ABOUT ME
I’m a Growth Marketer with 7+ years of experience
helping businesses scale across industries like EdTech,
AI, and crypto. My expertise lies in designing B2B/B2C
sales funnels, managing high-budget paid media
campaigns, and aligning marketing strategies with
business objectives. My engineering background gives
me a strong edge in analyzing data and transforming it
into actionable insights to drive results. Fluent in
Portuguese, English and Spanish, I bring a global
perspective to every project.
EXPERIENCE
Pedro
Franklin
Strategic Growth Marketer
CONTACT
--Rio de Janeiro, Brazil
@pedrofranklin_
/in/pedrofranklindonascimento
/pedrofranklinn
EDUCATION
BACHELOR’S IN PRODUCTION
ENGINEERING
Universidade Federal Fluminense |
2011 – 2018 (Brazil)
STUDY ABROAD:
BUSINESS/MANAGERIAL
ECONOMICS
Queensland University of
Technology | 2014 – 2015 (Australia)
HEAD OF MARKETING & OPERATIONS |
MPC EDUCATION (2023 – PRESENT)
Built scalable B2C funnels tailored to the education
sector, directly impacting thousands of learners.
Aligned marketing, product, and operations workflows.
Led end-to-end product development, ensuring
alignment with business goals and market needs
MARKETING LEAD | FINANCIAL MOVE
(2021 – 2022)
Built optimized B2C funnels for a crypto education
platform, driving alignment between the business’s
vision and its audience.
Worked closely with the founder to strengthen the
company’s positioning as a leading provider in the
market.
DIGITAL MARKETING SPECIALIST |
IZETTLE (PAYPAL) (2020 – 2021)
Managed high-budget campaigns while ensuring
global strategies were effectively adapted to local
market needs.
Collaborated with international teams to create
marketing initiatives tailored to the Brazilian
audience.
SKILLS
100%
100%
100%
Marketing
Management
Data
Driven
Strategy
Sales Funnel
Optimization