Peggy Van Allen

I am a versatile marketing and design professional with extensive experience in graphic design, trend research, and color palette development. I founded Colorfuel, offering creative color solutions and strategic brand development. Skilled in Adobe Creative Suite, Microsoft Office, with a strong background in visual communications and color forecasting.

Experience

• Design visual color content (still and video) for brand websites, increasing engagement and improving user experience

• Develop custom color palettes and strategic brand identities for home product companies, enhancing visual appeal and market positioning

• Create educational courses and trend forecasts, delivering content through multi-media formats including presentations, videos, and social media

• Collaborate with clients to solve design challenges using color psychology and trend insights

Skills

• Brand Identity Design

• Video

• Trend Forecasting and Analysis

• Color Palette Development

• Visual Merchandising

• Presentation Design

• Content Creation for Web and Social Media

• Art Direction

• Project Management

• Client Communication