 Flipkart - Online Retail Store, India  Launched and managed over 70 product portfolios online, across categories including Electronics, Kitchen Appliances, and Home & Furniture  Led a team of 10 category analysts for the online Attribute Definition Revamp Project  Initiated solutions for improving customer experience and speed of product delivery  Appointed trainer for catalogue specialists and business development representatives  Awarded ‘Employee of the Month’ EDUCATION Master of Professional Accounting University of New South Wales, Sydney Mar 2018 - May 2019 Master of Marketing University of New South Wales, Sydney Mar 2016 - July 2017 Bachelor of Business Administration Christ University, India May 2011 - Mar 2014 ACADEMIC HIGHLIGHTS UNSW Marketing Consulting Course Nov 2016  Completed project for Starlight Children’s Foundation, with focus on improving their ad imagery and messaging UNSW Creativity and Innovation Course Nov 2016  Implemented Human-centered design (HCD) to design a clickable mobile app (prototype) to help retirees leverage their expertise in retirement UNSW Heroes Program Jan - Feb 2019  Created and presented innovative service improvement concept to enhance the experience of UNSW Students, Staff and Alumni through a process of critical thinking, problem solving and teamwork Christ University, Non-Executive Committee Member Aug 2012 - Feb 2014  Developed strategies, themes and recruited participants for university events  Closed sponsorship deals with event partners  Headed the documentation, backstage and operations division VOLUNTEER EXPERIENCE AND FREELANCE PROJECTS Fundraising Volunteer Variety Australia (in association with Woolworths), Sydney  Raised $400 by organizing a two-day sausage sizzle event TECHNICAL AND SOFT SKILLS       Microsoft Office (Work, Excel, PowerPoint and Outlook) SPSS MYOB Communication Leadership Certified in SAP (ERP) Grade 1 Feb 2017