Pendem Raju

Address: Near RTC X road, Ram nagar (- Hyderabad, India – 500044. www.linkedin.com/in/pendemraju Notice period: Immediate (within 1 week) Relevant Experience: 10 Years Job: Fulltime/ Permanent/ Contract/ Remote/ WFH - Pendem Raju Seeking a career opportunity in the Digital Marketing Lead Management Career Objectives Over a career of 10+ years, have worked as digital marketing professional with multiple organizations B2B, B2C Small Medium and MNCs, Startups spanning Fortune 5000 companies and early growth ventures. Super headed in online brand building, development of insight, strategies for organic and paid campaigns of digital marketing. Creating resonating stories for clients to ensure double digit growth and actualize the organizational vision through leading the in-house and external teams for delivering digital marketing campaigns while brainstorming, executing & optimizing for performance. About Me Around 15 years of experience with growing responsibilities in sales and marketing roles, of which the last 10 focused on day to day digital marketing operations as Certified digital marketing professional with 10+ years of experience in the B2B and B2C local national and international online marketing and advertising domain and strong knowledge of SEO techniques, PPC campaign, Social media, Email marketing, Online reputation management, Content Marketing, Lead generation and Conversion rate optimization, Google Algorithms, Search console, Analytics and Wordpress also Agency management, client pitching & interaction, 3rd party vendor management, reporting to CEO as well clients. Started a career as SEO Executive and built it successfully in B2B and B2C in startup agency, medium & MNCs including local and international based multi-channel, multi-services, product companies (MedicoDesk, DevRabbit and EC-Council, Pamten, Govt 104) for 10 years after post-graduation from Andhra university to till date. Leveraged sales & marketing background and technical skills. Worked and transformed a tactical web marketing team into a cross-functional team of subject matter experts, implementing strategic planning, analytics, performance marketing, search, paid campaigns, A/B testing and regional partnership practices. Worked for few prominent clients are including Apollo Life, EC-Council, Aditya Birla group’ Shloka School, Aha OTT, Sunshine Hospitals, Manthena Satyanarayana Raju, Gitam Business School, Rentinc, Pamten, Stanplus Ambulance and ICATT Air Ambulance, Govt’s 104 (HMRI), The Waterbase Ltd, DevRabbit IT Solutions and few more. With a strong digital marketing projects management background within political campaign, eLearning, events, information security, colleges, universities, SaaS services, product, ecommerce, HR recruitment, accountant, finance, digital marketing, education, online training, personal training, business tax, consulting, interior design, resort hotels, local services, affiliate product reviews, technology, NGOs, catering, healthcare medical wellness and student accommodation, real estate, web design, IT, software, jewellery and entertainment industries. My Achievements 1. Increased and managed the organic search traffic 9,00,000 per month (10 million traffic, yearly) from beginning for www.cineforest.com, an Entertainment website (Handled SEO optimization for more than 10,000 web pages). 2. Created the SEO strategy to raise over 2,000 keywords that drove over 80% ($3.6 Millions) Organic Revenue. 3. Increased and managed the organic search traffic up to 1,20,000 per month (1.4 million traffic yearly) from the beginning for www.eccouncil.org, an Online Education website. 4. Tested the more than 2000 landing pages to improve conversion performance. 5. Generated 10,000 the online leads and enquiries per month for EC-Council, Online Education website with Organic and Paid campaigns. 6. Promoted and managed EC-Council’s Ecommerce Business Store website. Generated $8000 per day revenue. 7. Directed strategy and launch of global site redesign, lifting organic visits by 51%, engagement by 48% and user satisfaction by 12%. 8. Established mobile-first digital strategy to drive 22% more Mobile Traffic organically with international SEO. 9. Increased and managed the website traffic more than 27,000 per month (organic search 3,25,000) from the beginning for Sunshine Hospital, A Multispecialty Hospital in Hyderabad. 10. Increased to 5,600 patients’ doctor appointments leads per month for Sunshine Multispecialty Hospital in Hyderabad. 11. Increased 83% new visitors compared for the previous 2 years for Sunshine Hospital Hyderabad. 12. Created and managed all day to day digital marketing and content marketing plans; consistently outbid competitors by improved ranking for over 650 keywords. 13. Generated revenue more than 8.4 Million for MedicoDesk, A Digital marketing Agency for Hospitals/Doctors/Clinics. (Managed day-day digital marketing agency operations). Attended meetings with customers, new prospects and 3rd party agencies in presenting online marketing services and advertising solutions 14. Lead annual and quarterly monthly and weekly meetings with internal teams and 3rd party agency partners (vendors), conversion funnel creation and cross-discipline Digital Marketing Calendars. 15. Had experience managing multiple projects 55 from client briefing/conceptualization through quality assurance/launch, including serving as liaison between client teams and in-house staff of Digital marketing agency. (Recruited and lead the Web design, graphic designers, mentoring SEO, Social media, PPC executives, Developers and Content writers, a team of experienced digital marketing team leads and interns) 16. Delivered the 680 articles per month with a team of 3 content writers in a high pressure environment in Digital Content Marketing Agency. 225 Articles per month for Aha OTT, Hyderabad. 180 Articles per month for MedicoDesk, Hyderabad. 120 Webpages content per month MedicoDesk, Do The Digital, CCTV Installation and Digital Crats clients. 60 Brand content write-ups per month MedicoDesk, DTD, CCTV Installation and Digital Crats clients. (B2B content i.e. Infographic /Motion video/GIF/Brochure writing/Whitepapers writing/EBook writing). 50 Articles within 2 weeks for Apollo Life’s Positive Magazine. 45 Articles per month for DTD, digital marketing agency, Kukatpally. Skills & Expertise Have 10 years of experience in Technology and non-tech companies and agency’ digital marketing business development, acquisition of new clients, client presentations, understanding the client goals and digital marketing operations management, team training, mentoring, building the online marketing strategy from the scratch after analyzing customer requirements, competitor analysis, and revenue models, ROI with digital marketing key channels including local and international SEO, PPC, Search Ads, Display Ads, Remarketing, Social media, Mobile marketing, App Store Optimization (ASO), Email marketing, YouTube, Content marketing Landing page optimization, Lead generation, Conversion optimization, Content marketing, Online reputation management, Google Analytics and Google Search console, Google Algorithms etc. Managed the clients databases, Services pitching and SEO audit preparation and presentation with business scope, current SEO status and improvement opportunities discussion. Managed budget and resource utilization to ensure ongoing operations of the department within established budget, productivity and efficiency standards Maintained digital marketing staff 12 by recruiting, selecting, orienting, and training employees. Strategized and lead the entire digital marketing efforts both organic and paid campaigns. Created and managed all paid ad campaigns on Facebook and Google. Measured and reported performance of all digital marketing campaigns for key channels including SEO, PPC, Social media etc. and assess against goals (ROI and KPIs). Created and managed the various in-house and venders calendars including web design, graphic design, content calendar, social media calendar and day to day and week, month and quarterly tasks. Trained the content teams for curating and creating more than 15,000 web pages content, blogs, and social media marketing contents. Continuously monitored and analyzed the visitor trends & behavior using various analytic and other online SEO tools and propose appropriate solutions. (Paid SEMRush, AHREF, MOZ and DeepCrawl, ScreamingFrog, Xenu, Similar Web) Drove execution of Digital marketing agency enterprise strategy for technologies such as: Mobile Apps, Digitizing businesses ideas, marketing automation and analytics. Lead and managed all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video and SEO) Collaborated with Global partners to expand International SEO best practices to other regions Guided the web and graphic design teams to align creative assets with all marketing efforts Directed all digital marketing and web/mobile development activities improving project timelines and quality by 50% between IT and Marketing. Redesigned over 50 sites with Static HTML, CSS and basic Java script and CMS Wordpress themes. Expanded Wordpress CMS to over 62 and more customers, Drove strategy and execution for digital brand campaign, outperforming engagement goals by 30% and traffic by 633%. Transformed a tactical web marketing team into a cross-functional team of subject matter experts, implementing strategic planning, analytics, performance marketing, search, A/B testing and regional partnership practices. With 5 years of agency management, vendor management, sales pipeline management, client acquisition & interaction. Hired and managed a team of 11 members including BDMs, Wordpress web designer, Graphic designers, Content writers, SEO executives, Interns and Team leads to contribute to user-friendly design, content creation, online promotion and advertising and maintenance of the 55 clients’ websites in the high pressure environment of enterprise digital marketing agency. Solved in-house team members’ disputes. Relevant Work Experience Company – MedicoDesk HealthTech Pvt Ltd Payroll: MG Infomatics Pvt Ltd Designation: Digital Marketing Manager From: May 2018 to till date (3 Years) MedicoDesk - a startup digital marketing agency for healthcare/medical and is a leading marketing automation software (www.getion.in) provider for doctors, clinics, and hospitals. Prominent Clients including: Sunshine Hospitals, Manthena Satyanarayana Raju, Apollo Life, Dr Manoj Homeopathy, Master Homeopathy, Hairsure, Dr Saxena, Medivision, Global Eye hospital, SriSri Holistic, Neelima(Renova) Hospitals, Sankya Hospitals, Sushruta Ayurveda, Sri Harsha Ayurveda, AyuPlus Ayurveda, Dhruva Ayurveda, Saraja Ayurveda, Ayurveda Neurotherapy Centre, Viin Hospitals, Dr Surya Prakash Rao Voleti (Spine surgeon), Hyderabad Shoulder Clinic, Cosmosure Clinic, Dr Chiranjivi Orthopaedic, Dr Vasudeva Ortho, ICATT Air Ambulance, Stanplus Ambulance, Premier Hospital, Ankura Hospitals, Sai Sanjeevini Hospital, Pragma Hospital, Vito Clinic, Ambrosia clinic, Sai Siva Hospital, Shourya Test tube, Ziva Infertility, Dr Gowds Dental, Dr V Pareek, Dr Pritikachary (Chennai) Alsawai Medical Center (Dubai) and Dr Adarsh Gurava Reddy, Hyderabad Plastic Surgeons, Hairsure International Hair Transplant Clinic, Spark Eye Hospital, Dr YV Rao, Dr Purnachandra Tejaswini, Dr T Chiranjeevi, LBR Dental Clinic, Dr Madhu Thummu etc. 65 and more clients. Selected Responsibilities & Outcomes: Superheading for end to end Agency management including business development, acquisition of new clients and retention of acquired businesses, customer interaction, website design, impactful online transformation, UX, digital marketing strategy creation, execution and management of clients projects in the marketing automation product called iON from concept to production, for the quality conscious premium clients 55 (doctors & hospitals’ websites) with mentoring the in-house digital marketing team of 9 employees under high pressure and within the time and budget constraints of the startup environment with goals including online visibility, keyword ranking improvement, customer conversion, lead generation and conversion rate optimization. Trello and Clockfy employee management and project management software are using for managing the employee timings and organizing the work (WFH/Remote) during these pandemic times to till today. Created and executed day to day online marketing activities, successful digital marketing strategies as per client’ business model after analyzing market fit, customer goals and requirements. Designed the iON product to be flexible for future enhancements and to scale for MedicoDesk Agency’s Digital marketing business growth. Leveraged the digital marketing agency’ services pitching to gain the new clients and projects, revenue more than 7 lakhs per month (8.4 Million yearly) Hired 11 employees and 4 interns and organized them into 4 high performing teams of 4-5 people, within a span of 6 months. Advising the B2B and B2C clients on digital marketing, content development & visitor engagement, user experience and online marketing strategies to improve customer acquisition, conversion and retention rates. Developed the digital marketing strategies, Implemented across the teams and rolled out continuously and reported to the all clients on the average of every 1st week of the month along with daily reports, weekly task reports and on-demand reports. Manpower planning, recruitments, team building, team leading & appraisals. Communication to team and management on project development, timelines, and results. Trained, mentored and managed the SEO analysts, PPC and Social media executives to keep up on web traffic average 20 to 30% and more minimum growth per every quarter. Reduced design bugs count, crawling errors, webpages navigational issues, on-page SEO issues, backlink profile audit, technical SEO issues and local SEO issues with overall Website SEO audit, analysis of user experience (UX) as per the trends, visitor online behavior and customer touch points across all digital marketing key channels. Managed day-to-day campaign activities, including ongoing analysis and optimizations based on campaign goals. Campaign research, planning, and setup across Google, Facebook, Display, and other digital platforms. Keyword research, competitor analysis, and ad copy development. Delivered SEO recommendations to ensure websites' landing pages and content are optimized. Resolved conflicts among team members and peers, by critically analyzing the issue from multiple perspectives and communicating clearly to the point. It has earned their trust and mutual respect. Ensured team members are passionate at work, by giving the right job the right person, after identifying the strengths and career goals of each team member. Earned the confidence of the clients and in-house and external teams. Leveraged team budget, profit and loss statement, client acquisition & retention with gradual work and communication through various channels including WhatsApp, Emails and Phone calls, on-demand visits, monthly client visits and digital marketing agency’ services pitching skills to acquire the new clients and projects, revenue minimum 5 to 7 lakhs per month. Pamten Inc. Digital Marketing Manager (ORM Project) 2 Months Sep2018 to Oct 2018 Pamten is a New Jersey; US based SaaS Company with its own products and services including IT Enterprise Solutions, IT Professional Staffing, digital marketing and Cybersecurity Services for US clients from 2007. Reported directly to Chaya Pamula, President and CEO, and Prasad Tenjerla, COO. Mentored for day to day Digital marketing activities for promoting the Technology services of Pamten and its clients. Managed the in-house team of 5 digital marketing executives. Worked on the Online Reputation Management project for client Ziad Abdelnour, A Lebanese-born American investment banker, financier, activist, and author of “Start-Up Saboteurs and Economic Warfare” book. Successfully pushed to lower Google’s SERP pages from 1st position for keyword - Ziad Abdelnour – (The negative Wikispooks link: https://wikispooks.com › wiki › Ziad_Abdelnour). Totally, removed the 6 negative articles (webpage links) those harming the reputation of Pamtent’s client - Ziad Abdelnour. (A short term ORM project – duration is 2 months). Selected Activities at Pamten: Promotion of Pamten products including: Collear - Online Education app Bizligo - Event Management app InStorePal - Proximity based Promotion and Offers app PDMS - Personal Document Management app Market Manage - Business Process Digital Integration app Responsible for B2B promotion of the company IT services and clients. Formulating and handling the SEO, SEM, SMO, PPC strategy for our US clients. Managed a team of 5 DM executives, train, and set a career path for them. Track, report, analyze, share results, and making recommendations to improve overall performance. Conduct SEO Audits, Keyword research, competitor analysis for strategizing SEO efforts. Created and managed PPC strategies, including keyword research, account structuring, and PPC campaign management, bidding for more traffic and lead generation and conversion improvement. Created social media campaigns, track targeted keywords and generates leads for our clients. DevRabbit IT Solutions Inc. Digital Marketing Manager 2 Yrs Apr 2016 to Apr 2018 DevRabbit (DevRabbit IT Solutions) is a SaaS based software company providing Enterprise mobility services (to US clients) including cloud solutions, web and mobile app development, Xamarin app development, software testing and data analytics solutions. The company also had its own products and other businesses. Selected Activities at DevRabbit IT Solutions: Responsible for B2B promotion of the company IT services and clients. Leading, directing, mentoring and managing the digital marketing team. Developing and managing digital marketing campaigns to drive traffic and leads etc. Improving the usability, design, content and conversion of the company website. App Store Optimization strategies (ASO) and initiatives. Managing the advanced search engine optimization activities like landing page optimization, bounce rate management, web site health checkup, website index analysis etc. Team recruitments, training, mentoring & appraisals. Communication to team and management on project development, timelines and results. Utilized a range of digital marketing techniques including paid search ads, display ads, SEO and PPC, SMO, SMM, email campaigns, blogs, forums, and other social media experience to generate leads Managing online brand and product campaigns to raise brand awareness. Managing the content calendar for social media content & social media strategy for the company. Researched on the new product launch opportunities, presented its online marketing strategy to DevRabbit's CEO, got approval and executed successfully. Participated and promoted the launching a new product Fruitsgogo, a fruit delivery mobile app in the Hackathan program held at Hyderabad in 2015 & 2016. Ensured all digital campaigns are delivered according to the brief on time and within budget A/B Testing on various email campaigns to establish the most effective. Internet marketing strategy reports with Product launch plan, product marketing activities on digital marketing channels to meet the goals such as App store optimization, ASO ranking, mobile app download, installs and lead generation etc. Promotion of DevRabbit Products including: SmartQE - Application Life Cycle Validation App AlertBuddy - Women Safety App PowerUp – App to Find and Access Charging Stations of Tesla and Local Amenities BikeZee - A to Z of Bike and Bikers Needs Management App PinkFlic - Women Safety App FruitGoGo – Fruit Delivery App EC-Council Digital Marketing Team Lead 5.3 Yrs Dec 2010 to Feb 2016 E-Commerce Consultants Pvt Ltd is a Cyber Security technologies company with more than 42 in-house websites for its information security courses, graduate, master degree programs, events, online training and ecommerce, and ethical hacking, penetration testing and computer forensic investigation services. Selected Activities at EC-Council: Strategic direction for more than 2000 web pages, 1000 and more blogs and digital marketing of the EC-Council and its Online Ecommerce Store website, education, colleges, university websites, event and information security services sites (totally more than 42 in-house websites) with a focus on engagement, lead generation, conversion and customer experience. Developed the international SEO, SEM marketing plan, SEO Audit, content strategies development, editorial content calendars management and executing weekly, monthly, quarterly (project wise, task wise, client wise). Team management and reports review & appraisal. Managed a team of 5 executives and promoted in-house 42 websites’ for online marketing promotion and online advertising for US, EMEA, and APAC. Increased the web traffic more than 1.2 lakh visits (1.4 million traffic) and 3.8 lakh page views per month. Optimized the content which includes writing Meta tags, header tags, and keyword based image alt text, Anchor texts, Robots.txt, URL structures, XML & HTML Sitemaps, Site Navigation, Competitor Analysis, Keywords Research, and Content Optimization. Developed the page architecture from the good user experience with user navigation such as breadcrumbs and quick links, linkbuilding from top landing pages, optimizing URL structure and fixing broken links. Prepared SEO Audit report by analyzing all the Technical, On Page and Off Page factors & structure of websites and web pages. Implemented the Google Data Highlighter Schema Markup and capturing qualified clicks and leads online. Developed recommendations based on indexation, page tagging, site architecture, keyword analysis, link building, and content optimization to drive organic search growth. Developed and implementing the marketing plans for various online marketing programs including client engagements and interactions, qualified leads gen & conversions. Prepared multiple Ad copies with good quality score and creating campaigns in Google AdWords. Managed day-to-day campaign activities, including ongoing analysis and optimizations based on campaign goals. Keyword research, competitor analysis, and ad copy development for Google Search and Display ad platforms. Delivered SEO recommendations to ensure websites' landing pages and content are optimized. Managed Google AdWords’ account and performing A/B testing on Ad copies. Online Reputation Management for company and individuals. Developed content & set up campaigns for Email Marketing. Managed and updating social media accounts Facebook, YouTube, Google+, Twitter, LinkedIn etc. EC-Commerce Store website promotion and online marketing strategies planning, execution. Created lead generation pages in website and set up goals in Google Analytics. Managed ECCouncil.org website redesign for 3 times and 2 times for its eLearning, university, ecommerce, news and CISO & event website & Continued the SEO value after website resign. Prior Experiences: Company - Freelancer Hyderabad – Venkat Medari’s Web Design Agency 2 Yrs 1 Month Oct/2008 to Nov/2010 Role - SEO Executive, Part-time Selected Activities at Freelancer Hyderabad Agency: Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings. Identifying and resolving HTML code and content, link architecture and navigation issues, multiple SEO Projects management. Prepared the SEO Audit report by analyzing all the Technical, On Page and Off Page SEO factors & structure of websites & pages. Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Increased the quality traffic to company websites utilizing both on-page and off-page SEO techniques. Monitored website metrics in Google Analytics, Webmaster Central in terms of keyword rankings, website visits, keyword impressions and goals set up, conversions tracking. Company - HMRI (Health Management and Research Institute - 104) 2 Yrs 1 Month Oct/2008 to Nov/2010 Role - Health Advisory Officer, Part-time Trained and Managed the Govt’s 104 HMRI organization’ websites and health, medical algorithms, disease summaries, health information articles, identification, creation of medical content, interaction with patients, medical advice and tracking of customers’ feedback, reviews, recommendations, content audit, keyword and topic research & tracking, reporting the performance of HMRI’s site content. Attended 6 internal training programs on Health content curation, and Medical advice also medical content writing. Other Career Experience Company - SS Electronics Ltd, Hanmakonda 1 Yr 1 Month Oct/2007 to Sept/2008 Role – Territory Sales Officer Company – The Waterbase Limited, Nellore 2 Yr 8 Month Feb/2005 to Oct/2007 Role – Sales Officer Company – Blue Biotech Aqua Limited, Minjur, Chennai 1 Yr 1 Month Jan/2004 to Jan/2005 Role – Sales Executive Digital Marketing Skills Agency management experience | Google Algorithms | Website Analysis | SEO Audit | Search Engine Optimization | Keyword Research | Quality backlink building | Website Traffic Optimization | Content Optimization | On Page SEO | Off Page SEO Technical SEO | Local SEO | Google Analytics | Google AdWords | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | PPC Management | Small Business SEO | Market Research | Google Maps | Online Branding | Internet Marketing | Competitor Analysis | Customer Acquisition | Conversion Optimization | Bid Management | Search Engine Ranking | Digital marketing strategy | Social Media Marketing (SMM) | Social Networking | Web Analytics | Online Advertising | Affiliate Marketing | E-mail Marketing | Social Media Optimization (SMO) | Leads generation | Organic traffic | Referral traffic | Paid Traffic | ROI Measurement | Client Reporting | Blogging | CRM | Local SEO | International SEO | Content Marketing | ORM | Alexa | Google Analytics Tool | Google Webmaster Central Tool | Google AdWords | Google Keyword Planner Tool | Google Traffic Estimator | Google SK Tool | Google Trend | Spyfu | iSpionage | Moz | Advanced Web Ranking tool | Google Ads | Google optimize | Google data studio | Google Trend | Google Insights | Screaming Frog SEO Spider Tool | Word Tracker Keyword tool | Keywordspy | AHREF | Moz tools | Microsoft SEO | IIS Toolkit | Webconfs | Pingdom | Google PageSpeed Insights | Web Developer Toolbar | SEO Quake | Wayback Web Archive Machine | SEO-browser | Majestic SEO | CopyScape | Content writing | Feedthebot | SEMrush | Open Site Explorer | QuickSprout | Ubersuggest | Website Analyzer | Schema markup tool | Plagspotter | Hootsuite | Follower Wonk | social shared | Canonicalization | Meta tags | Header tags | Keyword research | Image optimization | Internal linking | Anchor text diversification | Content optimization | URL optimization | Wordpress | W3 validation | broken links fixing | Lead conversion | Sales funnel | Landing page optimization | Custom 404 page | Robots.txt files | XML Sitemap | HTML Sitemap | Video sitemap | Image sitemap | Social media marketing | Facebook Ads | Twitter | LinkedIn | Instagram | YouTube SEO | Wikipedia optimization | Google My Business | Local business listing | Business Blogging | Forum postings | RSS feed submissions | Event site submission | Business profile creation | Customer conversion | Conversion rate optimization | PR marketing | UX | Canva EDUCATION Master of Science from Andhra University Campus, Visakhapatnam, AP. (2001 to 2003) PG Diploma in Business Management (PGDBM), from CDE, Osmania University, Telangana. (2013) Pursuing Executive MBA, from NIBM, Chennai, Tamilnadu. Personal Details Name- Pendem Raju Nationality- Indian Languages Known- English, Telugu, Hindi, and Tamil. Personal Blogs - www.etechknol.com, www.thebesthealth.org, www.kuberatips.com, www.gotodigitalmarketing.com References: