PENNY L. SEALE
3329 Faint Ridge
Piedmont, Oklahoma 73078
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SUMMARY
Communications professional with expertise in communications strategy creation and execution for corporate and small business brands. Excellent ability in creating content and content strategy across multiple channels. Proficient with technology, including Adobe Creative Suite and social media software.
HIGHLIGHTS
Assists Oklahoma State Senate and House leadership with external communications content, strategy and execution
Writes and coordinates internal and external web, social media and email content for clients, including fortune 500 companies, nonprofits and political campaigns
Helped create and execute Smart Grid internal and external communications strategy for Oklahoma Gas & Electric
Serves as Social Media Consultant for corporations and political campaigns
PROFESSIONAL EXPERIENCE
Principle June 2013 – Present
PResence Public Relations
Develop and execute communications strategies for multiple clients, including nonprofits, energy companies and government officials
Work with marketing and managers to shape messaging and concepts
Work with internal client creative services, external agencies and specialized content partners to develop all content formats
Work with marketing teams to determine goals and distribution methods for content
Develop, write, shoot and edit stories for a variety of channels, from web to social
Provide storytelling opportunities for new product and seasonal launches
Coordinate content development calendar both for day-to-day and long-term efforts
Develop editorial calendar for projects and ensure deadlines are met
Excellent command of remote work apps, including slack, join.me, zoom, skype, google hangouts, basecamp, Asana, Dropbox, google drive
Senior Communications SpecialistNov. 2012 – June 2013
Devon Energy Oklahoma City, Oklahoma
Developed and implemented strategic internal and external communications plans for community affairs and government affairs clients
Wrote speeches and created PowerPoint presentations for CEO and other executives
Produced internal corporate videos, including concept, collaboration and writing
Wrote and edited corporate communications for executives
Assisted with employee Town Hall meeting strategy and execution
Senior Communications Specialist Dec. 2010 – Nov. 2012
OG&E Oklahoma City, Oklahoma
Developed and implemented strategic communication plans for OG&E Smart Grid project.
Developed and implemented external public education campaign for Smart Grid and SmartHours.
Created social media pages and strategy for OG&E and Smart Grid project.
Wrote and edited corporate communications for internal clients.
Served as contact for local and national media for Smart Grid news.
Served as liaison to Oklahoma and Arkansas regulatory agencies.
Served in community relations for Smart Grid project in Oklahoma and Arkansas.
Public Information Officer / Legislative Liaison -
OKLAHOMA COUNTY Oklahoma City, Oklahoma
Served as liaison between the Commissioner, legislators and civic leaders.
Wrote news releases, pitched stories, secured media exposure.
Conducted research and tracked legislation for Oklahoma County.
Created social media strategy and managed activity.
Initiated, planned and executed governmental and civic-focused events.
Public Affairs Consultant -
AT&T Oklahoma City, Oklahoma
Conducted legislative tracking for Oklahoma and eight midwestern states.
Provided counsel and guidance on public affairs and strategic business issues.
Maintained media and constituent relations, executed campaign strategy development and implementation, as well as performed opposition research and strategy.
Public Affairs Consultant -
PUBLIC STRATEGIES, INC. Oklahoma City, Oklahoma
Developed and executed public relations, legislative and public affairs strategies for AT&T Oklahoma external affairs, regulatory, and marketing organizations.
Initiated advocacy materials, including campaign plans, news releases, opinion pieces, feature articles and news stories.
Wrote and designed internal and external presentations for AT&T state president and external affairs managers.
Assumed advertising and graphic design functions for AT&T Oklahoma External Affairs, saving more than $50,000 per year in external graphic design fees.
Editorial Services Writer & Editor -
OKLAHOMA CITY UNIVERSITY Oklahoma City, Oklahoma
Wrote university materials, including press releases, features, news stories and copy for advertisements, university magazine, and promotional publications.
Edited all university materials and coordinated production of print advertisements and publications.
Coordinated closely with media, clients, marketing department, photographers, graphic artists and printers.
Collaborated on development of University style guide for new OCU Stars logo.
Developed new process for copyediting and graphic design workflow between colleges and department of university relations.
Initiated, developed and wrote all copy for a new university employee newsletter and the university website.
EDUCATION / PROFESSIONAL TRAINING
Bachelor of Arts – Journalism, 1998
University of Central Oklahoma, Edmond, Oklahoma
BOARDS
Let’s Fix This, a nonprofit dedicated to encouraging Oklahomans to vote
Positive Tomorrows, marketing committee
Public Relations Society of America, Oklahoma City Chapter
