I believe every business operates in two niches: the one it’s directly in, and the content niche, which can often be even more critical. In my experience, when a company masters its content strategy, it builds the foundation for everything else to function seamlessly. Content isn’t just a tool for visibility—it’s how a company communicates value, builds trust, and connects its purpose to its audience.
With over 7 years of experience, including time spent as an entrepreneur and strategic leader, I’ve developed a holistic view of how marketing, content, and data work together to drive sustainable growth. My strength lies in seeing the big picture: aligning marketing, product, and operations so every part of the business works harmoniously, always putting the customer at the center.
My background in engineering has given me the ability to work deeply with data. I don’t just understand its importance—I know how to track, interpret, and transform it into actionable insights for both marketing and product strategies. This ability is the foundation of every strategy I build, ensuring decisions are informed by clear information and aligned with business goals.
In my career, I’ve:
Built and scaled B2B and B2C sales funnels from scratch, helping companies achieve record-breaking revenue in industries such as education, healthcare, and crypto.
Developed data-driven strategies, leveraging detailed analysis to refine campaigns and align marketing with audience needs.
Managed high-budget campaigns as Brazil’s digital marketing specialist for iZettle (PayPal), bridging global strategies with local market execution.
Consulted for companies like Triágil, creating scalable systems that align marketing and sales to generate measurable growth.
Produced strategic content that transformed complex messages into real value for audiences, building trust and driving lasting results.
My approach to marketing is straightforward: align a high-quality product with audience needs, using content and data as central platforms. When this connection is done right, everyone benefits:
The customer gets solutions that improve their life.
The company grows sustainably and authentically.
The teams deliver meaningful work that reflects their purpose.
If you’re looking for someone to design integrated strategies, driven by data and centered on content, let’s connect. I’m ready to help your business grow intelligently and with real impact.