Peggy Jenot Van Allen-|- | Cary, IL 60013
https://www.linkedin.com/in/peggyvanallen/ | https://www.color-fuel.com
PROFESSIONAL SUMMARY:
Dynamic Creative Director with extensive experience in marketing, graphic design, trend research, and color
palette development. Proven leader in driving creative vision, strategic brand development, and client engagement
across diverse industries. Adept at guiding cross-functional teams, managing end-to-end project lifecycles, and
delivering innovative solutions that align with client goals.
PROFESSIONAL EXPERIENCE
Founder & Creative Director | Colorfuel | 2013-Present
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Custom creative color direction and strategic brand identity development for diverse home product
companies, enhancing visual appeal and market positioning.
Collaborate cross-functionally with clients, production teams, and designers to develop custom color
palettes, trend forecasts, and multimedia educational content.
Direct content creation strategies for web, social media, and marketing campaigns, increasing client
engagement and brand visibility.
Consult on design challenges using color psychology and trend insights, delivering tailored creative
solutions.
Oversee project management, ensuring alignment with client expectations, timelines, and budget
constraints.
Color Marketing Specialist & Manager | Sherwin-Williams |-
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Spearheaded color forecasting initiatives, creating annual trend reports and palettes that influenced
product development and marketing strategies.
Directed creative projects, including visual merchandising systems and marketing materials, enhancing
consumer confidence in color selection.
Led color education programs for designers, architects, and sales teams, fostering industry knowledge and
client relationships.
Art directed photo shoots and media production to support brand campaigns and product launches.
Leadership Roles | Color Marketing Group
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Immediate Past President (2025-Present), President -)
Provided strategic leadership, guiding the organization through transitions, including the shift to an allvolunteer structure.
Planned and executed annual summits, fostering collaboration among international color design
professionals.
Developed programs that delivered value to members, enhancing the organization’s global presence and
influence.
Previous Roles:
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Graphic Design Specialist | Bankers Life and Casualty Company, Chicago, IL
Graphic Designer | MPJ & Associates, Evanston, IL
SKILLS:
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Creative Direction & Art Direction
Strategic Brand Development
Color Palette Development & Trend Forecasting
Client Relations & Communication
Cross-Functional Team Collaboration
Project Management & Budget Oversight
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro)
Content Creation for Web & Social Media
Presentation Design & Public Speaking
EDUCATION:
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Bachelor of Science in Visual Communications | Illinois State University
